Customer Data Analytics
Customer data analytics is generating inferences from data that’s coming directly from your customers, or is inferred through their actions in your SaaS product, website, and campaigns. This article helps you choose the right processes for the job.
Customer Data Management
Customer data management (sometimes known as “customer database management”) is a common umbrella term for the strategies a company uses to collect, control and use its customer data.
Collecting Customer Data
It’s no secret that data has become the most precious commodity to today’s leading businesses. When properly mined, data can enable powerfully effective marketing and game-changing growth strategies.
How to Create and Use Business Intelligence with a Data Warehouse
In this article, we cover what business intelligence (BI) is, which roles within the company work with it, and explain BI's relationship to the data warehouse.
Data Warehouse Architecture
Data warehouses need to be architected in a way that maximizes flexibility and maintains speed. In this article, you'll learn about data warehouse architectures, as well as what you should consider when setting up your own data warehouse.
Best Practices for Accessing Your Data Warehouse
In this article, you will learn how data is stored in a data warehouse, how it’s accessed, best practices for writing SQL queries, who the major cloud data warehouse vendors are, and the various types of data storage models available.
What Is a Data Warehouse?
Data warehouses offer a wide range of benefits. In this article, you’ll learn about the benefits and features of a data warehouse and how to effectively implement, use, and maintain a data warehouse.
Data Warehouse Best Practices — preparing your data for peak performance
One of the best modern tools for maximizing the observability and analytic power of your data is the data warehouse. This article will guide you through data warehouse best practices and illustrate how to get the most value from your data warehouse.
How do Data Warehouses Enhance Data Mining?
Everyone’s saying it more and more, and in increasingly tired metaphors: data is a new currency. This article covers key ways in which data warehouses enhance the data mining process.
Data Warehouses versus Databases: What’s the Difference?
Understanding the sometimes-subtle differences between types of data infrastructure can be challenging. This article will explain the differences and the best usages of a data warehouse as opposed to a database.
What are the Benefits of a Data Warehouse?
A data warehouse is a software construct that pulls data from different sources into a single target for business intelligence analysis and support for strategic decisions. In this article, we examine the benefits of implementing a data warehouse.
Key Concepts of a Data Warehouse
This article covers key concepts of the data warehouse, comparing its capabilities with that of relational databases, data marts, and data lakes — all common solutions to the challenges of consuming large, varied types of data.
Data Warehouses versus Data Lakes
Data warehouses and data lakes occupy different positions in the tradeoff between responsiveness, resource costs, and flexibility. In this article, we explore their differences.
Data Warehouses versus Data Marts
In the worlds of business intelligence and outcome modeling, the terms data warehouse and data mart are often used interchangeably. The differences are worth knowing, though, so in this article we’ll compare and contrast the two.
How to Move Data in Data Warehouses
In this article, we’ll explore the various ways that data enters, moves through, and exits warehouses. You’ll also learn how a data warehouse strategy helps businesses understand their current position and set benchmarks to drive long-term growth.
How To Handle Your Company’s Sensitive Data
Damages from sensitive data loss can be devastating for companies. It can destroy customer trust and lead to financial and legal consequences. In this article, you will learn about sensitive data within a company and how best to protect it.
How to Manage Data Retention
In this article, you’ll learn more about what data retention is and why a data retention policy is valuable to your organization. You’ll also learn some of the core ideas behind data retention policies and some best practices for creating your own.