From your warehouse,
to your customer

‎Activate RudderStack Profiles, warehouse tables, or no-code audiences
in downstream tools with Reverse ETL

Quickly activate profiles and audiences

Sync from your warehouse to 200+ destinations

Ensure consistent data across every tool and team

Leading brands activate their data with RudderStack

Simplify activation for every team

  • Activate RudderStack Profiles across your tools
  • Sync a table, SQL query, or no-code audience to any downstream destination
  • Give data teams full visibility into the SQL queries generated by our audience builder

Make your warehouse the source of truth

  • Minimize data discrepancies, remove silos, and unify teams with consistent data
  • Customize customer attributes to fit the needs of your business and individual teams
  • Build trust and maintain control with your warehouse at the center

Key Features

Powerful and flexible tooling to activate profiles and audiences across your entire stack

Table sync

Turn warehouse tables into identify and track calls to update downstream tools


Build audiences in the RudderStack UI and sync them to marketing and ad tools

SQL Models

Write SQL queries and sync the results to downstream destinations

Visual data mapper

Map warehouse columns to downstream destination fields

Custom sync schedules

Run reverse ETL jobs on custom schedules

Airflow provider

Integrate RudderStack Reverse ETL with your Airflow workflows


Personalized recommendation speed

Using RudderStack Reverse ETL to transfer data from BigQuery into the company’s Redis in-memory data store, loveholidays can serve customized hotel recommendations to customers in 20 milliseconds.

LoveHolidays logo
“With RudderStack, we’re connecting to systems internally, and we can optimize them and make them as fast as possible, which means our customers see recommendations almost instantly on-site. RudderStack is the perfect foundation if you want to take ownership of your data and connect your systems. I feel confident we’ll be using it for years to come.”

David Annez, Director of Engineering, Loveholidays

‎RudderStack's Warehouse Native CDP

With RudderStack, you get the benefits of an integrated, end-to-end platform and the security and control of your own data warehouse. This architecture delivers value at every stage of the data activation lifecycle.


Send real-time data to your entire stack

Save hours of dev work every week by sending the same payload from one SDK to every tool in your stack, including your warehouse and data lake.


Build complete profiles in your warehouse

Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse or data lake.

Get started today

Start building smarter customer data pipelines today with RudderStack.
Our solutions engineering team is here to help.

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