Activate warehouse data in any downstream tool
Put your most valuable data to work. Sync a table, SQL query or no-code audience to any downstream destination.
Sync warehouse data with 200+ destinations
Supports all major warehouses and data lakes
No-code audience builder for business teams
Automatically track changes in audience membership
Customize sync schedules for each pipeline
Reverse ETL built for data engineers
- Configure data mapping using a JSON editor
Customize warehouse table sync settings by configuring JSON. Modify keys and add constants to customize payloads for every destination.
- Create pipelines by writing SQL
Use our Reverse ETL Models feature to write SQL queries and turn the resulting table into a Reverse ETL job.
- Make marketing happy with an Audience builder
Our Audiences UI allows downstream teams like marketing to build audiences and sync them to ad platforms (and soon marketing engagement tools). You maintain full control with transparent SQL under the hood.
Join companies like Crate and Barrel, InfluxDB and Wealthfront who activate warehouse data through RudderStack
“We set everything up in 10 minutes in RudderStack and were able to fully deprecate our in-house pipeline.”
- Will Luna
Data Analyst at Sanity
Key Features
Keep sync times fast by only syncing incremental changes
Map data between your warehouse and downstream destinations
Simulate and send events to streaming destinations
Visual, no-code audience builder for business teams
SQL query editor for precise audience creation
Run jobs via regular syncs, cron, API or Airflow
Top Reverse ETL use cases
- Get critical warehouse data to the frontlines
Easily push warehouse tables into systems like Salesforce and Braze, giving sales and marketing the context they need to close deals and optimize campaigns.
- Retarget and message your most valuable audiences
Leverage customer profiles in your data warehouse to build and sync audiences to advertising and marketing engagement tools.
- Make your data warehouse the source of truth
With Reverse ETL, you can ensure every tool in your stack has the same version of the truth from the same table in the warehouse.
