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Reverse ETL: activate warehouse data in any downstream tool
Easily turn table rows into payloads that you can send to your entire stack, including cloud tools for marketing, sales, and analytics.
Send warehouse data to 180+ destinations
6 major cloud data warehouse sources
Customize payloads in JSON format
Visual data mapper for non-engineers
Transform or filter data
Reverse ETL built for data engineers
Configure data mapping using a JSON editor
Customize warehouse table sync settings by configuring JSON. Modify keys and add constants to customize payloads for every destination.
Create pipelines by writing SQL
Use our Reverse ETL Models feature to write SQL queries and turn the resulting table into a Reverse ETL job.
Make marketing happy with an Audience builder
Our Audiences UI allows downstream teams like marketing to build audiences and sync them to ad platforms (and soon marketing engagement tools). You maintain full control with transparent SQL under the hood.
Join companies like Crate and Barrel, InfluxDB and Wealthfront who send warehouse data through RudderStack
“We set everything up in 10 minutes in RudderStack and were able to fully deprecate our in-house pipeline.”
- Will Luna
Data Analyst at Sanity
Run incremental or full table syncs
Visual data mapper for easy column-to-field mapping
Configurable JSON payloads for data engineer users
Optional destination transformations for cleanup and filtering
Webhook destination for custom integrations
Send warehouse data to warehouse to 180+ integrations
Top Reverse ETL use cases
Get critical warehouse data to the frontlines
Easily push warehouse tables into systems like Salesforce and Braze, giving sales and marketing the context they need to close deals and optimize campaigns.
By democratizing access to post-analysis data from the warehouse, Reverse ETL enables every team to act on the insights generated by your data analysis.
Keep every tool in sync
With Reverse ETL, you can ensure every tool in your stack has the same version of the truth from the same table in the warehouse.