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Reverse ETL: activate warehouse data in any downstream tool

Easily turn table rows into payloads that you can send to your entire stack, including cloud tools for marketing, sales, and analytics.

  • Send warehouse data to 180+ destinations

  • 6 major cloud data warehouse sources

  • Customize payloads in JSON format

  • Visual data mapper for non-engineers

  • Transform or filter data

Reverse ETL built for data engineers

  • Configure data mapping using a JSON editor

    Customize warehouse table sync settings by configuring JSON. Modify keys and add constants to customize payloads for every destination.

  • Create pipelines by writing SQL

    Use our Reverse ETL Models feature to write SQL queries and turn the resulting table into a Reverse ETL job.

  • Make marketing happy with an Audience builder

    Our Audiences UI allows downstream teams like marketing to build audiences and sync them to ad platforms (and soon marketing engagement tools). You maintain full control with transparent SQL under the hood.

Join companies like Crate and Barrel, InfluxDB and Wealthfront who send warehouse data through RudderStack

“We set everything up in 10 minutes in RudderStack and were able to fully deprecate our in-house pipeline.”


- Will Luna
Data Analyst at Sanity

Key Features

  • Run incremental or full table syncs

  • Visual data mapper for easy column-to-field mapping

  • Configurable JSON payloads for data engineer users

  • Optional destination transformations for cleanup and filtering

  • Webhook destination for custom integrations

  • Send warehouse data to warehouse to 180+ integrations

Read the docs

Top Reverse ETL use cases

  • Get critical warehouse data to the frontlines

    Easily push warehouse tables into systems like Salesforce and Braze, giving sales and marketing the context they need to close deals and optimize campaigns.

  • Operationalize analytics

    By democratizing access to post-analysis data from the warehouse, Reverse ETL enables every team to act on the insights generated by your data analysis.

  • Keep every tool in sync

    With Reverse ETL, you can ensure every tool in your stack has the same version of the truth from the same table in the warehouse.

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