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    <title>RudderStack Blog</title>
    <link>https://www.rudderstack.com/</link>
    <description>Read the latest from Team RudderStack on solving data engineering problems, big picture data industry analysis, and product updates.</description>
    <language>en</language>
    <lastBuildDate>Sat, 07 Mar 2026 12:16:40 GMT</lastBuildDate>
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      <title>RudderStack Blog</title>
      <link>https://www.rudderstack.com/</link>
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    <copyright>All rights reserved 2026, RudderStack</copyright>
    
    <item>
      <title><![CDATA[How Wynn Slots improved retention with customer data infrastructure for gaming analytics]]></title>
      <description><![CDATA[Learn how Wynn Slots built a warehouse-first architecture with RudderStack and BigQuery ML to analyze billions of player events and improve retention.]]></description>
      <link>https://www.rudderstack.com/blog/wynn-slots-gaming-analytics-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/wynn-slots-gaming-analytics-customer-data-infrastructure</guid>
      <pubDate>Thu, 05 Mar 2026 17:46:19 GMT</pubDate>
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    <item>
      <title><![CDATA[From brittle integrations to governed customer context: How Joybird unlocked marketing speed with customer data infrastructure]]></title>
      <description><![CDATA[How Joybird used customer data infrastructure to cut integration time by 93% and launch campaigns in an hour. What changed architecturally, and why it matters.]]></description>
      <link>https://www.rudderstack.com/blog/customer-data-infrastructure-ecommerce</link>
      <guid>https://www.rudderstack.com/blog/customer-data-infrastructure-ecommerce</guid>
      <pubDate>Wed, 04 Mar 2026 16:57:43 GMT</pubDate>
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    <item>
      <title><![CDATA[StatPearls improved ROAS and launched ML-driven campaigns with trusted customer context in Redshift]]></title>
      <description><![CDATA[See how StatPearls unified first-party data in Amazon Redshift with RudderStack, built customer profiles, improved ROAS, and launched ML-driven campaigns]]></description>
      <link>https://www.rudderstack.com/blog/statpearls-roas-ml-campaigns-rudderstack-redshift</link>
      <guid>https://www.rudderstack.com/blog/statpearls-roas-ml-campaigns-rudderstack-redshift</guid>
      <pubDate>Thu, 26 Feb 2026 17:17:54 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[From siloed PostgreSQL to fresh customer context: How InfluxData modernized its data foundation]]></title>
      <description><![CDATA[InfluxData unified siloed data in Snowflake using RudderStack to create a single source of truth and eliminate fragile, hand-coded pipelines.]]></description>
      <link>https://www.rudderstack.com/blog/influxdata-single-source-of-truth-snowflake-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/influxdata-single-source-of-truth-snowflake-rudderstack</guid>
      <pubDate>Tue, 24 Feb 2026 16:26:59 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Data and context should move together, not separately]]></title>
      <description><![CDATA[Context should move with data, not live in separate catalogs. Learn why pipeline-native context is critical for AI-ready customer data stacks.]]></description>
      <link>https://www.rudderstack.com/blog/data-and-context-should-move-together</link>
      <guid>https://www.rudderstack.com/blog/data-and-context-should-move-together</guid>
      <pubDate>Fri, 20 Feb 2026 14:10:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing Rudder AI Reviewer: Catch bad tracking before it ships]]></title>
      <description><![CDATA[Rudder AI Reviewer reviews tracking code in GitHub PRs to enforce tracking plan compliance, prevent schema drift, and stop bad instrumentation before it ships.]]></description>
      <link>https://www.rudderstack.com/blog/rudder-ai-reviewer-pr-tracking-validation</link>
      <guid>https://www.rudderstack.com/blog/rudder-ai-reviewer-pr-tracking-validation</guid>
      <pubDate>Wed, 18 Feb 2026 21:39:51 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Solving data quality at scale for Exinity, a multi-brand fintech operator]]></title>
      <description><![CDATA[See how Exinity enforced governance at ingestion, unified data in BigQuery, and restored trust in attribution and activation with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/data-quality-at-scale-exinity-multi-brand-fintech</link>
      <guid>https://www.rudderstack.com/blog/data-quality-at-scale-exinity-multi-brand-fintech</guid>
      <pubDate>Tue, 17 Feb 2026 17:44:59 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Transformations: Unlocking advanced data engineering use cases]]></title>
      <description><![CDATA[Clean, enrich, filter, and govern event data in flight with RudderStack Transformations. Reusable code improves data quality and reduces downstream fixes]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-transformations-advanced-data-use-cases</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-transformations-advanced-data-use-cases</guid>
      <pubDate>Thu, 12 Feb 2026 18:38:23 GMT</pubDate>
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    <item>
      <title><![CDATA[MANSCAPED improved ad performance and revenue by unifying customer events with RudderStack]]></title>
      <description><![CDATA[See how MANSCAPED unified customer event data in Snowflake, improved CAPI match quality, lowered CPA across channels, and grew revenue with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/manscaped-improves-ad-performance-with-server-side-tracking</link>
      <guid>https://www.rudderstack.com/blog/manscaped-improves-ad-performance-with-server-side-tracking</guid>
      <pubDate>Fri, 06 Feb 2026 16:39:32 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Customer data infrastructure for the AI era]]></title>
      <description><![CDATA[AI agents are moving to production in 2026. They need infrastructure built for trustworthy context, not batch analytics. Here's how we're building it.]]></description>
      <link>https://www.rudderstack.com/blog/customer-data-infrastructure-ai-era</link>
      <guid>https://www.rudderstack.com/blog/customer-data-infrastructure-ai-era</guid>
      <pubDate>Thu, 05 Feb 2026 17:07:39 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[How to assemble and serve fresh customer context with RudderStack]]></title>
      <description><![CDATA[Learn how to assemble and serve fresh, trustworthy customer context for customer-facing AI, and where RudderStack fits in the end-to-end system.]]></description>
      <link>https://www.rudderstack.com/blog/customer-context-architecture-ai-experiences</link>
      <guid>https://www.rudderstack.com/blog/customer-context-architecture-ai-experiences</guid>
      <pubDate>Tue, 03 Feb 2026 14:27:19 GMT</pubDate>
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    <item>
      <title><![CDATA[New IaC-driven governance supports trustworthy customer context]]></title>
      <description><![CDATA[RudderStack introduces IaC-driven governance, faster customer profiles, and smarter event controls to deliver fresh, trustworthy customer context for AI.]]></description>
      <link>https://www.rudderstack.com/blog/new-iac-driven-governance-supports-trustworthy-customer-context</link>
      <guid>https://www.rudderstack.com/blog/new-iac-driven-governance-supports-trustworthy-customer-context</guid>
      <pubDate>Fri, 30 Jan 2026 16:42:35 GMT</pubDate>
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    <item>
      <title><![CDATA[Beyond the modern data stack: The customer context engine for the AI era]]></title>
      <description><![CDATA[Why AI systems demand a new approach to customer data, and how leading teams are evolving their data stacks to deliver fresh, trustworthy customer context.]]></description>
      <link>https://www.rudderstack.com/blog/customer-context-engine-ai-era</link>
      <guid>https://www.rudderstack.com/blog/customer-context-engine-ai-era</guid>
      <pubDate>Wed, 28 Jan 2026 20:45:46 GMT</pubDate>
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    <item>
      <title><![CDATA[From product usage to sales pipeline: Building PQLs that actually convert]]></title>
      <description><![CDATA[Turn product usage into PQLs that convert with real-time alerts plus warehouse scoring, then sync to Salesforce or HubSpot with reverse ETL.]]></description>
      <link>https://www.rudderstack.com/blog/build-pqls-that-convert</link>
      <guid>https://www.rudderstack.com/blog/build-pqls-that-convert</guid>
      <pubDate>Thu, 22 Jan 2026 19:54:36 GMT</pubDate>
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    <item>
      <title><![CDATA[CDPs in 2026? Delivering trustworthy customer context for AI]]></title>
      <description><![CDATA[CDPs in 2026 will be judged by one thing: can they deliver trustworthy customer context for AI agents, not just unified profiles for marketing?]]></description>
      <link>https://www.rudderstack.com/blog/cdps-2026-trustworthy-customer-context-for-ai</link>
      <guid>https://www.rudderstack.com/blog/cdps-2026-trustworthy-customer-context-for-ai</guid>
      <pubDate>Wed, 21 Jan 2026 15:53:25 GMT</pubDate>
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    <item>
      <title><![CDATA[AI is a stress test: How the modern data stack breaks under pressure]]></title>
      <description><![CDATA[AI acts on customer context in real time. See how latency, drift, and weak governance break experiences, and what an AI-ready data stack needs.]]></description>
      <link>https://www.rudderstack.com/blog/ai-stress-test-modern-data-stack</link>
      <guid>https://www.rudderstack.com/blog/ai-stress-test-modern-data-stack</guid>
      <pubDate>Tue, 13 Jan 2026 20:40:08 GMT</pubDate>
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    <item>
      <title><![CDATA[How we track multi-agent AI systems without losing visibility into agent orchestration]]></title>
      <description><![CDATA[Instrument multi-agent AI systems with standardized events for agent sessions, steps, cost, and latency to optimize orchestration, control spend, and prove ROI.]]></description>
      <link>https://www.rudderstack.com/blog/multi-agent-ai-analytics-spec</link>
      <guid>https://www.rudderstack.com/blog/multi-agent-ai-analytics-spec</guid>
      <pubDate>Tue, 13 Jan 2026 16:39:41 GMT</pubDate>
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    <item>
      <title><![CDATA[Data trust is death by a thousand paper cuts]]></title>
      <description><![CDATA[Data trust breaks via small data paper cuts. Learn how to debug clickstream discrepancies and prevent drift, bots, and pipeline misconfigurations in the AI era.]]></description>
      <link>https://www.rudderstack.com/blog/data-trust-clickstream-discrepancy</link>
      <guid>https://www.rudderstack.com/blog/data-trust-clickstream-discrepancy</guid>
      <pubDate>Fri, 09 Jan 2026 15:42:33 GMT</pubDate>
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    <item>
      <title><![CDATA[How to improve data quality: 10 best practices for 2026]]></title>
      <description><![CDATA[Learn how to improve data quality with modern best practices for enterprises for success in 2026]]></description>
      <link>https://www.rudderstack.com/blog/how-to-improve-data-quality</link>
      <guid>https://www.rudderstack.com/blog/how-to-improve-data-quality</guid>
      <pubDate>Tue, 06 Jan 2026 18:51:17 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[The future of personalization: From matrix factorization to prompt-personalized LLMs]]></title>
      <description><![CDATA[Personalization is shifting from ranking to reasoning. Learn hybrid stacks that pair matrix factorization retrieval with LLM decisioning and generation.]]></description>
      <link>https://www.rudderstack.com/blog/future-of-personalization-matrix-factorization-llms</link>
      <guid>https://www.rudderstack.com/blog/future-of-personalization-matrix-factorization-llms</guid>
      <pubDate>Sat, 20 Dec 2025 01:54:41 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Holistic data governance: The key to customer data quality and compliance]]></title>
      <description><![CDATA[See how holistic data governance improves customer data quality and compliance, and how RudderStack helps enforce tracking plans, PII controls, and monitoring.]]></description>
      <link>https://www.rudderstack.com/blog/holistic-data-governance-customer-data-quality-compliance</link>
      <guid>https://www.rudderstack.com/blog/holistic-data-governance-customer-data-quality-compliance</guid>
      <pubDate>Tue, 16 Dec 2025 19:01:57 GMT</pubDate>
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    <item>
      <title><![CDATA[What is an identity graph? How it works and why it matters]]></title>
      <description><![CDATA[Learn what identity graphs are, how they work, and why they're key for attribution and personalization.]]></description>
      <link>https://www.rudderstack.com/blog/identity-graph</link>
      <guid>https://www.rudderstack.com/blog/identity-graph</guid>
      <pubDate>Tue, 16 Dec 2025 15:52:27 GMT</pubDate>
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    <item>
      <title><![CDATA[Data privacy compliance: Principles, regulations, & best practices]]></title>
      <description><![CDATA[Understand data privacy compliance regulations and best practices to ensure trust in 2025]]></description>
      <link>https://www.rudderstack.com/blog/data-privacy-compliance</link>
      <guid>https://www.rudderstack.com/blog/data-privacy-compliance</guid>
      <pubDate>Mon, 15 Dec 2025 15:41:15 GMT</pubDate>
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    <item>
      <title><![CDATA[IBM × Confluent: Is real-time streaming cool again?]]></title>
      <description><![CDATA[IBM’s Confluent acquisition shows real-time data is now essential for AI agents. Learn why customer context and streaming pipelines matter more than ever.]]></description>
      <link>https://www.rudderstack.com/blog/ibm-confluent-real-time-streaming-ai</link>
      <guid>https://www.rudderstack.com/blog/ibm-confluent-real-time-streaming-ai</guid>
      <pubDate>Thu, 11 Dec 2025 19:58:11 GMT</pubDate>
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    <item>
      <title><![CDATA[Data integration trends shaping 2025 and beyond]]></title>
      <description><![CDATA[Discover 2025's data integration trends, from real-time pipelines to privacy-first design.]]></description>
      <link>https://www.rudderstack.com/blog/data-integration-trends</link>
      <guid>https://www.rudderstack.com/blog/data-integration-trends</guid>
      <pubDate>Tue, 09 Dec 2025 15:13:51 GMT</pubDate>
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    <item>
      <title><![CDATA[Assisted eCommerce: Is this the future of retail?]]></title>
      <description><![CDATA[Discover how assisted eCommerce, human stylists, and AI agents use customer data infrastructure to boost conversion, LTV, and personalized shopping experiences.]]></description>
      <link>https://www.rudderstack.com/blog/assisted-ecommerce-ai-personal-shopping</link>
      <guid>https://www.rudderstack.com/blog/assisted-ecommerce-ai-personal-shopping</guid>
      <pubDate>Mon, 01 Dec 2025 22:23:21 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Data migration process: Steps, strategies, and tools]]></title>
      <description><![CDATA[Get the guide to the data migration process with strategies, tools, and best practices for safe execution.]]></description>
      <link>https://www.rudderstack.com/blog/data-migration-process</link>
      <guid>https://www.rudderstack.com/blog/data-migration-process</guid>
      <pubDate>Tue, 25 Nov 2025 14:52:34 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack obtains the Data Privacy Framework Certification]]></title>
      <description><![CDATA[RudderStack is now certified under the EU-U.S., UK, and Swiss Data Privacy Frameworks, reinforcing our commitment to privacy, transparency, and data protection.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-data-privacy-framework-certification</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-data-privacy-framework-certification</guid>
      <pubDate>Mon, 24 Nov 2025 18:19:54 GMT</pubDate>
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    <item>
      <title><![CDATA[Webhook vs. API: What's the difference and when to use each?]]></title>
      <description><![CDATA[Understand key differences between webhook vs. API, their use cases, and integration strategies]]></description>
      <link>https://www.rudderstack.com/blog/webhook-vs-api</link>
      <guid>https://www.rudderstack.com/blog/webhook-vs-api</guid>
      <pubDate>Thu, 20 Nov 2025 14:30:57 GMT</pubDate>
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    <item>
      <title><![CDATA[Agent data platforms, CDPs, and the new customer memory layer for AI agents]]></title>
      <description><![CDATA[Learn what an Agent Data Platform is, how it differs from a CDP, and why unified memory plus AI decisioning matter for real-time customer experiences.]]></description>
      <link>https://www.rudderstack.com/blog/agent-data-platforms-cdps-customer-memory-ai</link>
      <guid>https://www.rudderstack.com/blog/agent-data-platforms-cdps-customer-memory-ai</guid>
      <pubDate>Wed, 19 Nov 2025 14:18:30 GMT</pubDate>
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    <item>
      <title><![CDATA[Data migration challenges: Common issues and fixes]]></title>
      <description><![CDATA[Explore top data migration challenges like schema mismatches and fixes to ensure accurate transfers.

]]></description>
      <link>https://www.rudderstack.com/blog/data-migration-challenges</link>
      <guid>https://www.rudderstack.com/blog/data-migration-challenges</guid>
      <pubDate>Tue, 18 Nov 2025 19:43:30 GMT</pubDate>
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    <item>
      <title><![CDATA[CIAM: What is customer identity and access management?]]></title>
      <description><![CDATA[Learn how CIAM secures identities, enables compliance, and improves digital customer experiences.

]]></description>
      <link>https://www.rudderstack.com/blog/ciam</link>
      <guid>https://www.rudderstack.com/blog/ciam</guid>
      <pubDate>Thu, 13 Nov 2025 19:09:53 GMT</pubDate>
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    <item>
      <title><![CDATA[Scaling data products starts with fixing the foundation: Five lessons we’ve learned]]></title>
      <description><![CDATA[Scaling data products fails without a strong data foundation. Learn five lessons for shipping reliable, reusable pipelines.]]></description>
      <link>https://www.rudderstack.com/blog/scaling-data-products-fix-the-foundation</link>
      <guid>https://www.rudderstack.com/blog/scaling-data-products-fix-the-foundation</guid>
      <pubDate>Wed, 12 Nov 2025 15:22:09 GMT</pubDate>
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    <item>
      <title><![CDATA[Is AI bringing application observability and behavior tracking together?]]></title>
      <description><![CDATA[AI and agentic apps are collapsing observability and user analytics into one layer. Learn how intent observability unifies traces, journeys, costs, and outcomes]]></description>
      <link>https://www.rudderstack.com/blog/intent-observability-unifying-observability-and-analytics</link>
      <guid>https://www.rudderstack.com/blog/intent-observability-unifying-observability-and-analytics</guid>
      <pubDate>Wed, 05 Nov 2025 19:31:18 GMT</pubDate>
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    <item>
      <title><![CDATA[Snowflake storage integration: Setup, tools, and tips]]></title>
      <description><![CDATA[Set up secure Snowflake storage integration with best practices, tools, and performance tips.]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-storage-integration</link>
      <guid>https://www.rudderstack.com/blog/snowflake-storage-integration</guid>
      <pubDate>Tue, 04 Nov 2025 14:41:23 GMT</pubDate>
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    <item>
      <title><![CDATA[Jaja Finance unlocks smarter marketing with RudderStack + Snowflake]]></title>
      <description><![CDATA[How Jaja unified data with RudderStack + Snowflake to improve journeys, tune campaigns, and connect GenAI assistant insights—grounded in clean, real-time events]]></description>
      <link>https://www.rudderstack.com/blog/jaja-finance-rudderstack-snowflake-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/jaja-finance-rudderstack-snowflake-customer-data-infrastructure</guid>
      <pubDate>Mon, 03 Nov 2025 15:58:48 GMT</pubDate>
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    <item>
      <title><![CDATA[AI just explained CDPs better than we ever did]]></title>
      <description><![CDATA[AI simplifies the CDP market by highlighting two core use cases, helping buyers cut through complexity and vendors clarify their position.]]></description>
      <link>https://www.rudderstack.com/blog/ai-explains-cdp-market</link>
      <guid>https://www.rudderstack.com/blog/ai-explains-cdp-market</guid>
      <pubDate>Fri, 31 Oct 2025 12:50:48 GMT</pubDate>
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    <item>
      <title><![CDATA[Data warehouse testing tools: Top 9 picks with use cases]]></title>
      <description><![CDATA[Review the best data warehouse testing tools to ensure data quality, accuracy, and reliability.

]]></description>
      <link>https://www.rudderstack.com/blog/data-warehouse-testing-tools</link>
      <guid>https://www.rudderstack.com/blog/data-warehouse-testing-tools</guid>
      <pubDate>Wed, 29 Oct 2025 19:20:34 GMT</pubDate>
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    <item>
      <title><![CDATA[Hybrid, cloud, on-premise: What enterprises should know]]></title>
      <description><![CDATA[Compare hybrid, cloud, and on-premise deployments to choose the best fit for your enterprise.]]></description>
      <link>https://www.rudderstack.com/blog/hybrid-cloud-on-premise</link>
      <guid>https://www.rudderstack.com/blog/hybrid-cloud-on-premise</guid>
      <pubDate>Mon, 27 Oct 2025 15:37:16 GMT</pubDate>
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    <item>
      <title><![CDATA[ChatGPT Atlas: An AI browser that changes how users navigate the web]]></title>
      <description><![CDATA[Hands-on with ChatGPT Atlas, OpenAI’s AI browser. See how agent-style browsing handles real tasks—and why it could upend first-party data, analytics, and SEO.]]></description>
      <link>https://www.rudderstack.com/blog/atlas-ai-browser-changes-web-navigation</link>
      <guid>https://www.rudderstack.com/blog/atlas-ai-browser-changes-web-navigation</guid>
      <pubDate>Thu, 23 Oct 2025 19:01:45 GMT</pubDate>
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    <item>
      <title><![CDATA[Data redaction vs. data masking: What's the difference?]]></title>
      <description><![CDATA[Compare data redaction vs. data masking: utility, reversibility, and best practices for compliance.]]></description>
      <link>https://www.rudderstack.com/blog/data-redaction-vs-data-masking</link>
      <guid>https://www.rudderstack.com/blog/data-redaction-vs-data-masking</guid>
      <pubDate>Mon, 20 Oct 2025 14:14:40 GMT</pubDate>
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    <item>
      <title><![CDATA[FiveTran and dbt Labs merger: A new giant in the modern data stack]]></title>
      <description><![CDATA[The FiveTran and dbt Labs merger brings ETL, transformation, and reverse ETL under one roof—reshaping the modern data stack for a more AI-native future.]]></description>
      <link>https://www.rudderstack.com/blog/fivetran-dbt-merger-modern-data-stack</link>
      <guid>https://www.rudderstack.com/blog/fivetran-dbt-merger-modern-data-stack</guid>
      <pubDate>Thu, 16 Oct 2025 15:41:25 GMT</pubDate>
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    <item>
      <title><![CDATA[Data analysis tools: Best options for data teams]]></title>
      <description><![CDATA[See top data analysis tools for BI, visualization, and analytics to drive better decisions]]></description>
      <link>https://www.rudderstack.com/blog/data-analysis-tools</link>
      <guid>https://www.rudderstack.com/blog/data-analysis-tools</guid>
      <pubDate>Wed, 15 Oct 2025 14:59:02 GMT</pubDate>
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    <item>
      <title><![CDATA[AI will push data infrastructure toward Infrastructure as Code]]></title>
      <description><![CDATA[AI can't manage your data stack until it's defined as code. Learn why declarative infrastructure is the foundation for AI-powered DataOps.]]></description>
      <link>https://www.rudderstack.com/blog/ai-data-infrastructure-as-code</link>
      <guid>https://www.rudderstack.com/blog/ai-data-infrastructure-as-code</guid>
      <pubDate>Tue, 14 Oct 2025 16:11:53 GMT</pubDate>
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    <item>
      <title><![CDATA[CRM integration: How to connect systems and data]]></title>
      <description><![CDATA[Learn about CRM integration to unify customer data, boost efficiency, and improve insights]]></description>
      <link>https://www.rudderstack.com/blog/crm-integration</link>
      <guid>https://www.rudderstack.com/blog/crm-integration</guid>
      <pubDate>Thu, 09 Oct 2025 20:15:55 GMT</pubDate>
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    <item>
      <title><![CDATA[How to track AI product usage without exposing sensitive data]]></title>
      <description><![CDATA[Track AI features like chatbots and copilots with structured, privacy-safe analytics. Learn how to capture usage data without storing sensitive user inputs.]]></description>
      <link>https://www.rudderstack.com/blog/ai-product-analytics-privacy</link>
      <guid>https://www.rudderstack.com/blog/ai-product-analytics-privacy</guid>
      <pubDate>Tue, 07 Oct 2025 16:53:46 GMT</pubDate>
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    <item>
      <title><![CDATA[Understanding Azure Data Factory pricing: A 2025 guide]]></title>
      <description><![CDATA[Break down Azure Data Factory pricing, cost drivers, and strategies to optimize cloud ETL budgets.]]></description>
      <link>https://www.rudderstack.com/blog/azure-data-factory-pricing</link>
      <guid>https://www.rudderstack.com/blog/azure-data-factory-pricing</guid>
      <pubDate>Tue, 07 Oct 2025 16:35:28 GMT</pubDate>
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    <item>
      <title><![CDATA[SDK vs. API: Key differences and when to use each]]></title>
      <description><![CDATA[Understand SDK vs. API differences, use cases, and benefits to choose the right integration approach.

]]></description>
      <link>https://www.rudderstack.com/blog/sdk-vs-api</link>
      <guid>https://www.rudderstack.com/blog/sdk-vs-api</guid>
      <pubDate>Mon, 29 Sep 2025 15:00:26 GMT</pubDate>
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    <item>
      <title><![CDATA[Data models explained: Types, use cases, and examples]]></title>
      <description><![CDATA[Learn data model types, use cases, and examples to structure, store, and manage business data.]]></description>
      <link>https://www.rudderstack.com/blog/data-models</link>
      <guid>https://www.rudderstack.com/blog/data-models</guid>
      <pubDate>Tue, 23 Sep 2025 12:54:47 GMT</pubDate>
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    <item>
      <title><![CDATA[Big data integration: Strategies for enterprise pipelines]]></title>
      <description><![CDATA[Discover big data integration strategies for scalability, performance, and compliance.

]]></description>
      <link>https://www.rudderstack.com/blog/big-data-integration</link>
      <guid>https://www.rudderstack.com/blog/big-data-integration</guid>
      <pubDate>Mon, 22 Sep 2025 16:58:10 GMT</pubDate>
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    <item>
      <title><![CDATA[API integration: Tools, benefits, and common challenges]]></title>
      <description><![CDATA[Discover API integration tools, benefits, and tips to connect systems and streamline data flow.

]]></description>
      <link>https://www.rudderstack.com/blog/api-integration</link>
      <guid>https://www.rudderstack.com/blog/api-integration</guid>
      <pubDate>Mon, 15 Sep 2025 15:04:51 GMT</pubDate>
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    <item>
      <title><![CDATA[AI data quality: Ensuring accuracy in machine learning pipelines]]></title>
      <description><![CDATA[Learn how AI data quality powers reliable ML outcomes with governed and real-time pipeline data.]]></description>
      <link>https://www.rudderstack.com/blog/ai-data-quality</link>
      <guid>https://www.rudderstack.com/blog/ai-data-quality</guid>
      <pubDate>Tue, 09 Sep 2025 15:32:21 GMT</pubDate>
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    <item>
      <title><![CDATA[Deterministic vs. probabilistic models: A guide for data teams]]></title>
      <description><![CDATA[Compare deterministic vs. probabilistic models to improve identity resolution and data strategy.]]></description>
      <link>https://www.rudderstack.com/blog/deterministic-vs-probabilistic</link>
      <guid>https://www.rudderstack.com/blog/deterministic-vs-probabilistic</guid>
      <pubDate>Mon, 08 Sep 2025 18:36:16 GMT</pubDate>
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    <item>
      <title><![CDATA[How Magic Eden captured 95% of the Solana NFT market with RudderStack]]></title>
      <description><![CDATA[Learn how Magic Eden gained full control over their customer data while ensuring compliance using RudderStack's flexible infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/magic-eden-solana-nft-market-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/magic-eden-solana-nft-market-rudderstack</guid>
      <pubDate>Thu, 04 Sep 2025 14:47:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Act in the moment: The Real-time phase of data maturity]]></title>
      <description><![CDATA[Discover the real-time phase of data maturity—where insights power instant personalization, targeting, and customer engagement.]]></description>
      <link>https://www.rudderstack.com/blog/data-maturity-real-time</link>
      <guid>https://www.rudderstack.com/blog/data-maturity-real-time</guid>
      <pubDate>Wed, 03 Sep 2025 14:14:11 GMT</pubDate>
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    <item>
      <title><![CDATA[What is data activation? Use cases and tools to know]]></title>
      <description><![CDATA[Learn how data activation powers personalization, automation, and insights across your stack.]]></description>
      <link>https://www.rudderstack.com/blog/data-activation</link>
      <guid>https://www.rudderstack.com/blog/data-activation</guid>
      <pubDate>Thu, 28 Aug 2025 15:30:20 GMT</pubDate>
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    <item>
      <title><![CDATA[What is data unification? Challenges and best practices]]></title>
      <description><![CDATA[Streamline your stack through data unification. Eliminate silos and work from one source of truth.]]></description>
      <link>https://www.rudderstack.com/blog/data-unification</link>
      <guid>https://www.rudderstack.com/blog/data-unification</guid>
      <pubDate>Thu, 28 Aug 2025 15:28:40 GMT</pubDate>
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    <item>
      <title><![CDATA[Make your data predictive: The Machine Learning phase]]></title>
      <description><![CDATA[Learn how the Machine Learning phase of data maturity helps teams predict churn, forecast LTV, and deliver smarter personalization.]]></description>
      <link>https://www.rudderstack.com/blog/data-maturity-machine-learning</link>
      <guid>https://www.rudderstack.com/blog/data-maturity-machine-learning</guid>
      <pubDate>Wed, 27 Aug 2025 13:39:46 GMT</pubDate>
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    <item>
      <title><![CDATA[Shopify analytics without limits: How RudderStack powers advanced tracking and personalization]]></title>
      <description><![CDATA[Learn how RudderStack helps overcome tracking limits, unify customer data, and power advanced analytics with two flexible integration options for Shopify.]]></description>
      <link>https://www.rudderstack.com/blog/shopify-analytics-rudderstack-tracking-personalization</link>
      <guid>https://www.rudderstack.com/blog/shopify-analytics-rudderstack-tracking-personalization</guid>
      <pubDate>Tue, 26 Aug 2025 13:59:23 GMT</pubDate>
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    <item>
      <title><![CDATA[Data life cycle: Stages, importance, and best practices]]></title>
      <description><![CDATA[Master the six data life cycle stages to improve data quality, security, and compliance.

]]></description>
      <link>https://www.rudderstack.com/blog/data-life-cycle</link>
      <guid>https://www.rudderstack.com/blog/data-life-cycle</guid>
      <pubDate>Mon, 25 Aug 2025 17:06:11 GMT</pubDate>
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    <item>
      <title><![CDATA[What is AI data governance? A guide for data teams]]></title>
      <description><![CDATA[Discover AI data governance best practices to ensure compliance, trust, and data quality.]]></description>
      <link>https://www.rudderstack.com/blog/ai-data-governance</link>
      <guid>https://www.rudderstack.com/blog/ai-data-governance</guid>
      <pubDate>Fri, 22 Aug 2025 15:44:01 GMT</pubDate>
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    <item>
      <title><![CDATA[Generative AI risks and how to approach LLM risk management]]></title>
      <description><![CDATA[Explore generative AI risks and discover how to manage security, privacy, and model behavior.]]></description>
      <link>https://www.rudderstack.com/blog/generative-ai-risks</link>
      <guid>https://www.rudderstack.com/blog/generative-ai-risks</guid>
      <pubDate>Thu, 21 Aug 2025 17:33:48 GMT</pubDate>
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    <item>
      <title><![CDATA[Data maturity Phase 2: Centralizing your customer data]]></title>
      <description><![CDATA[Break down data silos and unify customer insights. Discover why centralizing your data is the key step after collection on the path to data maturity.]]></description>
      <link>https://www.rudderstack.com/blog/customer-data-centralization</link>
      <guid>https://www.rudderstack.com/blog/customer-data-centralization</guid>
      <pubDate>Wed, 20 Aug 2025 15:36:26 GMT</pubDate>
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    <item>
      <title><![CDATA[Snowflake data integration: A guide for modern teams]]></title>
      <description><![CDATA[Explore Snowflake data integration: Unify, transform, and activate data using real-time tools.]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-data-integration</link>
      <guid>https://www.rudderstack.com/blog/snowflake-data-integration</guid>
      <pubDate>Tue, 19 Aug 2025 14:41:58 GMT</pubDate>
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    <item>
      <title><![CDATA[Behavioral segmentation: Examples, benefits, and tools]]></title>
      <description><![CDATA[Learn to use behavioral segmentation to personalize marketing, boost retention, and improve targeting.]]></description>
      <link>https://www.rudderstack.com/blog/behavioral-segmentation</link>
      <guid>https://www.rudderstack.com/blog/behavioral-segmentation</guid>
      <pubDate>Fri, 15 Aug 2025 15:40:22 GMT</pubDate>
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    <item>
      <title><![CDATA[Data maturity Phase 1: Build your foundation with streamlined collection]]></title>
      <description><![CDATA[Start your data maturity journey with reliable, unified collection. Build the foundation for accurate insights and scalable analytics.]]></description>
      <link>https://www.rudderstack.com/blog/data-maturity-collection-phase</link>
      <guid>https://www.rudderstack.com/blog/data-maturity-collection-phase</guid>
      <pubDate>Thu, 14 Aug 2025 14:40:09 GMT</pubDate>
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    <item>
      <title><![CDATA[AI infrastructure 101: Building the foundation for ML]]></title>
      <description><![CDATA[Learn to build AI infrastructure for scalable training, deployment, and governance success.]]></description>
      <link>https://www.rudderstack.com/blog/ai-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/ai-infrastructure</guid>
      <pubDate>Tue, 12 Aug 2025 16:23:39 GMT</pubDate>
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    <item>
      <title><![CDATA[Your practical roadmap to data maturity]]></title>
      <description><![CDATA[Get on the path to data maturity with RudderStack. Move forward confidently, without over-engineering your stack or sacrificing data control.]]></description>
      <link>https://www.rudderstack.com/blog/data-maturity-roadmap</link>
      <guid>https://www.rudderstack.com/blog/data-maturity-roadmap</guid>
      <pubDate>Mon, 11 Aug 2025 15:20:58 GMT</pubDate>
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    <item>
      <title><![CDATA[Generative AI in action: Use cases, examples, and the data foundation they depend on]]></title>
      <description><![CDATA[Explore real-world generative AI use cases across industries, and learn why clean, governed customer data is the foundation every AI system needs.]]></description>
      <link>https://www.rudderstack.com/blog/ai-use-cases</link>
      <guid>https://www.rudderstack.com/blog/ai-use-cases</guid>
      <pubDate>Thu, 07 Aug 2025 13:57:40 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack: The essential customer data infrastructure]]></title>
      <description><![CDATA[Learn how RudderStack's customer data infrastructure products work together to solve these challenges.]]></description>
      <link>https://www.rudderstack.com/blog/essential-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/essential-customer-data-infrastructure</guid>
      <pubDate>Thu, 31 Jul 2025 19:03:58 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack vs Snowplow: A comprehensive feature comparison]]></title>
      <description><![CDATA[This comparison examines key differences between these platforms, focusing on the four critical areas where RudderStack delivers superior value.]]></description>
      <link>https://www.rudderstack.com/blog/RudderStack-snowplow-comparison</link>
      <guid>https://www.rudderstack.com/blog/RudderStack-snowplow-comparison</guid>
      <pubDate>Wed, 30 Jul 2025 13:47:44 GMT</pubDate>
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    <item>
      <title><![CDATA[Data modeling techniques for modern data warehouses]]></title>
      <description><![CDATA[Discover key types of data modeling techniques to improve warehouse efficiency.]]></description>
      <link>https://www.rudderstack.com/blog/data-modeling-techniques</link>
      <guid>https://www.rudderstack.com/blog/data-modeling-techniques</guid>
      <pubDate>Tue, 29 Jul 2025 15:20:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Build vs. buy data pipeline: How to decide]]></title>
      <description><![CDATA[Build vs. buy data pipelines is a key decision. Explore pros, cons, and when each option fits best.]]></description>
      <link>https://www.rudderstack.com/blog/build-vs-buy-data-pipeline</link>
      <guid>https://www.rudderstack.com/blog/build-vs-buy-data-pipeline</guid>
      <pubDate>Mon, 28 Jul 2025 20:28:22 GMT</pubDate>
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    <item>
      <title><![CDATA[Snowflake data types: A comprehensive reference guide]]></title>
      <description><![CDATA[Discover Snowflake data types with examples and best practices in this comprehensive guide.]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-data-types</link>
      <guid>https://www.rudderstack.com/blog/snowflake-data-types</guid>
      <pubDate>Thu, 24 Jul 2025 13:56:42 GMT</pubDate>
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    <item>
      <title><![CDATA[Data pipeline architecture: A guide to better design]]></title>
      <description><![CDATA[Explore data pipeline architecture and learn how to design scalable, reliable, and efficient data pipelines.]]></description>
      <link>https://www.rudderstack.com/blog/data-pipeline-architecture</link>
      <guid>https://www.rudderstack.com/blog/data-pipeline-architecture</guid>
      <pubDate>Wed, 23 Jul 2025 15:36:55 GMT</pubDate>
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      <title><![CDATA[Lessons from scaling PostgreSQL queues to 100k events per second]]></title>
      <description><![CDATA[This post is a chronicle of the critical, hard-won lessons learned while maturing PostgreSQL into a highly performant and resilient queuing system.]]></description>
      <link>https://www.rudderstack.com/blog/scaling-postgres-queue</link>
      <guid>https://www.rudderstack.com/blog/scaling-postgres-queue</guid>
      <pubDate>Tue, 22 Jul 2025 18:12:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Dimensional data modeling: What it is and how to apply it]]></title>
      <description><![CDATA[Explore dimensional data modeling, including the basics, use cases, and how to apply it.]]></description>
      <link>https://www.rudderstack.com/blog/dimensional-data-modeling</link>
      <guid>https://www.rudderstack.com/blog/dimensional-data-modeling</guid>
      <pubDate>Thu, 17 Jul 2025 14:01:20 GMT</pubDate>
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    <item>
      <title><![CDATA[What data scalability is and how to plan for it]]></title>
      <description><![CDATA[Data scalability ensures performance under growth. See how to assess, plan, and implement it.]]></description>
      <link>https://www.rudderstack.com/blog/data-scalability</link>
      <guid>https://www.rudderstack.com/blog/data-scalability</guid>
      <pubDate>Wed, 16 Jul 2025 18:57:41 GMT</pubDate>
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    <item>
      <title><![CDATA[How AI data integration transforms your data stack]]></title>
      <description><![CDATA[AI data integration simplifies ETL and enriches insights. Learn how it upgrades your data stack.]]></description>
      <link>https://www.rudderstack.com/blog/ai-data-integration</link>
      <guid>https://www.rudderstack.com/blog/ai-data-integration</guid>
      <pubDate>Fri, 11 Jul 2025 15:15:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Enterprise data integration: Importance, tools, and best practices]]></title>
      <description><![CDATA[Enterprise data integration drives agility at scale. Explore must-have tools and expert strategies.]]></description>
      <link>https://www.rudderstack.com/blog/enterprise-data-integration</link>
      <guid>https://www.rudderstack.com/blog/enterprise-data-integration</guid>
      <pubDate>Wed, 09 Jul 2025 15:08:43 GMT</pubDate>
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    <item>
      <title><![CDATA[Hybrid integration platform: What it is and how it works]]></title>
      <description><![CDATA[Hybrid integration platforms unify cloud and on-prem systems. See how they work and when to use them.]]></description>
      <link>https://www.rudderstack.com/blog/hybrid-integration-platform</link>
      <guid>https://www.rudderstack.com/blog/hybrid-integration-platform</guid>
      <pubDate>Tue, 08 Jul 2025 14:56:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Data onboarding: How to streamline your process]]></title>
      <description><![CDATA[Data onboarding should be fast and seamless. Discover tools and tips to streamline your workflow.]]></description>
      <link>https://www.rudderstack.com/blog/data-onboarding</link>
      <guid>https://www.rudderstack.com/blog/data-onboarding</guid>
      <pubDate>Mon, 07 Jul 2025 18:41:54 GMT</pubDate>
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    <item>
      <title><![CDATA[How to create a strong data management strategy]]></title>
      <description><![CDATA[Data management strategy ensures control and consistency. Learn how to build a strong foundation.]]></description>
      <link>https://www.rudderstack.com/blog/data-management-strategy</link>
      <guid>https://www.rudderstack.com/blog/data-management-strategy</guid>
      <pubDate>Thu, 03 Jul 2025 19:32:01 GMT</pubDate>
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      <title><![CDATA[From pricing to performance: How Bolt built a future-proof marketing data stack]]></title>
      <description><![CDATA[Bolt discusses how their team approaches data decisions, the role of customer data platforms in scaling operations, and what the future holds for AI ]]></description>
      <link>https://www.rudderstack.com/blog/bolt-future-proof-marketing-data-stack</link>
      <guid>https://www.rudderstack.com/blog/bolt-future-proof-marketing-data-stack</guid>
      <pubDate>Tue, 01 Jul 2025 14:11:27 GMT</pubDate>
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    <item>
      <title><![CDATA[Data warehouse automation: Tools and benefits]]></title>
      <description><![CDATA[Data warehouse automation improves accuracy and speed. See leading tools and core benefits.]]></description>
      <link>https://www.rudderstack.com/blog/data-warehouse-automation</link>
      <guid>https://www.rudderstack.com/blog/data-warehouse-automation</guid>
      <pubDate>Tue, 01 Jul 2025 13:56:51 GMT</pubDate>
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    <item>
      <title><![CDATA[Streaming data integration: Use cases and tools]]></title>
      <description><![CDATA[Streaming data integration powers real-time analytics. Explore the top tools and business use cases.]]></description>
      <link>https://www.rudderstack.com/blog/streaming-data-integration</link>
      <guid>https://www.rudderstack.com/blog/streaming-data-integration</guid>
      <pubDate>Fri, 27 Jun 2025 13:56:49 GMT</pubDate>
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    <item>
      <title><![CDATA[If your customer event data is five seconds late, you’re already behind]]></title>
      <description><![CDATA[Access to real-time customer data is no longer a luxury. Learn how RudderStack can help.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-customer-event-data</link>
      <guid>https://www.rudderstack.com/blog/real-time-customer-event-data</guid>
      <pubDate>Thu, 26 Jun 2025 19:48:01 GMT</pubDate>
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    <item>
      <title><![CDATA[Delivering real-time customer intelligence: RudderStack + Snowflake]]></title>
      <description><![CDATA[Learn how RudderStack and Snowflake can deliver value by combining customer data infrastructure with Snowflake’s industry-leading Data Cloud platform.
]]></description>
      <link>https://www.rudderstack.com/blog/delivering-real-time-customer-intelligence</link>
      <guid>https://www.rudderstack.com/blog/delivering-real-time-customer-intelligence</guid>
      <pubDate>Tue, 24 Jun 2025 17:22:16 GMT</pubDate>
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    <item>
      <title><![CDATA[Data federation: Understanding what it is and how it works]]></title>
      <description><![CDATA[Simplify access to sources using data federation. Query multiple systems as if they were one.]]></description>
      <link>https://www.rudderstack.com/blog/data-federation</link>
      <guid>https://www.rudderstack.com/blog/data-federation</guid>
      <pubDate>Tue, 24 Jun 2025 13:46:31 GMT</pubDate>
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    <item>
      <title><![CDATA[Data pipeline monitoring: Tools and best practices]]></title>
      <description><![CDATA[Ensure reliability with data pipeline monitoring tools. Catch delays before they affect workflows.]]></description>
      <link>https://www.rudderstack.com/blog/data-pipeline-monitoring</link>
      <guid>https://www.rudderstack.com/blog/data-pipeline-monitoring</guid>
      <pubDate>Mon, 23 Jun 2025 20:08:10 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a cloud data platform? Top 5 vendors and how to choose]]></title>
      <description><![CDATA[Power faster insights with a cloud data platform. Centralize storage, access, and analytics.]]></description>
      <link>https://www.rudderstack.com/blog/cloud-data-platform</link>
      <guid>https://www.rudderstack.com/blog/cloud-data-platform</guid>
      <pubDate>Wed, 18 Jun 2025 20:11:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Top 10 data warehouse tools for modern teams]]></title>
      <description><![CDATA[Choose the best data warehouse tools for your goals. Support analytics and performance at scale.]]></description>
      <link>https://www.rudderstack.com/blog/data-warehouse-tools</link>
      <guid>https://www.rudderstack.com/blog/data-warehouse-tools</guid>
      <pubDate>Tue, 17 Jun 2025 13:32:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Data integration framework: Components and best practices]]></title>
      <description><![CDATA[Simplify complex data flows with a data integration framework. Build a solid foundation for growth]]></description>
      <link>https://www.rudderstack.com/blog/data-integration-framework</link>
      <guid>https://www.rudderstack.com/blog/data-integration-framework</guid>
      <pubDate>Mon, 16 Jun 2025 15:05:25 GMT</pubDate>
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    <item>
      <title><![CDATA[Big data tools: A guide for scalable data operations]]></title>
      <description><![CDATA[Speed up analysis and decisions using big data tools. Handle complex, high-volume data with ease.]]></description>
      <link>https://www.rudderstack.com/blog/big-data-tools</link>
      <guid>https://www.rudderstack.com/blog/big-data-tools</guid>
      <pubDate>Thu, 12 Jun 2025 18:14:10 GMT</pubDate>
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    <item>
      <title><![CDATA[Salesforce data enrichment: Best tools for 2025]]></title>
      <description><![CDATA[Upgrade CRM accuracy with Salesforce data enrichment. Get cleaner, fuller records in less time.]]></description>
      <link>https://www.rudderstack.com/blog/salesforce-data-enrichment</link>
      <guid>https://www.rudderstack.com/blog/salesforce-data-enrichment</guid>
      <pubDate>Wed, 11 Jun 2025 15:16:55 GMT</pubDate>
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    <item>
      <title><![CDATA[Snowflake Summit 2025 recap: Launches, live demos, and real-time data]]></title>
      <description><![CDATA[This article recaps RudderStack's participation at the Snowflake Summit 2025.]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-summit-recap-2025</link>
      <guid>https://www.rudderstack.com/blog/snowflake-summit-recap-2025</guid>
      <pubDate>Tue, 10 Jun 2025 18:53:18 GMT</pubDate>
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    <item>
      <title><![CDATA[Data automation: Tools & tactics for automated data processing]]></title>
      <description><![CDATA[Explore smarter ways to scale with data automation. Improve speed and accuracy across systems.]]></description>
      <link>https://www.rudderstack.com/blog/data-automation</link>
      <guid>https://www.rudderstack.com/blog/data-automation</guid>
      <pubDate>Mon, 09 Jun 2025 18:14:50 GMT</pubDate>
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    <item>
      <title><![CDATA[Data integration challenges: Key issues and practical solutions]]></title>
      <description><![CDATA[Solve data integration challenges with tips to boost data quality, cut complexity, and scale your stack]]></description>
      <link>https://www.rudderstack.com/blog/data-integration-challenge</link>
      <guid>https://www.rudderstack.com/blog/data-integration-challenge</guid>
      <pubDate>Thu, 05 Jun 2025 15:46:44 GMT</pubDate>
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    <item>
      <title><![CDATA[13 best data pipeline tools for 2025 to power your data stack]]></title>
      <description><![CDATA[Explore the best data pipeline tools to improve data quality and enable real-time processing]]></description>
      <link>https://www.rudderstack.com/blog/best-data-pipeline-tools</link>
      <guid>https://www.rudderstack.com/blog/best-data-pipeline-tools</guid>
      <pubDate>Thu, 05 Jun 2025 15:35:00 GMT</pubDate>
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    <item>
      <title><![CDATA[So you've started using Snowflake to store and unify your customer data ... now what?]]></title>
      <description><![CDATA[This article explores options for making your customer data useful for your business if you are using Snowflake's data cloud.]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/snowflake-rudderstack</guid>
      <pubDate>Wed, 04 Jun 2025 12:10:49 GMT</pubDate>
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    <item>
      <title><![CDATA[Unified data platform: How it works & why you need one]]></title>
      <description><![CDATA[A unified data platform connects siloed sources for consistent, real-time analytics and activation. Learn how it works, key features, and how to implement it.]]></description>
      <link>https://www.rudderstack.com/blog/unified-data-platform</link>
      <guid>https://www.rudderstack.com/blog/unified-data-platform</guid>
      <pubDate>Tue, 03 Jun 2025 15:01:09 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Snowflake Streaming integration ]]></title>
      <description><![CDATA[With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!).]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-snowflake-streaming-integration</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-snowflake-streaming-integration</guid>
      <pubDate>Mon, 02 Jun 2025 17:46:21 GMT</pubDate>
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    <item>
      <title><![CDATA[Automated data integration: Tools, tactics & architecture tips]]></title>
      <description><![CDATA[Discover how automated data integration improves data quality and speeds up insights.]]></description>
      <link>https://www.rudderstack.com/blog/automated-data-integration</link>
      <guid>https://www.rudderstack.com/blog/automated-data-integration</guid>
      <pubDate>Thu, 29 May 2025 15:42:18 GMT</pubDate>
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    <item>
      <title><![CDATA[Data centralization: Key concepts, benefits & how to implement]]></title>
      <description><![CDATA[Learn how data centralization improves access, boosts quality, and enables faster decision-making.]]></description>
      <link>https://www.rudderstack.com/blog/data-centralization</link>
      <guid>https://www.rudderstack.com/blog/data-centralization</guid>
      <pubDate>Wed, 28 May 2025 15:25:05 GMT</pubDate>
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    <item>
      <title><![CDATA[Data lake tools: Top 8 vendors & how to evaluate them]]></title>
      <description><![CDATA[Explore top data lake tools to streamline storage, improve analytics, and scale your data architecture. ]]></description>
      <link>https://www.rudderstack.com/blog/data-lake-tools</link>
      <guid>https://www.rudderstack.com/blog/data-lake-tools</guid>
      <pubDate>Tue, 27 May 2025 19:03:48 GMT</pubDate>
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    <item>
      <title><![CDATA[Data warehouse as a service: Features, benefits & use cases]]></title>
      <description><![CDATA[Explore how data warehouse as a service helps teams scale analytics, reduce costs, and drive insights.]]></description>
      <link>https://www.rudderstack.com/blog/data-warehouse-as-a-service</link>
      <guid>https://www.rudderstack.com/blog/data-warehouse-as-a-service</guid>
      <pubDate>Fri, 23 May 2025 14:17:44 GMT</pubDate>
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    <item>
      <title><![CDATA[Data matching techniques: Best practices & challenges]]></title>
      <description><![CDATA[Explore data matching techniques to unify records, reduce duplication, and improve identity resolution.]]></description>
      <link>https://www.rudderstack.com/blog/data-matching-techniques</link>
      <guid>https://www.rudderstack.com/blog/data-matching-techniques</guid>
      <pubDate>Thu, 22 May 2025 13:24:55 GMT</pubDate>
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    <item>
      <title><![CDATA[Data integration architecture: Components & best practices]]></title>
      <description><![CDATA[Learn the ins and outs of data integration architecture, plus best practices for modern data stacks.

]]></description>
      <link>https://www.rudderstack.com/blog/data-integration-architecture</link>
      <guid>https://www.rudderstack.com/blog/data-integration-architecture</guid>
      <pubDate>Wed, 21 May 2025 12:42:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Real-time data integration: Benefits and use cases explained]]></title>
      <description><![CDATA[Learn how real-time data integration boosts decision-making, data quality, and speed.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-data-integration</link>
      <guid>https://www.rudderstack.com/blog/real-time-data-integration</guid>
      <pubDate>Tue, 20 May 2025 15:04:01 GMT</pubDate>
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    <item>
      <title><![CDATA[Data management framework: Components and best practices]]></title>
      <description><![CDATA[Discover how a data management framework helps you scale, govern, and activate trusted data.]]></description>
      <link>https://www.rudderstack.com/blog/data-management-framework</link>
      <guid>https://www.rudderstack.com/blog/data-management-framework</guid>
      <pubDate>Mon, 19 May 2025 17:08:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Managing concerns about event volume]]></title>
      <description><![CDATA[Learn how RudderStack can help you manage event volume with a straightforward, event-based pricing model. ]]></description>
      <link>https://www.rudderstack.com/blog/managing-event-volume</link>
      <guid>https://www.rudderstack.com/blog/managing-event-volume</guid>
      <pubDate>Thu, 15 May 2025 17:37:34 GMT</pubDate>
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    <item>
      <title><![CDATA[Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)]]></title>
      <description><![CDATA[In this post, we’ll review three options for how to implement RudderStack with Google Tag Manager.]]></description>
      <link>https://www.rudderstack.com/blog/data-collection-crossroads</link>
      <guid>https://www.rudderstack.com/blog/data-collection-crossroads</guid>
      <pubDate>Wed, 14 May 2025 14:04:36 GMT</pubDate>
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    <item>
      <title><![CDATA[Real-time reality check: Why milliseconds matter in customer data infrastructure]]></title>
      <description><![CDATA[Learn how real-time data and RudderStack can unlock the full potential of customer data.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-reality-check</link>
      <guid>https://www.rudderstack.com/blog/real-time-reality-check</guid>
      <pubDate>Tue, 13 May 2025 15:41:35 GMT</pubDate>
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    <item>
      <title><![CDATA[Data security compliance: A guide for modern data teams]]></title>
      <description><![CDATA[Learn data security compliance requirements and best practices to protect information across systems.]]></description>
      <link>https://www.rudderstack.com/blog/data-security-compliance</link>
      <guid>https://www.rudderstack.com/blog/data-security-compliance</guid>
      <pubDate>Wed, 07 May 2025 14:31:20 GMT</pubDate>
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    <item>
      <title><![CDATA[Data flow diagram: Components, purpose, and how to create]]></title>
      <description><![CDATA[A data flow diagram outlines system flow. Discover its key components and how to create one.]]></description>
      <link>https://www.rudderstack.com/blog/data-flow-diagram</link>
      <guid>https://www.rudderstack.com/blog/data-flow-diagram</guid>
      <pubDate>Mon, 05 May 2025 17:45:53 GMT</pubDate>
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    <item>
      <title><![CDATA[Data standardization: Why and how to standardize data]]></title>
      <description><![CDATA[Fix fragmented pipelines with data standardization. Learn why, when, and how to standardize data.

]]></description>
      <link>https://www.rudderstack.com/blog/data-standardization</link>
      <guid>https://www.rudderstack.com/blog/data-standardization</guid>
      <pubDate>Fri, 02 May 2025 14:23:39 GMT</pubDate>
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    <item>
      <title><![CDATA[Data silos: Risks, causes, and how to break them down]]></title>
      <description><![CDATA[Learn why data silos occur, the risks they pose, and how to identify and break them down.]]></description>
      <link>https://www.rudderstack.com/blog/data-silos</link>
      <guid>https://www.rudderstack.com/blog/data-silos</guid>
      <pubDate>Wed, 30 Apr 2025 15:58:40 GMT</pubDate>
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    <item>
      <title><![CDATA[How Masterworks built a donor intelligence engine with RudderStack]]></title>
      <description><![CDATA[Understanding donor behavior is critical to effective nonprofit fundraising. Learn how Masterworks achieved this with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/how-masterworks-built-a-donor-intelligence-engine-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-masterworks-built-a-donor-intelligence-engine-with-rudderstack</guid>
      <pubDate>Tue, 29 Apr 2025 15:10:12 GMT</pubDate>
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    <item>
      <title><![CDATA[How RudderStack simplifies onboarding and elevates customer support]]></title>
      <description><![CDATA[RudderStack provides an onboarding experience designed to set your team up for success from the start, and the support continues as you embark on your journey. ]]></description>
      <link>https://www.rudderstack.com/blog/how-rudderstack-simplifies-onboarding-and-elevates-customer-support</link>
      <guid>https://www.rudderstack.com/blog/how-rudderstack-simplifies-onboarding-and-elevates-customer-support</guid>
      <pubDate>Tue, 22 Apr 2025 20:08:07 GMT</pubDate>
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    <item>
      <title><![CDATA[Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure]]></title>
      <description><![CDATA[Learn how to eliminate data bottlenecks with a solid customer data infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/breaking-down-data-bottlenecks-with-proper-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/breaking-down-data-bottlenecks-with-proper-customer-data-infrastructure</guid>
      <pubDate>Thu, 17 Apr 2025 14:40:36 GMT</pubDate>
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    <item>
      <title><![CDATA[How Sharesies built a scalable data stack for next-generation wealth engagement]]></title>
      <description><![CDATA[Learn how Sharesies overcame significant challenges managing their customer data and how RudderStack became the core of its modern data stack.]]></description>
      <link>https://www.rudderstack.com/blog/how-sharesies-built-a-scalable-data-stack-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-sharesies-built-a-scalable-data-stack-with-rudderstack</guid>
      <pubDate>Tue, 15 Apr 2025 15:43:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Building an AI-ready data foundation: Why customer intelligence will define tomorrow’s SaaS leaders]]></title>
      <description><![CDATA[Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. ]]></description>
      <link>https://www.rudderstack.com/blog/building-ai-ready-data-foundation</link>
      <guid>https://www.rudderstack.com/blog/building-ai-ready-data-foundation</guid>
      <pubDate>Wed, 09 Apr 2025 15:05:29 GMT</pubDate>
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    <item>
      <title><![CDATA[How Zoopla transformed real estate experiences with data-driven personalization]]></title>
      <description><![CDATA[Learn how Zoopla transformed real estate experiences in the UK with data-driven personalization and RudderStack's customer data infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/how-zoopla-transformed-real-estate-experiences-with-data-driven-personalization</link>
      <guid>https://www.rudderstack.com/blog/how-zoopla-transformed-real-estate-experiences-with-data-driven-personalization</guid>
      <pubDate>Thu, 03 Apr 2025 19:35:53 GMT</pubDate>
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    <item>
      <title><![CDATA[Real-time vs. warehouse-gated: Finding the right balance for your customer data infrastructure]]></title>
      <description><![CDATA[Learn how to strike the right balance between real-time and warehouse-gated customer data architecture.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-vs-warehouse-gated-finding-the-right-balance</link>
      <guid>https://www.rudderstack.com/blog/real-time-vs-warehouse-gated-finding-the-right-balance</guid>
      <pubDate>Wed, 02 Apr 2025 16:51:29 GMT</pubDate>
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    <item>
      <title><![CDATA[How the CFL increased fan conversions 9x with RudderStack's customer data infrastructure]]></title>
      <description><![CDATA[Discover how the Canadian Football League transformed their fan engagement strategy by unifying ticketing, e-commerce, and fan data with RudderStack]]></description>
      <link>https://www.rudderstack.com/blog/how-the-cfl-increased-conversions-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-the-cfl-increased-conversions-with-rudderstack</guid>
      <pubDate>Thu, 27 Mar 2025 14:48:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Data maturity: A deep dive into the Starter Stage]]></title>
      <description><![CDATA[Learn about the importance of building a strong data foundation in the Starter Stage of the data maturity journey.]]></description>
      <link>https://www.rudderstack.com/blog/data-maturity-starter-stage-deep-dive</link>
      <guid>https://www.rudderstack.com/blog/data-maturity-starter-stage-deep-dive</guid>
      <pubDate>Tue, 25 Mar 2025 15:16:35 GMT</pubDate>
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    <item>
      <title><![CDATA[Understanding data maturity: A practical guide for modern data teams]]></title>
      <description><![CDATA[The journey to data maturity is about taking the right steps at the right time to unlock value from the data you have. Learn how RudderStack can help.]]></description>
      <link>https://www.rudderstack.com/blog/understanding-data-maturity-a-practical-guide</link>
      <guid>https://www.rudderstack.com/blog/understanding-data-maturity-a-practical-guide</guid>
      <pubDate>Thu, 20 Mar 2025 17:39:13 GMT</pubDate>
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    <item>
      <title><![CDATA[Modern data governance: Building trust and value through your data infrastructure]]></title>
      <description><![CDATA[Learn how modern companies are rethinking data governance to create competitive advantages while maintaining customer trust.]]></description>
      <link>https://www.rudderstack.com/blog/modern-data-governance</link>
      <guid>https://www.rudderstack.com/blog/modern-data-governance</guid>
      <pubDate>Tue, 18 Mar 2025 17:30:04 GMT</pubDate>
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    <item>
      <title><![CDATA[Understanding event data: The foundation of your customer journey]]></title>
      <description><![CDATA[Understanding your customers isn't just about knowing who they are—it's about understanding what they do. Clean, accurate event data is fundamental for this. ]]></description>
      <link>https://www.rudderstack.com/blog/understanding-event-data-the-foundation-of-your-customer-journey</link>
      <guid>https://www.rudderstack.com/blog/understanding-event-data-the-foundation-of-your-customer-journey</guid>
      <pubDate>Thu, 13 Mar 2025 17:01:09 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Transformations: Unlocking advanced data engineering use cases]]></title>
      <description><![CDATA[Learn about the power of real-time event transformations and how RudderStack can unlock advanced engineering use cases.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-transformations-unlocking-advanced-data-engineering-use-cases</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-transformations-unlocking-advanced-data-engineering-use-cases</guid>
      <pubDate>Tue, 11 Mar 2025 12:11:13 GMT</pubDate>
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    <item>
      <title><![CDATA[Understanding event data: The foundation of your customer journey]]></title>
      <description><![CDATA[Learn why clean, accurate event data is the foundation of understanding the full customer journey]]></description>
      <link>https://www.rudderstack.com/blog/understanding-event-data-foundation-of-your-customer-journey</link>
      <guid>https://www.rudderstack.com/blog/understanding-event-data-foundation-of-your-customer-journey</guid>
      <pubDate>Thu, 06 Mar 2025 18:58:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Data governance for healthcare: How regulated companies like Accurx build trust at scale]]></title>
      <description><![CDATA[Learn how Accurx was able to manage over 40 million monthly events while maintaining compliance using RudderStack's secure customer data infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/data-governance-for-healthcare-how-regulated-industries-build-trust-at-scale</link>
      <guid>https://www.rudderstack.com/blog/data-governance-for-healthcare-how-regulated-industries-build-trust-at-scale</guid>
      <pubDate>Thu, 06 Mar 2025 18:17:30 GMT</pubDate>
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    <item>
      <title><![CDATA[Data without compromise: The RudderStack story]]></title>
      <description><![CDATA[Learn how RudderStack was founded to solve the problem of collecting customer data while maintaining quality and compliance, and how the company has evolved.]]></description>
      <link>https://www.rudderstack.com/blog/data-without-compromise-the-rudderstack-story</link>
      <guid>https://www.rudderstack.com/blog/data-without-compromise-the-rudderstack-story</guid>
      <pubDate>Thu, 06 Mar 2025 15:32:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Understanding customer intent: A guide to event tracking]]></title>
      <description><![CDATA[Learn how to decode customer intent with event tracking. Discover industry applications, overcome common challenges, and build solutions with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/understanding-customer-intent-a-guide-to-event-tracking</link>
      <guid>https://www.rudderstack.com/blog/understanding-customer-intent-a-guide-to-event-tracking</guid>
      <pubDate>Wed, 19 Feb 2025 19:10:37 GMT</pubDate>
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    <item>
      <title><![CDATA[What Is Data Movement? Definition and methods]]></title>
      <description><![CDATA[Data movement is essential for synchronizing and managing data for business intelligence and decision-making. Unlock your data's value today.]]></description>
      <link>https://www.rudderstack.com/blog/data-movement</link>
      <guid>https://www.rudderstack.com/blog/data-movement</guid>
      <pubDate>Tue, 26 Nov 2024 08:33:45 GMT</pubDate>
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    <item>
      <title><![CDATA[Event streaming: What it is, how it works, and why you should use it]]></title>
      <description><![CDATA[Event streaming involves collecting and analyzing data in real time, increasing efficiency and agility. Learn how RudderStack makes event streaming easy here.]]></description>
      <link>https://www.rudderstack.com/blog/event-streaming</link>
      <guid>https://www.rudderstack.com/blog/event-streaming</guid>
      <pubDate>Thu, 10 Oct 2024 12:14:31 GMT</pubDate>
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    <item>
      <title><![CDATA[What is clickstream data? Definition, examples, and benefits]]></title>
      <description><![CDATA[Learn more about clickstream data here. We define what it is, explore its benefits, and reveal how RudderStack can streamline your clickstream data pipeline.]]></description>
      <link>https://www.rudderstack.com/blog/clickstream-data</link>
      <guid>https://www.rudderstack.com/blog/clickstream-data</guid>
      <pubDate>Thu, 10 Oct 2024 11:58:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences]]></title>
      <description><![CDATA[Launch high-ROI personalization projects that drive engagement and conversions without complex engineering.]]></description>
      <link>https://www.rudderstack.com/blog/effortlessly-deliver-dynamic-web-and-product-experiences</link>
      <guid>https://www.rudderstack.com/blog/effortlessly-deliver-dynamic-web-and-product-experiences</guid>
      <pubDate>Fri, 20 Sep 2024 07:51:36 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity]]></title>
      <description><![CDATA[Run RudderStack Data Apps on top of your Customer 360, and you can ship high-ROI data projects in days, not months.]]></description>
      <link>https://www.rudderstack.com/blog/deliver-actionable-customer-360-fueled-predictive-analytics</link>
      <guid>https://www.rudderstack.com/blog/deliver-actionable-customer-360-fueled-predictive-analytics</guid>
      <pubDate>Tue, 17 Sep 2024 09:38:39 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster]]></title>
      <description><![CDATA[Run RudderStack Data Apps on top of your Customer 360, and you can ship high-ROI data projects in days, not months.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-rudderstack-data-apps-powered-by-snowflake</link>
      <guid>https://www.rudderstack.com/blog/announcing-rudderstack-data-apps-powered-by-snowflake</guid>
      <pubDate>Tue, 17 Sep 2024 08:55:29 GMT</pubDate>
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    <item>
      <title><![CDATA[Beyond audience creation: Customer 360 data activation transforms results for every team]]></title>
      <description><![CDATA[Data activation is bigger than any one use case. With a customer 360 in your warehouse, you can transform data activation efforts across your business.  





]]></description>
      <link>https://www.rudderstack.com/blog/beyond-audience-creation-customer-360-data-activation-transforms-results-for-every-team</link>
      <guid>https://www.rudderstack.com/blog/beyond-audience-creation-customer-360-data-activation-transforms-results-for-every-team</guid>
      <pubDate>Thu, 12 Sep 2024 09:01:09 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution]]></title>
      <description><![CDATA[Attribution analytics are complex. Solve the problem at the root and rapidly deliver accurate paid marketing attribution with RudderStack. ]]></description>
      <link>https://www.rudderstack.com/blog/deliver-paid-marketing-attribution-data-fast</link>
      <guid>https://www.rudderstack.com/blog/deliver-paid-marketing-attribution-data-fast</guid>
      <pubDate>Wed, 11 Sep 2024 16:53:39 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a data pipeline? Best practices and use cases]]></title>
      <description><![CDATA[Learn what a data pipeline is, its use cases, and design best practices.]]></description>
      <link>https://www.rudderstack.com/blog/data-pipeline</link>
      <guid>https://www.rudderstack.com/blog/data-pipeline</guid>
      <pubDate>Wed, 21 Aug 2024 11:49:51 GMT</pubDate>
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    <item>
      <title><![CDATA[CDPs (customer data platforms) vs CRMs (customer relationship management platforms)]]></title>
      <description><![CDATA[CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.]]></description>
      <link>https://www.rudderstack.com/blog/customer-data-platform-vs-crm</link>
      <guid>https://www.rudderstack.com/blog/customer-data-platform-vs-crm</guid>
      <pubDate>Wed, 21 Aug 2024 11:49:34 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Understanding B2B customer data platforms: How they solve the B2B challenges of today]]></title>
      <description><![CDATA[The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.

]]></description>
      <link>https://www.rudderstack.com/blog/b2b-customer-data-platform</link>
      <guid>https://www.rudderstack.com/blog/b2b-customer-data-platform</guid>
      <pubDate>Wed, 21 Aug 2024 06:19:42 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[How we built RudderStack’s real-time personalization engine]]></title>
      <description><![CDATA[Discover how we built a real-time personalization engine






]]></description>
      <link>https://www.rudderstack.com/blog/how-we-built-rudderstacks-real-time-personalization-engine</link>
      <guid>https://www.rudderstack.com/blog/how-we-built-rudderstacks-real-time-personalization-engine</guid>
      <pubDate>Thu, 11 Jul 2024 10:01:20 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena]]></title>
      <description><![CDATA[Discover how RudderStack reduced Customer Success response times by 50% using LLMs integrated with kapa.ai and Thena





]]></description>
      <link>https://www.rudderstack.com/blog/llm-use-case-reducing-customer-success-response-times</link>
      <guid>https://www.rudderstack.com/blog/llm-use-case-reducing-customer-success-response-times</guid>
      <pubDate>Thu, 13 Jun 2024 15:53:20 GMT</pubDate>
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    <item>
      <title><![CDATA[Build your Customer 360 on Databricks with RudderStack Profiles]]></title>
      <description><![CDATA[RudderStack Profiles enables data teams to power their businesses with complete customer profiles and now supports the Databricks Data Intelligence Platform.]]></description>
      <link>https://www.rudderstack.com/blog/customer-360-on-databricks-data-intelligence-platform-with-rudderstack-profiles</link>
      <guid>https://www.rudderstack.com/blog/customer-360-on-databricks-data-intelligence-platform-with-rudderstack-profiles</guid>
      <pubDate>Tue, 11 Jun 2024 15:20:27 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[How to use LLMs for customer data: Two prototypes]]></title>
      <description><![CDATA[2 examples of how we’re experimenting with practical customer data use cases for LLMs: Making customer success more efficient and unlocking 1:1 personalization.]]></description>
      <link>https://www.rudderstack.com/blog/two-prototypes-using-llms-with-customer-data</link>
      <guid>https://www.rudderstack.com/blog/two-prototypes-using-llms-with-customer-data</guid>
      <pubDate>Thu, 23 May 2024 17:47:44 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling]]></title>
      <description><![CDATA[You can build a customer 360 using SQL + dbt, but you’ll face significant challenges. Here are the benefits of declarative data modeling for customer 360.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-profiles-vs-sql-for-customer-360-benefits-of-declarative-data-modeling</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-profiles-vs-sql-for-customer-360-benefits-of-declarative-data-modeling</guid>
      <pubDate>Thu, 09 May 2024 16:14:28 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access]]></title>
      <description><![CDATA[With RudderStack Profiles Cohorts and Activations you can bring business teams closer to the data than ever before without comprising control.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-cohorts-and-activations-give-unprecedented-customer-360-access</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-cohorts-and-activations-give-unprecedented-customer-360-access</guid>
      <pubDate>Tue, 07 May 2024 16:12:48 GMT</pubDate>
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    <item>
      <title><![CDATA[Unresolved identities: The silent data project killer]]></title>
      <description><![CDATA[You can’t afford not to solve identity resolution – because when you do the value of every customer data initiative goes up, and the complexity goes down.]]></description>
      <link>https://www.rudderstack.com/blog/unresolved-identities-the-silent-data-project-killer</link>
      <guid>https://www.rudderstack.com/blog/unresolved-identities-the-silent-data-project-killer</guid>
      <pubDate>Tue, 07 May 2024 15:47:05 GMT</pubDate>
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    <item>
      <title><![CDATA[Why Shopify will increasingly require data engineering expertise]]></title>
      <description><![CDATA[Learn why your Shopify success demands data engineering expertise and how to start doing more with your Shopify data. ]]></description>
      <link>https://www.rudderstack.com/blog/shopify-will-increasingly-require-data-engineering-expertise</link>
      <guid>https://www.rudderstack.com/blog/shopify-will-increasingly-require-data-engineering-expertise</guid>
      <pubDate>Thu, 18 Apr 2024 14:47:58 GMT</pubDate>
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    <item>
      <title><![CDATA[A groundbreaking approach to creating and delivering complete customer profiles]]></title>
      <description><![CDATA[RudderStack Profiles enables every data team to power their business with reliable, complete customer profiles. In this blog, we show you how. ]]></description>
      <link>https://www.rudderstack.com/blog/a-groundbreaking-approach-to-creating-and-delivering-complete-customer-profiles</link>
      <guid>https://www.rudderstack.com/blog/a-groundbreaking-approach-to-creating-and-delivering-complete-customer-profiles</guid>
      <pubDate>Wed, 17 Apr 2024 20:19:49 GMT</pubDate>
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    <item>
      <title><![CDATA[Addressing Segment's limitations: From data storage to data strategy]]></title>
      <description><![CDATA[RudderStack isn't just an alternative to Segment, but a different approach for businesses who want to turn their customer data into a competitive advantage.]]></description>
      <link>https://www.rudderstack.com/blog/addressing-segments-limitations</link>
      <guid>https://www.rudderstack.com/blog/addressing-segments-limitations</guid>
      <pubDate>Mon, 15 Apr 2024 18:29:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Append and table skipping for warehouse FinOps]]></title>
      <description><![CDATA[Turn customer data into competitive advantage while optimizing warehouse spend. Reduce compute costs by ingesting via append and skip compute-intensive tables.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-append-insert-and-table-skipping</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-append-insert-and-table-skipping</guid>
      <pubDate>Fri, 05 Apr 2024 16:40:26 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[How we crafted a domain-specific language for JSON transformation at RudderStack]]></title>
      <description><![CDATA[A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.]]></description>
      <link>https://www.rudderstack.com/blog/how-we-crafted-a-domain-specific-language-dsl-for-json-transformation-at-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-we-crafted-a-domain-specific-language-dsl-for-json-transformation-at-rudderstack</guid>
      <pubDate>Thu, 28 Mar 2024 17:26:17 GMT</pubDate>
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    <item>
      <title><![CDATA[Building the Data Foundation for AI]]></title>
      <description><![CDATA[Building the data foundation for AI starts with data quality, completeness and accessibility. Learn how you can achieve AI-readiness with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/building-the-data-foundation-for-ai</link>
      <guid>https://www.rudderstack.com/blog/building-the-data-foundation-for-ai</guid>
      <pubDate>Fri, 22 Mar 2024 22:24:20 GMT</pubDate>
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    <item>
      <title><![CDATA[First party cookies: A good evolution ]]></title>
      <description><![CDATA[Google's depreciating support for third-party cookies is here. While the loss of third-party cookies brings new challenge,s it also brings new opportunity.]]></description>
      <link>https://www.rudderstack.com/blog/first-party-cookies-a-good-evolution</link>
      <guid>https://www.rudderstack.com/blog/first-party-cookies-a-good-evolution</guid>
      <pubDate>Thu, 21 Mar 2024 18:59:23 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Source-level geolocation enrichment]]></title>
      <description><![CDATA[Now you can enrich your payloads with geolocation data using a simple toggle. Enable at the source to send geolocation data to all compatible destinations.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-source-level-geolocation-enrichment</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-source-level-geolocation-enrichment</guid>
      <pubDate>Tue, 19 Mar 2024 23:56:24 GMT</pubDate>
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    <item>
      <title><![CDATA[Why data teams choose RudderStack over Segment]]></title>
      <description><![CDATA[Why Data Teams Choose RudderStack Over Segment]]></description>
      <link>https://www.rudderstack.com/blog/why-data-teams-choose-rudderstack-over-segment</link>
      <guid>https://www.rudderstack.com/blog/why-data-teams-choose-rudderstack-over-segment</guid>
      <pubDate>Fri, 08 Mar 2024 01:01:05 GMT</pubDate>
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    <item>
      <title><![CDATA[Bridge the client-side/server-side gap with RudderStack hybrid mode ]]></title>
      <description><![CDATA[With RudderStack hybrid mode you can build towards a first-party future with server-side tracking while taking advantage of client-side tracking when necessary]]></description>
      <link>https://www.rudderstack.com/blog/bridge-the-client-side-server-side-gap-with-rudderstack-hybrid-mode</link>
      <guid>https://www.rudderstack.com/blog/bridge-the-client-side-server-side-gap-with-rudderstack-hybrid-mode</guid>
      <pubDate>Wed, 06 Mar 2024 17:49:10 GMT</pubDate>
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    <item>
      <title><![CDATA[Amazon Redshift pricing: What to expect and how it compares]]></title>
      <description><![CDATA[In this article we break down Amazon Redshift pricing and how it works for your business ]]></description>
      <link>https://www.rudderstack.com/blog/amazon-redshift-pricing</link>
      <guid>https://www.rudderstack.com/blog/amazon-redshift-pricing</guid>
      <pubDate>Tue, 27 Feb 2024 17:13:35 GMT</pubDate>
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    <item>
      <title><![CDATA[Why data teams must separate support work from development work ]]></title>
      <description><![CDATA[How to replace a one-size fits all approach to data work, with separate functions for data support and data development work.  ]]></description>
      <link>https://www.rudderstack.com/blog/why-data-teams-must-separate-support-work-from-development-work</link>
      <guid>https://www.rudderstack.com/blog/why-data-teams-must-separate-support-work-from-development-work</guid>
      <pubDate>Tue, 27 Feb 2024 16:49:51 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Feature builder]]></title>
      <description><![CDATA[RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-feature-builder</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-feature-builder</guid>
      <pubDate>Wed, 21 Feb 2024 14:30:44 GMT</pubDate>
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    <item>
      <title><![CDATA[The Ultimate Guide to Snowflake Pricing: Everything You Need to Know]]></title>
      <description><![CDATA[The most in-depth guide to Snowflake pricing - take a look in this technical deep dive. ]]></description>
      <link>https://www.rudderstack.com/blog/snowflake-pricing</link>
      <guid>https://www.rudderstack.com/blog/snowflake-pricing</guid>
      <pubDate>Fri, 09 Feb 2024 22:10:07 GMT</pubDate>
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    <item>
      <title><![CDATA[Data Quality Toolkit review]]></title>
      <description><![CDATA[A summary of our Data Quality Toolkit, a set of features to help you guarantee customer data quality from the source. ]]></description>
      <link>https://www.rudderstack.com/blog/data-quality-toolkit-review</link>
      <guid>https://www.rudderstack.com/blog/data-quality-toolkit-review</guid>
      <pubDate>Fri, 02 Feb 2024 15:18:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Transformations for real-time schema fixes]]></title>
      <description><![CDATA[With Transformations, you can fix bad event data in real time without filing a dev ticket.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-transformations-for-real-time-schema-fixes</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-transformations-for-real-time-schema-fixes</guid>
      <pubDate>Thu, 01 Feb 2024 13:57:10 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature Launch: Health Dashboard for data quality monitoring and alerting]]></title>
      <description><![CDATA[Part of our Data Quality Toolkit, the Health Dashboard gives you a global view of event data health and makes it easy to set up effective alerting.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-health-dashboard-for-data-quality-monitoring-and-alerting</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-health-dashboard-for-data-quality-monitoring-and-alerting</guid>
      <pubDate>Wed, 31 Jan 2024 14:12:05 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Tracking Plans for violation management]]></title>
      <description><![CDATA[Our Tracking Plans feature gives you the ability to easily enforce data quality standards on incoming event data.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-tracking-plans-for-violation-management</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-tracking-plans-for-violation-management</guid>
      <pubDate>Tue, 30 Jan 2024 13:38:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Data Catalog for collaborative event definitions ]]></title>
      <description><![CDATA[With our Data Catalog and Event Audit API, you can align every team around the same event definitions and integrate data quality into your existing workflow.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-data-catalog-for-collaborative-event-definitions</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-data-catalog-for-collaborative-event-definitions</guid>
      <pubDate>Fri, 26 Jan 2024 16:33:23 GMT</pubDate>
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    <item>
      <title><![CDATA[Data quality best practices: Bridging the dev data divide]]></title>
      <description><![CDATA[How to bridge the dev / data divide through alignment, collaboration, early enforcement, and transparency.]]></description>
      <link>https://www.rudderstack.com/blog/data-quality-best-practices-bridging-the-dev-data-divide</link>
      <guid>https://www.rudderstack.com/blog/data-quality-best-practices-bridging-the-dev-data-divide</guid>
      <pubDate>Thu, 25 Jan 2024 15:29:57 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing the Data Quality Toolkit: guarantee quality data from the source]]></title>
      <description><![CDATA[Guarantee quality data from the source with collaborative event definitions, violation management, real-time schema fixes, & centralized monitoring & alerting.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-the-data-quality-toolkit-guarantee-quality-data-from-the-source</link>
      <guid>https://www.rudderstack.com/blog/announcing-the-data-quality-toolkit-guarantee-quality-data-from-the-source</guid>
      <pubDate>Wed, 24 Jan 2024 21:58:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Sprig integration]]></title>
      <description><![CDATA[With RudderStack and Sprig you can seamlessly deliver hyper-targeted in-product surveys so you can understand your user experience on every level. ]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-sprig-integration</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-sprig-integration</guid>
      <pubDate>Mon, 22 Jan 2024 21:24:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing RudderStack Predictions: Automate churn and conversion scores in your warehouse]]></title>
      <description><![CDATA[You can now quickly train and automatically deploy ML models for churn and conversion scores without complex, expensive MLOps infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-rudderstack-predictions-automate-churn-and-conversion-scores-in-your-warehouse</link>
      <guid>https://www.rudderstack.com/blog/announcing-rudderstack-predictions-automate-churn-and-conversion-scores-in-your-warehouse</guid>
      <pubDate>Wed, 17 Jan 2024 22:36:01 GMT</pubDate>
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    <item>
      <title><![CDATA[How analytics engineers can unlock practical ML to drive business value]]></title>
      <description><![CDATA[Analytics engineers are well equipped to ship a certain type of ML work. In this post, we detail which type and provide a roadmap for getting started.]]></description>
      <link>https://www.rudderstack.com/blog/how-analytics-engineers-can-unlock-practical-ml-to-drive-business-value</link>
      <guid>https://www.rudderstack.com/blog/how-analytics-engineers-can-unlock-practical-ml-to-drive-business-value</guid>
      <pubDate>Thu, 11 Jan 2024 16:58:15 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Device mode Transformations]]></title>
      <description><![CDATA[Now you can transform your event data in flight for both cloud mode and device mode destinations in RudderStack. ]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-device-mode-transformations</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-device-mode-transformations</guid>
      <pubDate>Tue, 09 Jan 2024 22:35:18 GMT</pubDate>
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    <item>
      <title><![CDATA[Automated Data Testing In The Warehouse]]></title>
      <description><![CDATA[Why you need automated data testing and how to do it in the warehouse. ]]></description>
      <link>https://www.rudderstack.com/blog/automated-data-testing-in-the-warehouse</link>
      <guid>https://www.rudderstack.com/blog/automated-data-testing-in-the-warehouse</guid>
      <pubDate>Wed, 03 Jan 2024 00:41:49 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Identity graphs]]></title>
      <description><![CDATA[RudderStack Profiles enables teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-identity-graphs</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-identity-graphs</guid>
      <pubDate>Tue, 02 Jan 2024 13:41:57 GMT</pubDate>
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    <item>
      <title><![CDATA[What is Salesforce CDP?]]></title>
      <description><![CDATA[What is Salesforce CDP? In this article, we'll explore the details of Salesforce Data Cloud, previously known as Salesforce CDP (Customer Data Platform)]]></description>
      <link>https://www.rudderstack.com/blog/what-is-salesforce-cdp</link>
      <guid>https://www.rudderstack.com/blog/what-is-salesforce-cdp</guid>
      <pubDate>Fri, 29 Dec 2023 19:08:53 GMT</pubDate>
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    <item>
      <title><![CDATA[Data warehousing is not a strategy: How to maximize ROI from your warehouse investment]]></title>
      <description><![CDATA[How to go from fulfilling the requirement of having a data warehouse to utilizing data from your warehouse to create maximum business value.]]></description>
      <link>https://www.rudderstack.com/blog/data-warehousing-is-not-a-strategy</link>
      <guid>https://www.rudderstack.com/blog/data-warehousing-is-not-a-strategy</guid>
      <pubDate>Fri, 29 Dec 2023 17:01:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Endless applications for RudderStack Transformations]]></title>
      <description><![CDATA[This article outlines a number of use cases to help you understand all of the different ways you can use transformations to deliver more value with your data. ]]></description>
      <link>https://www.rudderstack.com/blog/endless-applications-for-rudderstack-transformations</link>
      <guid>https://www.rudderstack.com/blog/endless-applications-for-rudderstack-transformations</guid>
      <pubDate>Fri, 22 Dec 2023 21:40:45 GMT</pubDate>
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    <item>
      <title><![CDATA[What is user segmentation? Definition, examples, and benefits  ]]></title>
      <description><![CDATA[Learn everything you need to know about the user segmentation process, including what it is, the different types, and how it can optimize marketing strategies. ]]></description>
      <link>https://www.rudderstack.com/blog/what-are-user-segments</link>
      <guid>https://www.rudderstack.com/blog/what-are-user-segments</guid>
      <pubDate>Mon, 18 Dec 2023 22:00:17 GMT</pubDate>
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    <item>
      <title><![CDATA[What is Apache Airflow? A guide for data engineers]]></title>
      <description><![CDATA[Learn how Apache Airflow powers workflow orchestration for scalable, Python-based data pipelines.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-apache-airflow</link>
      <guid>https://www.rudderstack.com/blog/what-is-apache-airflow</guid>
      <pubDate>Mon, 18 Dec 2023 20:03:45 GMT</pubDate>
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    <item>
      <title><![CDATA[What is Duck DB]]></title>
      <description><![CDATA[What is Duck DB and why is it a useful tool for the data analyst. ]]></description>
      <link>https://www.rudderstack.com/blog/what-is-duck-db</link>
      <guid>https://www.rudderstack.com/blog/what-is-duck-db</guid>
      <pubDate>Fri, 15 Dec 2023 20:38:27 GMT</pubDate>
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    <item>
      <title><![CDATA[Event tracking: Understand and leverage user behavior across all platforms with RudderStack]]></title>
      <description><![CDATA[With event tracking, customer behavioral data becomes a valuable tool. Learn how to leverage customer data to improve engagement with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-event-tracking</link>
      <guid>https://www.rudderstack.com/blog/what-is-event-tracking</guid>
      <pubDate>Fri, 15 Dec 2023 19:50:51 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a customer data platform (CDP)? ]]></title>
      <description><![CDATA[Customer Data Platform (CDP) software collects and unifies data from different streams to create easily-accessible, unified customer profiles. ]]></description>
      <link>https://www.rudderstack.com/blog/what-is-a-customer-data-platform-cdp</link>
      <guid>https://www.rudderstack.com/blog/what-is-a-customer-data-platform-cdp</guid>
      <pubDate>Fri, 15 Dec 2023 13:30:26 GMT</pubDate>
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    <item>
      <title><![CDATA[Exploring data activation: What it is and how to use it]]></title>
      <description><![CDATA[Our comprehensive guide to data activation explains exactly what it is, how to use it, and how it can benefit your business.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-data-activation</link>
      <guid>https://www.rudderstack.com/blog/what-is-data-activation</guid>
      <pubDate>Wed, 13 Dec 2023 14:56:33 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing ten free Reverse ETL connections]]></title>
      <description><![CDATA[Now you can activate up to ten Reverse ETL connections – 5X more than any other tool on the market – in RudderStack for free. ]]></description>
      <link>https://www.rudderstack.com/blog/announcing-ten-free-reverse-etl-connections</link>
      <guid>https://www.rudderstack.com/blog/announcing-ten-free-reverse-etl-connections</guid>
      <pubDate>Mon, 11 Dec 2023 21:08:40 GMT</pubDate>
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    <item>
      <title><![CDATA[Implementing Tag Revalidation Caching using NextJS and Sanity]]></title>
      <description><![CDATA[A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router.]]></description>
      <link>https://www.rudderstack.com/blog/implementing-the-tag-revalidation-caching-strategy-with-nextjs-and-sanity</link>
      <guid>https://www.rudderstack.com/blog/implementing-the-tag-revalidation-caching-strategy-with-nextjs-and-sanity</guid>
      <pubDate>Mon, 11 Dec 2023 16:27:36 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a data dictionary? The main components and benefits, plus examples]]></title>
      <description><![CDATA[A data dictionary compiles the data definitions and attributes used within a database. Discover benefits, components, and examples of data dictionaries here.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-a-data-dictionary</link>
      <guid>https://www.rudderstack.com/blog/what-is-a-data-dictionary</guid>
      <pubDate>Mon, 11 Dec 2023 14:46:03 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Feature launch: Trino Reverse ETL source]]></title>
      <description><![CDATA[Sync data from Trino to business tools with our integration. Warehouse-based diffing makes it the most performant Trino Reverse ETL solution on the market.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-trino-reverse-etl-source</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-trino-reverse-etl-source</guid>
      <pubDate>Thu, 07 Dec 2023 16:44:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: JavaScript SDK v3 delivers better performance and more control]]></title>
      <description><![CDATA[We rebuilt our JavaScript SDK from the ground up to be faster, smaller, and more flexible. ]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-javascript-sdk-v3-delivers-better-performance-and-more-control</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-javascript-sdk-v3-delivers-better-performance-and-more-control</guid>
      <pubDate>Thu, 30 Nov 2023 15:34:11 GMT</pubDate>
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    <item>
      <title><![CDATA[Build your customer 360 in Amazon Redshift with RudderStack Profiles]]></title>
      <description><![CDATA[With RudderStack Profiles and Amazon Redshift, data teams can now build a customer 360 directly in their data warehouse.]]></description>
      <link>https://www.rudderstack.com/blog/customer-360-in-amazon-redshift-with-rudderstack-profiles</link>
      <guid>https://www.rudderstack.com/blog/customer-360-in-amazon-redshift-with-rudderstack-profiles</guid>
      <pubDate>Mon, 27 Nov 2023 16:59:04 GMT</pubDate>
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    <item>
      <title><![CDATA[Zero copy CDP vs. warehouse native CDP architecture]]></title>
      <description><![CDATA[Learn about the key differences between zero copy and warehouse native architectures and the advantages of the warehouse native approach.]]></description>
      <link>https://www.rudderstack.com/blog/zero-copy-cdp-vs-warehouse-native-cdp-architecture</link>
      <guid>https://www.rudderstack.com/blog/zero-copy-cdp-vs-warehouse-native-cdp-architecture</guid>
      <pubDate>Wed, 22 Nov 2023 14:58:44 GMT</pubDate>
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    <item>
      <title><![CDATA[Your AI/ML success starts with data quality ]]></title>
      <description><![CDATA[Lackluster AI/ML results often stem from poor data quality. Here we unpack the problem and offer a way forward. ]]></description>
      <link>https://www.rudderstack.com/blog/your-aiml-success-starts-with-data-quality</link>
      <guid>https://www.rudderstack.com/blog/your-aiml-success-starts-with-data-quality</guid>
      <pubDate>Fri, 17 Nov 2023 21:50:53 GMT</pubDate>
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    <item>
      <title><![CDATA[The complete guide to API integration: From setup to monitoring in 2025 and beyond]]></title>
      <description><![CDATA[A 2025 guide to API integration: REST, GraphQL, gRPC, OAuth 2.1, webhooks, retries, observability, and production checklists.]]></description>
      <link>https://www.rudderstack.com/blog/the-definitive-guide-to-api-integrations</link>
      <guid>https://www.rudderstack.com/blog/the-definitive-guide-to-api-integrations</guid>
      <pubDate>Fri, 17 Nov 2023 20:29:23 GMT</pubDate>
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    <item>
      <title><![CDATA[What is entity resolution? Use cases and best practices]]></title>
      <description><![CDATA[Entity resolution explained: methods, use cases, and best practices for unifying fragmented records.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-entity-resolution</link>
      <guid>https://www.rudderstack.com/blog/what-is-entity-resolution</guid>
      <pubDate>Fri, 17 Nov 2023 20:24:31 GMT</pubDate>
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    <item>
      <title><![CDATA[A Comprehensive Guide to Snowflake Data Types]]></title>
      <description><![CDATA[In this guide, we will explore the different data types supported by Snowflake and understand how they can be effectively used in your data analysis projects.]]></description>
      <link>https://www.rudderstack.com/blog/a-comprehensive-guide-to-snowflake-data-types</link>
      <guid>https://www.rudderstack.com/blog/a-comprehensive-guide-to-snowflake-data-types</guid>
      <pubDate>Fri, 17 Nov 2023 20:19:55 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Custom domains reduce data loss from ad blockers]]></title>
      <description><![CDATA[Custom domains make configuring personalized domains for your event pipelines easy, so you capture more events even when ad blockers are present. ]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-custom-domains</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-custom-domains</guid>
      <pubDate>Tue, 14 Nov 2023 14:02:39 GMT</pubDate>
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    <item>
      <title><![CDATA[How our customer 360 transformed customer success at RudderStack]]></title>
      <description><![CDATA[How we use our own product, RudderStack Profiles, to create a unified customer 360 table that serves as the foundation of our customer success function.]]></description>
      <link>https://www.rudderstack.com/blog/how-our-customer-360-transformed-customer-success-at-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-our-customer-360-transformed-customer-success-at-rudderstack</guid>
      <pubDate>Thu, 09 Nov 2023 21:15:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: LaunchDarkly Segments]]></title>
      <description><![CDATA[With RudderStack LaunchDarkly segments, you can automatically sync segments from your warehouse to LaunchDarkly.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-launchdarkly-segments</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-launchdarkly-segments</guid>
      <pubDate>Tue, 07 Nov 2023 14:44:04 GMT</pubDate>
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    <item>
      <title><![CDATA[Launch RudderStack from Databricks Partner Connect]]></title>
      <description><![CDATA[Set up RudderStack through Databricks Partner Connect to automate the creation of your Databricks destination. ]]></description>
      <link>https://www.rudderstack.com/blog/launch-rudderstack-from-databricks-partner-connect</link>
      <guid>https://www.rudderstack.com/blog/launch-rudderstack-from-databricks-partner-connect</guid>
      <pubDate>Tue, 31 Oct 2023 12:25:37 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack expands Data Governance and AI/ML features]]></title>
      <description><![CDATA[RudderStack expands Data Governance and AI/ML features to enable organizations to unlock value from their customer data with confidence]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-expands-data-governance-and-aiml-features-to-enable-organizations-to-unlock-value-from-their-customer-data-with-confidence</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-expands-data-governance-and-aiml-features-to-enable-organizations-to-unlock-value-from-their-customer-data-with-confidence</guid>
      <pubDate>Thu, 26 Oct 2023 21:28:15 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Fully integrated consent management]]></title>
      <description><![CDATA[Simplify consent management and integration with RudderStack, supporting first-class integrations with tools like OneTrust]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-fully-integrated-consent-management</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-fully-integrated-consent-management</guid>
      <pubDate>Wed, 25 Oct 2023 22:23:45 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing the compliance toolkit: painless customer data compliance in one platform]]></title>
      <description><![CDATA[Our compliance toolkit for customer data simplifies compliance across the data lifecycle so you can implement compliance measures with full confidence, faster. ]]></description>
      <link>https://www.rudderstack.com/blog/announcing-the-compliance-toolkit-painless-customer-data-compliance-in-one-platform</link>
      <guid>https://www.rudderstack.com/blog/announcing-the-compliance-toolkit-painless-customer-data-compliance-in-one-platform</guid>
      <pubDate>Wed, 25 Oct 2023 21:06:04 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Cookieless tracking puts you in control]]></title>
      <description><![CDATA[With cookieless tracking, you control what user information you collect and where you store it so you can adapt to fast-changing regulatory environments.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-cookieless-tracking-puts-you-in-control</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-cookieless-tracking-puts-you-in-control</guid>
      <pubDate>Wed, 25 Oct 2023 15:49:57 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: Use your customer data in real-time with the Materialize integration]]></title>
      <description><![CDATA[The RudderStack User Suppression API simplifies compliance by automating user preference updates across the entire stack.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-use-your-customer-data-in-real-time-with-the-materialize-integration</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-use-your-customer-data-in-real-time-with-the-materialize-integration</guid>
      <pubDate>Thu, 19 Oct 2023 12:52:15 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature launch: stay compliant with the user suppression API]]></title>
      <description><![CDATA[The RudderStack User Suppression API simplifies compliance by automating user preference updates across the entire stack.]]></description>
      <link>https://www.rudderstack.com/blog/feature-launch-stay-compliant-with-the-user-suppression-api</link>
      <guid>https://www.rudderstack.com/blog/feature-launch-stay-compliant-with-the-user-suppression-api</guid>
      <pubDate>Thu, 12 Oct 2023 12:41:36 GMT</pubDate>
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    <item>
      <title><![CDATA[How RudderStack Profiles Accelerates Time to Value for AI/ML Models]]></title>
      <description><![CDATA[In this piece, we explore how RudderStack makes rapid experimentation possible for every data science team.]]></description>
      <link>https://www.rudderstack.com/blog/how-rudderstack-profiles-accelerates-time-to-value-for-aiml-models</link>
      <guid>https://www.rudderstack.com/blog/how-rudderstack-profiles-accelerates-time-to-value-for-aiml-models</guid>
      <pubDate>Tue, 10 Oct 2023 19:09:16 GMT</pubDate>
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    <item>
      <title><![CDATA[Declarative Data Modeling for Customer 360]]></title>
      <description><![CDATA[Modeling for customer 360 involves unique complexities that make a SQL based approach painful. A declarative approach handles these complexities for you. ]]></description>
      <link>https://www.rudderstack.com/blog/declarative-data-modeling-for-customer-360</link>
      <guid>https://www.rudderstack.com/blog/declarative-data-modeling-for-customer-360</guid>
      <pubDate>Thu, 05 Oct 2023 14:09:40 GMT</pubDate>
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    <item>
      <title><![CDATA[Early access feature launch: Predictions]]></title>
      <description><![CDATA[RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure.]]></description>
      <link>https://www.rudderstack.com/blog/early-access-feature-launch-rudderstack-predictions</link>
      <guid>https://www.rudderstack.com/blog/early-access-feature-launch-rudderstack-predictions</guid>
      <pubDate>Tue, 03 Oct 2023 14:03:13 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature Launch: Databricks Reverse ETL source]]></title>
      <description><![CDATA[Send data from your Databricks lakehouse to your entire stack with RudderStack’s Databricks reverse ETL source.   ]]></description>
      <link>https://www.rudderstack.com/blog/announcing-databricks-as-a-reverse-etl-source-in-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/announcing-databricks-as-a-reverse-etl-source-in-rudderstack</guid>
      <pubDate>Wed, 27 Sep 2023 21:12:07 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature Launch: Real-time Activation API]]></title>
      <description><![CDATA[RudderStack's Activation API enables dev and product teams to access customer 360 profiles in real-time, in any platform.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-rudderstacks-activation-api</link>
      <guid>https://www.rudderstack.com/blog/announcing-rudderstacks-activation-api</guid>
      <pubDate>Mon, 25 Sep 2023 19:18:10 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature Launch: Real-time Braze Dedupe]]></title>
      <description><![CDATA[With Braze Deduplication, you can automatically prevent sending duplicate data to Braze to avoid overages.  ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-introduces-real-time-data-deduplication-for-braze</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-introduces-real-time-data-deduplication-for-braze</guid>
      <pubDate>Thu, 21 Sep 2023 14:26:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Customer 360 Use Cases]]></title>
      <description><![CDATA[How Customer 360 is applied across various industries and how every business team can utilize a customer 360 to drive better business outcomes. ]]></description>
      <link>https://www.rudderstack.com/blog/customer-360-use-cases</link>
      <guid>https://www.rudderstack.com/blog/customer-360-use-cases</guid>
      <pubDate>Tue, 19 Sep 2023 14:58:45 GMT</pubDate>
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    <item>
      <title><![CDATA[Feature Launch: Kafka Source Integration]]></title>
      <description><![CDATA[With RudderStack’s Kafka Source, you can combine the power of Kafka with RudderStack’s CDP to easily extract business value from your Kafka data.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-the-rudderstack-kafka-source-integration</link>
      <guid>https://www.rudderstack.com/blog/announcing-the-rudderstack-kafka-source-integration</guid>
      <pubDate>Wed, 13 Sep 2023 18:47:24 GMT</pubDate>
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    <item>
      <title><![CDATA[How To Create A Customer 360]]></title>
      <description><![CDATA[An overview of the process of creating a customer 360 and how RudderStack simplifies technical challenges at each step.]]></description>
      <link>https://www.rudderstack.com/blog/how-to-create-a-customer-360</link>
      <guid>https://www.rudderstack.com/blog/how-to-create-a-customer-360</guid>
      <pubDate>Tue, 15 Aug 2023 19:47:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Real-Time Event Streaming: RudderStack vs. Apache Kafka]]></title>
      <description><![CDATA[A breakdown of event streaming approaches comparing RudderStack to Apache Kafka, detailing when to use each tool and when to use both.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-event-streaming-rudderstack-vs-apache-kafka</link>
      <guid>https://www.rudderstack.com/blog/real-time-event-streaming-rudderstack-vs-apache-kafka</guid>
      <pubDate>Fri, 28 Jul 2023 20:30:19 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse]]></title>
      <description><![CDATA[Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.]]></description>
      <link>https://www.rudderstack.com/blog/introducing-rudderstack-profiles</link>
      <guid>https://www.rudderstack.com/blog/introducing-rudderstack-profiles</guid>
      <pubDate>Mon, 26 Jun 2023 19:34:17 GMT</pubDate>
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    <item>
      <title><![CDATA[The Data Activation Lifecycle]]></title>
      <description><![CDATA[The data activation lifecycle is a continuous, 3-stage cycle that enables you to progressively harness the power of your data to enhance business outcomes.]]></description>
      <link>https://www.rudderstack.com/blog/the-data-activation-lifecycle</link>
      <guid>https://www.rudderstack.com/blog/the-data-activation-lifecycle</guid>
      <pubDate>Thu, 22 Jun 2023 14:20:04 GMT</pubDate>
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    <item>
      <title><![CDATA[The Profiles Handbook: Models in Profiles]]></title>
      <description><![CDATA[An overview of the building blocks of a RudderStack Profiles project – models. Learn the different types of models and how they fit into the Profiles ecosystem.]]></description>
      <link>https://www.rudderstack.com/blog/the-profiles-handbook-models-in-profiles</link>
      <guid>https://www.rudderstack.com/blog/the-profiles-handbook-models-in-profiles</guid>
      <pubDate>Tue, 13 Jun 2023 18:19:40 GMT</pubDate>
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    <item>
      <title><![CDATA[The Evolution of the Customer Data Platform]]></title>
      <description><![CDATA[A look at today’s prevailing customer data platform approaches and its next evolution – The Warehouse Native Customer Data Platform.]]></description>
      <link>https://www.rudderstack.com/blog/evolution-customer-data-platform</link>
      <guid>https://www.rudderstack.com/blog/evolution-customer-data-platform</guid>
      <pubDate>Wed, 31 May 2023 21:04:36 GMT</pubDate>
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    <item>
      <title><![CDATA[The Profiles Handbook: Profiles Overview]]></title>
      <description><![CDATA[Get an overview of RudderStack profiles, a product designed to make building a complete customer view accessible for every data team.]]></description>
      <link>https://www.rudderstack.com/blog/the-profiles-handbook-profiles-overview</link>
      <guid>https://www.rudderstack.com/blog/the-profiles-handbook-profiles-overview</guid>
      <pubDate>Tue, 23 May 2023 15:42:11 GMT</pubDate>
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    <item>
      <title><![CDATA[Replacing GA4 with RudderStack, dbt, Snowflake, and Hex]]></title>
      <description><![CDATA[Find out why companies are leaving Google Analytics, and learn how to replace it with a warehouse-native analytics architecture.]]></description>
      <link>https://www.rudderstack.com/blog/replacing-ga4-with-rudderstack-dbt-snowflake-and-hex</link>
      <guid>https://www.rudderstack.com/blog/replacing-ga4-with-rudderstack-dbt-snowflake-and-hex</guid>
      <pubDate>Tue, 16 May 2023 14:45:18 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Now Available in AWS Marketplace and Joins AWS ISV Accelerate Program]]></title>
      <description><![CDATA[RudderStack is available in AWS Marketplace, a digital catalog with listings from vendors that make it easy to find and deploy software that runs on AWS. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-now-available-in-aws-marketplace-and-joins-aws-isv-accelerate-program</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-now-available-in-aws-marketplace-and-joins-aws-isv-accelerate-program</guid>
      <pubDate>Tue, 09 May 2023 15:43:47 GMT</pubDate>
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    <item>
      <title><![CDATA[How To Overcome GA4 Server-Side Tracking Challenges]]></title>
      <description><![CDATA[When migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model.]]></description>
      <link>https://www.rudderstack.com/blog/how-to-overcome-ga4-server-side-tracking-challenges</link>
      <guid>https://www.rudderstack.com/blog/how-to-overcome-ga4-server-side-tracking-challenges</guid>
      <pubDate>Tue, 02 May 2023 14:17:26 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a composable CDP? Demystifying the new approach to customer data]]></title>
      <description><![CDATA[Composable CDPs solve legacy system architecture challenges by prioritizing adaptability and customization. Learn more here.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-a-composable-cdp</link>
      <guid>https://www.rudderstack.com/blog/what-is-a-composable-cdp</guid>
      <pubDate>Thu, 27 Apr 2023 15:32:25 GMT</pubDate>
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      <title><![CDATA[How We Optimized RudderStack’s Identity Resolution Algorithm for Performance]]></title>
      <description><![CDATA[To performantly meet new product requirements for point-in-time correctness, RudderStack’s team had to make two major optimizations to an existing algorithm.]]></description>
      <link>https://www.rudderstack.com/blog/how-we-optimized-rudderstacks-identity-resolution-algorithm-for-performance</link>
      <guid>https://www.rudderstack.com/blog/how-we-optimized-rudderstacks-identity-resolution-algorithm-for-performance</guid>
      <pubDate>Wed, 19 Apr 2023 12:18:42 GMT</pubDate>
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    <item>
      <title><![CDATA[Congratulations Transformations Challenge Winners!]]></title>
      <description><![CDATA[Check out the Transformations challenge winners, why we love their submissions, and get a sneak peek of even more Transformations features coming soon]]></description>
      <link>https://www.rudderstack.com/blog/transformations-challenge-winners</link>
      <guid>https://www.rudderstack.com/blog/transformations-challenge-winners</guid>
      <pubDate>Wed, 12 Apr 2023 19:10:07 GMT</pubDate>
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    <item>
      <title><![CDATA[The Warehouse Native Customer Data Platform]]></title>
      <description><![CDATA[Learn how the Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions.]]></description>
      <link>https://www.rudderstack.com/blog/the-warehouse-native-customer-data-platform</link>
      <guid>https://www.rudderstack.com/blog/the-warehouse-native-customer-data-platform</guid>
      <pubDate>Wed, 12 Apr 2023 14:39:10 GMT</pubDate>
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      <title><![CDATA[Unlock complex campaigns with Braze Currents and RudderStack]]></title>
      <description><![CDATA[With the Braze Currents integration, you can stream continuous, near real-time event data to RudderStack and route it across your entire stack.]]></description>
      <link>https://www.rudderstack.com/blog/unlock-complex-campaigns-with-braze-currents-and-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/unlock-complex-campaigns-with-braze-currents-and-rudderstack</guid>
      <pubDate>Wed, 05 Apr 2023 20:31:47 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack QuickStart Packages]]></title>
      <description><![CDATA[QuickStart Packages make it easy to work directly with RudderStack’s partners at a pre-set cost to help you maximize ROI across your data stack. ]]></description>
      <link>https://www.rudderstack.com/blog/introducing-quickstart-packages</link>
      <guid>https://www.rudderstack.com/blog/introducing-quickstart-packages</guid>
      <pubDate>Tue, 21 Mar 2023 21:31:19 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Transformations: Move Faster and Build Data Trust]]></title>
      <description><![CDATA[RudderStack Transformations gives you the power and flexibility to ship projects faster, secure and build trust in data, and quickly adapt to business needs]]></description>
      <link>https://www.rudderstack.com/blog/transformations-move-faster-and-build-data-trust</link>
      <guid>https://www.rudderstack.com/blog/transformations-move-faster-and-build-data-trust</guid>
      <pubDate>Fri, 03 Mar 2023 19:24:11 GMT</pubDate>
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    <item>
      <title><![CDATA[*COMPLETED* Join the Transformations Challenge for a chance to win 🏆]]></title>
      <description><![CDATA[RudderStack is hosting its first ever community challenge for Transformations month!]]></description>
      <link>https://www.rudderstack.com/blog/join-the-transformations-challenge-for-a-chance-to-win</link>
      <guid>https://www.rudderstack.com/blog/join-the-transformations-challenge-for-a-chance-to-win</guid>
      <pubDate>Mon, 27 Feb 2023 20:42:04 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing Reverse ETL Audiences]]></title>
      <description><![CDATA[Reverse ETL Audiences empowers business teams to leverage warehouse data through a no-code audience builder. ]]></description>
      <link>https://www.rudderstack.com/blog/introducing-reverse-etl-audiences</link>
      <guid>https://www.rudderstack.com/blog/introducing-reverse-etl-audiences</guid>
      <pubDate>Thu, 23 Feb 2023 15:30:49 GMT</pubDate>
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    <item>
      <title><![CDATA[Future Proof Web Analytics with Your Data Warehouse]]></title>
      <description><![CDATA[Why are companies leaving Google Analytics? Learn how data and marketing teams are using the data warehouse to future-proof web analytics. ]]></description>
      <link>https://www.rudderstack.com/blog/future-proof-web-analytics-with-your-data-warehouse</link>
      <guid>https://www.rudderstack.com/blog/future-proof-web-analytics-with-your-data-warehouse</guid>
      <pubDate>Mon, 06 Feb 2023 17:43:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Segment 2 years after the Twilio acquisition]]></title>
      <description><![CDATA[What has Twilio done with Segment over the last two years and where are they steering it over the next two years? ]]></description>
      <link>https://www.rudderstack.com/blog/segment-2-years-after-the-twilio-acquisition</link>
      <guid>https://www.rudderstack.com/blog/segment-2-years-after-the-twilio-acquisition</guid>
      <pubDate>Thu, 19 Jan 2023 16:33:30 GMT</pubDate>
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    <item>
      <title><![CDATA[What is reverse ETL? Improve your warehouse data activation with this ultimate guide from RudderStack]]></title>
      <description><![CDATA[Learn how Reverse ETL pipelines make it easy for every business team to leverage insights from the data warehouse.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-reverse-etl</link>
      <guid>https://www.rudderstack.com/blog/what-is-reverse-etl</guid>
      <pubDate>Tue, 03 Jan 2023 19:40:31 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Intern Experience: Improving Digital Campaign Management ]]></title>
      <description><![CDATA[Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve campaign management and tracking at RudderStack. 
]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-intern-experience-improving-digital-campaign-management</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-intern-experience-improving-digital-campaign-management</guid>
      <pubDate>Thu, 22 Dec 2022 12:48:11 GMT</pubDate>
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    <item>
      <title><![CDATA[Streamlined Destination Configuration In RudderStack]]></title>
      <description><![CDATA[Get the details of the new configuration flow that clarifies and streamlines the destination setup process in RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/streamlined-destination-configuration-in-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/streamlined-destination-configuration-in-rudderstack</guid>
      <pubDate>Tue, 13 Dec 2022 20:07:36 GMT</pubDate>
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    <item>
      <title><![CDATA[Session Tracking Is Now in Session]]></title>
      <description><![CDATA[Track sessions on web and mobile with RudderStack to get complete control over how session data is tracked.]]></description>
      <link>https://www.rudderstack.com/blog/session-tracking-is-now-in-session</link>
      <guid>https://www.rudderstack.com/blog/session-tracking-is-now-in-session</guid>
      <pubDate>Tue, 06 Dec 2022 20:10:34 GMT</pubDate>
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    <item>
      <title><![CDATA[Five Ways To Shorten Time To Value for Your Customer Engagement Data]]></title>
      <description><![CDATA[These five key steps will help you create a strong foundation for scale while rapidly driving business impact with your customer data. ]]></description>
      <link>https://www.rudderstack.com/blog/five-ways-to-shorten-time-to-value-for-your-customer-engagement-data</link>
      <guid>https://www.rudderstack.com/blog/five-ways-to-shorten-time-to-value-for-your-customer-engagement-data</guid>
      <pubDate>Tue, 15 Nov 2022 19:51:09 GMT</pubDate>
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    <item>
      <title><![CDATA[How to Extend a Flutter Plugin to Support Web]]></title>
      <description><![CDATA[In this guide, you’ll learn how to extend your Flutter mobile app or plugin to support web for browser-based delivery.]]></description>
      <link>https://www.rudderstack.com/blog/how-to-extend-a-flutter-plugin-to-support-web</link>
      <guid>https://www.rudderstack.com/blog/how-to-extend-a-flutter-plugin-to-support-web</guid>
      <pubDate>Wed, 09 Nov 2022 19:44:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Why it's hard to build a 360-degree view of your customer]]></title>
      <description><![CDATA[Why do so many companies still struggle with building a complete view of their customer? In short, it's the data—user identities, metadata and ops.]]></description>
      <link>https://www.rudderstack.com/blog/why-it-s-hard-to-build-a-360-degree-view-of-your-customer</link>
      <guid>https://www.rudderstack.com/blog/why-it-s-hard-to-build-a-360-degree-view-of-your-customer</guid>
      <pubDate>Tue, 18 Oct 2022 21:17:30 GMT</pubDate>
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    <item>
      <title><![CDATA[What is a Headless CDP?]]></title>
      <description><![CDATA[A headless customer data platform architecture is the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.]]></description>
      <link>https://www.rudderstack.com/blog/it-s-time-for-the-headless-cdp</link>
      <guid>https://www.rudderstack.com/blog/it-s-time-for-the-headless-cdp</guid>
      <pubDate>Tue, 11 Oct 2022 18:47:22 GMT</pubDate>
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    <item>
      <title><![CDATA[Best Practices for Behavioral Data Collection]]></title>
      <description><![CDATA[Learn how to successfully plan and instrument event tracking for your websites and applications to improve data quality at the source.]]></description>
      <link>https://www.rudderstack.com/blog/best-practices-for-behavioral-data-collection</link>
      <guid>https://www.rudderstack.com/blog/best-practices-for-behavioral-data-collection</guid>
      <pubDate>Thu, 06 Oct 2022 21:01:43 GMT</pubDate>
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    <item>
      <title><![CDATA[Has Salesforce Admitted Defeat to Snowflake in the Battle for Customer 360?]]></title>
      <description><![CDATA[Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. Does this signal a paradigm shift for the Customer 360? ]]></description>
      <link>https://www.rudderstack.com/blog/has-salesforce-admitted-defeat-to-snowflake-in-the-battle-to-own-the-customer-360</link>
      <guid>https://www.rudderstack.com/blog/has-salesforce-admitted-defeat-to-snowflake-in-the-battle-to-own-the-customer-360</guid>
      <pubDate>Tue, 04 Oct 2022 18:56:57 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Named One to Watch In Snowflake’s Inaugural 2022 Modern Marketing Data Stack Awards]]></title>
      <description><![CDATA[Snowflake names RudderStack One to Watch in the Analytics Category category of their annual Modern Marketing Data Stack Report. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-named-one-to-watch-in-snowflake-s-inaugural-2022-modern-marketing-data-stack-awards</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-named-one-to-watch-in-snowflake-s-inaugural-2022-modern-marketing-data-stack-awards</guid>
      <pubDate>Tue, 27 Sep 2022 21:29:04 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack is now a HIPAA-compliant CDP]]></title>
      <description><![CDATA[RudderStack is now HIPAA compliant and ready to sign BAA’s with customers. Learn how RudderStack makes security & compliance easy for healthcare data teams.  ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-is-now-a-hipaa-compliant-cdp</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-is-now-a-hipaa-compliant-cdp</guid>
      <pubDate>Tue, 30 Aug 2022 18:32:06 GMT</pubDate>
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    <item>
      <title><![CDATA[Managing Permissions in a Complex Data Ecosystem]]></title>
      <description><![CDATA[Easily lock down business critical pipelines, and limit access to debugging features where raw data is exposed within the RudderStack UI.]]></description>
      <link>https://www.rudderstack.com/blog/managing-permissions-in-a-complex-data-ecosystem</link>
      <guid>https://www.rudderstack.com/blog/managing-permissions-in-a-complex-data-ecosystem</guid>
      <pubDate>Mon, 18 Jul 2022 18:44:07 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack as Customer Data Infrastructure]]></title>
      <description><![CDATA[One question our team often hears is: “is RudderStack a customer data platform, or customer data infrastructure?” 
]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-as-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-as-customer-data-infrastructure</guid>
      <pubDate>Thu, 07 Jul 2022 17:46:58 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[What is the Real-Time Stack?]]></title>
      <description><![CDATA[Learn how to architect a data stack that unlocks real-time personalization use cases, enabling you to customize user experiences in-session.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-the-real-time-stack</link>
      <guid>https://www.rudderstack.com/blog/what-is-the-real-time-stack</guid>
      <pubDate>Thu, 30 Jun 2022 15:24:50 GMT</pubDate>
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    <item>
      <title><![CDATA[What is the ML Stack?]]></title>
      <description><![CDATA[Learn how to build a data stack that moves you from historical analysis into the world of predictive analytics. ]]></description>
      <link>https://www.rudderstack.com/blog/what-is-the-ml-stack</link>
      <guid>https://www.rudderstack.com/blog/what-is-the-ml-stack</guid>
      <pubDate>Wed, 29 Jun 2022 18:11:53 GMT</pubDate>
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    <item>
      <title><![CDATA[How Magic Eden Grew Its Market Share to 95% of the Solana NFT Ecosystem Using RudderStack]]></title>
      <description><![CDATA[Learn how Magic Eden captured 95% market share of the Solana NFT ecosystem within six months of going online with the help of RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/How-Magic-Eden-Grew-Its-Market-Share</link>
      <guid>https://www.rudderstack.com/blog/How-Magic-Eden-Grew-Its-Market-Share</guid>
      <pubDate>Thu, 23 Jun 2022 14:57:58 GMT</pubDate>
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    <item>
      <title><![CDATA[loveholidays Takes Ownership of Its Data and Brings Personalization In-house]]></title>
      <description><![CDATA[RudderStack enabled Loveholidays to bring analytics and personalization in-house while complying with privacy regulations and saving money and time.]]></description>
      <link>https://www.rudderstack.com/blog/loveholidays-is-taking-ownership-of-its-data</link>
      <guid>https://www.rudderstack.com/blog/loveholidays-is-taking-ownership-of-its-data</guid>
      <pubDate>Fri, 17 Jun 2022 14:59:02 GMT</pubDate>
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    <item>
      <title><![CDATA[What is the Growth Stack?]]></title>
      <description><![CDATA[How to build a data stack to 1) centralize every data point in a single storage/compute layer, and 2) make this layer accessible to every downstream tool.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-the-growth-stack</link>
      <guid>https://www.rudderstack.com/blog/what-is-the-growth-stack</guid>
      <pubDate>Tue, 14 Jun 2022 20:12:47 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News - Vol. #024: Attentive Tag]]></title>
      <description><![CDATA[In this update, we introduce support for Attentive and six more new integrations. We also highlight our recent posts dissecting the push to unbundle the CDP. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-024-attentive-tag</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-024-attentive-tag</guid>
      <pubDate>Fri, 10 Jun 2022 14:11:50 GMT</pubDate>
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    <item>
      <title><![CDATA[What is the Starter Stack?]]></title>
      <description><![CDATA[When it comes to building a data stack, the first step is the most important. This detailed guide will help you get started with a robust foundation.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-the-starter-stack</link>
      <guid>https://www.rudderstack.com/blog/what-is-the-starter-stack</guid>
      <pubDate>Tue, 07 Jun 2022 16:32:06 GMT</pubDate>
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    <item>
      <title><![CDATA[Grafana Increases Conversion Rates with RudderStack]]></title>
      <description><![CDATA[RudderStack enabled Grafana to collect behavioral data in real-time to personalize customer interactions and run experiments to improve web conversion rates.]]></description>
      <link>https://www.rudderstack.com/blog/grafana-increases-conversion-rates-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/grafana-increases-conversion-rates-with-rudderstack</guid>
      <pubDate>Fri, 03 Jun 2022 17:57:10 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News - Vol. #023: Tracking Plans]]></title>
      <description><![CDATA[In this update, we introduce Server-side enforcement of Tracking plans in the UI and highlight integration updates for Redshift, Google Analytics, and Marketo.
]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-023-tracking-plans</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-023-tracking-plans</guid>
      <pubDate>Mon, 09 May 2022 19:31:43 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Guide to the Modern Data Stack: the Data Maturity Journey]]></title>
      <description><![CDATA[What is the modern data stack? This simple framework will help you build a modern data stack wherever you are on your data maturity journey.]]></description>
      <link>https://www.rudderstack.com/blog/modern-data-stack</link>
      <guid>https://www.rudderstack.com/blog/modern-data-stack</guid>
      <pubDate>Fri, 29 Apr 2022 21:30:42 GMT</pubDate>
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    <item>
      <title><![CDATA[How We Reduced Startup Time by 80% With Webpack]]></title>
      <description><![CDATA[Learn how the RudderStack Engineering team got rid of overhead from Typescript using webpack, reducing  startup time to improve developer experience.]]></description>
      <link>https://www.rudderstack.com/blog/how-we-reduced-startup-time-by-80-with-webpack</link>
      <guid>https://www.rudderstack.com/blog/how-we-reduced-startup-time-by-80-with-webpack</guid>
      <pubDate>Thu, 21 Apr 2022 13:05:34 GMT</pubDate>
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    <item>
      <title><![CDATA[A Guide to Customer Metrics: What to Track and Why]]></title>
      <description><![CDATA[At this point, understanding and leveraging metrics is a requirement for most businesses survival. Read this guide to learn what metrics you should track.]]></description>
      <link>https://www.rudderstack.com/blog/a-guide-to-customer-metrics-what-to-track-and-why</link>
      <guid>https://www.rudderstack.com/blog/a-guide-to-customer-metrics-what-to-track-and-why</guid>
      <pubDate>Wed, 13 Apr 2022 13:31:13 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News - Vol. #022: Announcing RudderStack Reverse ETL]]></title>
      <description><![CDATA[In this update we highlight new Reverse ETL features and announce new integrations including Google AdWords Enhanced Conversions, Airship, and Blueshift.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-022-announcing-rudderstack-reverse-etl</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-022-announcing-rudderstack-reverse-etl</guid>
      <pubDate>Thu, 07 Apr 2022 17:10:01 GMT</pubDate>
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    <item>
      <title><![CDATA[Analytics Engineering vs. Data Engineering]]></title>
      <description><![CDATA[In this post we explore how data engineering is changing as data tooling matures and new roles, like analytics engineering, emerge.  ]]></description>
      <link>https://www.rudderstack.com/blog/analytics-engineering-vs-data-engineering</link>
      <guid>https://www.rudderstack.com/blog/analytics-engineering-vs-data-engineering</guid>
      <pubDate>Mon, 04 Apr 2022 20:58:32 GMT</pubDate>
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    <item>
      <title><![CDATA[When To Build vs. Buy Data Pipelines]]></title>
      <description><![CDATA[In this post, we highlight the tradeoffs you should consider when deciding to build or buy your data pipelines. ]]></description>
      <link>https://www.rudderstack.com/blog/when-to-build-vs-buy-data-pipelines</link>
      <guid>https://www.rudderstack.com/blog/when-to-build-vs-buy-data-pipelines</guid>
      <pubDate>Mon, 28 Mar 2022 20:02:20 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[How RudderStack Core Enabled Us to Build Reverse ETL]]></title>
      <description><![CDATA[Read about how we built our Reverse ETL tool and how choices our founding engineers made helped the team overcome some of the challenges involved in building. ]]></description>
      <link>https://www.rudderstack.com/blog/how-rudderstack-core-enabled-us-to-build-reverse-etl</link>
      <guid>https://www.rudderstack.com/blog/how-rudderstack-core-enabled-us-to-build-reverse-etl</guid>
      <pubDate>Fri, 25 Mar 2022 13:03:19 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Announcing RudderStack Reverse ETL]]></title>
      <description><![CDATA[We've rebranded Warehouse Actions to Reverse ETL and are excited to announce many new features including a visual data mapper, custom SQL models, and more.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-rudderstack-reverse-etl</link>
      <guid>https://www.rudderstack.com/blog/announcing-rudderstack-reverse-etl</guid>
      <pubDate>Wed, 16 Mar 2022 16:55:30 GMT</pubDate>
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    <item>
      <title><![CDATA[Joybird Reduces Engineering Time Spent on Customer Data Integrations by 93% with RudderStack]]></title>
      <description><![CDATA[Joybird Reduces Engineering Time Spent on Customer Data Integrations by 93% with RudderStack]]></description>
      <link>https://www.rudderstack.com/blog/how-joybird-reduces-engineering-time-spent-on-customer-data-integrations-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-joybird-reduces-engineering-time-spent-on-customer-data-integrations-with-rudderstack</guid>
      <pubDate>Mon, 14 Mar 2022 14:55:40 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News - Vol. #021: Shopify Source]]></title>
      <description><![CDATA[In this update, we introduce our Shopify data source, v1.1 of our JavaScript SDK, and new integrations for Singular and Pardot.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-021</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-021</guid>
      <pubDate>Fri, 11 Mar 2022 16:23:11 GMT</pubDate>
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    <item>
      <title><![CDATA[From First-Touch to Multi-Touch Attribution With RudderStack, Dbt, and SageMaker]]></title>
      <description><![CDATA[An overview of the architecture, data, and modeling you need to assess contribution to conversion in multi-touch customer journeys.]]></description>
      <link>https://www.rudderstack.com/blog/from-first-touch-to-multi-touch-attribution-with-rudderstack-dbt-and-sagemaker</link>
      <guid>https://www.rudderstack.com/blog/from-first-touch-to-multi-touch-attribution-with-rudderstack-dbt-and-sagemaker</guid>
      <pubDate>Tue, 01 Mar 2022 20:45:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Data Modeling in the Warehouse for Data Engineers]]></title>
      <description><![CDATA[Expectations for data are higher than ever and come from a broad array of end users. These best practices will help you deliver better data products.]]></description>
      <link>https://www.rudderstack.com/blog/data-modeling-in-the-warehouse-for-data-engineers</link>
      <guid>https://www.rudderstack.com/blog/data-modeling-in-the-warehouse-for-data-engineers</guid>
      <pubDate>Tue, 15 Feb 2022 18:36:49 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[RudderStack Product News - Vol. #020: SDK Event Filtering, Beacon Support for JS, and OneTrust for JS]]></title>
      <description><![CDATA[In this update we introduce SDK Event Filtering, Beacon Support for JS, and OneTrust for JS along with a number of new integrations.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-020-sdk-event-filtering-beacon-support-for-js-and-onetrust-for-js</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-020-sdk-event-filtering-beacon-support-for-js-and-onetrust-for-js</guid>
      <pubDate>Fri, 11 Feb 2022 20:54:42 GMT</pubDate>
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    <item>
      <title><![CDATA[What Is a Customer Data Platform?]]></title>
      <description><![CDATA[Here we outline the foundational principles of the Customer Data Platform, and we detail the things you should consider when evaluating a CDP.]]></description>
      <link>https://www.rudderstack.com/blog/what-is-a-customer-data-platform</link>
      <guid>https://www.rudderstack.com/blog/what-is-a-customer-data-platform</guid>
      <pubDate>Mon, 31 Jan 2022 10:59:30 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Enabling the Customer Data Stack: RudderStack Series B Funding]]></title>
      <description><![CDATA[We are excited to announce our $56 Million Series B funding round led by Insight Ventures with continued support from Kleiner Perkins and S28 Capital.]]></description>
      <link>https://www.rudderstack.com/blog/enabling-the-customer-data-stack-rudderstack-series-b-funding</link>
      <guid>https://www.rudderstack.com/blog/enabling-the-customer-data-stack-rudderstack-series-b-funding</guid>
      <pubDate>Fri, 28 Jan 2022 20:25:34 GMT</pubDate>
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    <item>
      <title><![CDATA[Announcing Delta Lake and Data Lake Destinations on RudderStack]]></title>
      <description><![CDATA[Learn more about how to send event data from RudderStack to your Data Lake and Delta Lake destinations.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-delta-lake-and-data-lake-destinations-on-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/announcing-delta-lake-and-data-lake-destinations-on-rudderstack</guid>
      <pubDate>Thu, 27 Jan 2022 16:27:39 GMT</pubDate>
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    <item>
      <title><![CDATA[How Does The Data Lakehouse Enhance The Customer Data Stack?]]></title>
      <description><![CDATA[Data lakes and lakehouses are quickly becoming fully-featured data warehouses, making them a natural fit as the storage and processing layer for customer data. ]]></description>
      <link>https://www.rudderstack.com/blog/how-does-the-data-lakehouse-enhance-the-customer-data-stack</link>
      <guid>https://www.rudderstack.com/blog/how-does-the-data-lakehouse-enhance-the-customer-data-stack</guid>
      <pubDate>Mon, 24 Jan 2022 15:13:07 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #019 - Destination UI]]></title>
      <description><![CDATA[In this update we cover our latest Destination UI feature, our new VDM for Klaviyo, new SDKs and destination integrations, and more. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-019-destination-ui</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-019-destination-ui</guid>
      <pubDate>Tue, 11 Jan 2022 14:16:05 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack and Braze Power Advanced Customer Engagement]]></title>
      <description><![CDATA[Leveraging RudderStack with Braze, you can effortlessly sync data in and out of the customer engagement platform. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-and-braze-power-advanced-customer-engagement</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-and-braze-power-advanced-customer-engagement</guid>
      <pubDate>Fri, 07 Jan 2022 21:37:08 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Refactoring RudderStack's JavaScript SDK for High-performance]]></title>
      <description><![CDATA[This post details our engineering team's decision making process for optimizing our Javascript SDK and highlights the results of their work.]]></description>
      <link>https://www.rudderstack.com/blog/refactoring-rudderstack-s-high-performance-javascript-sdk</link>
      <guid>https://www.rudderstack.com/blog/refactoring-rudderstack-s-high-performance-javascript-sdk</guid>
      <pubDate>Thu, 06 Jan 2022 10:36:15 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Unaffected by Log4j Vulnerability]]></title>
      <description><![CDATA[RudderStack does not use Log4j or any software impacted by this vulnerability. Read why teams choose us to safely manage customer data pipelines.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-unaffected-by-log4j-vulnerability</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-unaffected-by-log4j-vulnerability</guid>
      <pubDate>Fri, 17 Dec 2021 14:58:32 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack x Avo]]></title>
      <description><![CDATA[We're thrilled to announce the RudderStack and Avo partnership. Our partnership enables teams to get more insights into their tracking plans.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-x-avo</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-x-avo</guid>
      <pubDate>Tue, 14 Dec 2021 05:42:41 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #018 - VDMs for Customer.io and Iterable]]></title>
      <description><![CDATA[In this update, we cover new VDMs for Customer.io and Iterable, highlight the RudderStack Test API, and cover our recently attained SOC 2 Type II compliance.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-018-vdms-for-customer-io-and-iterable</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-018-vdms-for-customer-io-and-iterable</guid>
      <pubDate>Mon, 13 Dec 2021 12:13:36 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Customer Session Analysis Using dbt and RudderStack]]></title>
      <description><![CDATA[How to use RudderStack and dbt for two key analytics use cases: linking anonymous activity to known users and defining sessions.]]></description>
      <link>https://www.rudderstack.com/blog/customer-session-analysis-using-dbt-and-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/customer-session-analysis-using-dbt-and-rudderstack</guid>
      <pubDate>Fri, 10 Dec 2021 18:12:58 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Secures SOC 2 Type II Certification]]></title>
      <description><![CDATA[We consider security to be vital, especially when it comes to our customers’ data. We’re excited that we have attained SOC 2 Type II compliance.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-secures-soc-2-type-ii-certification</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-secures-soc-2-type-ii-certification</guid>
      <pubDate>Wed, 01 Dec 2021 19:54:14 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #017 - High-performance JavaScript SDK]]></title>
      <description><![CDATA[In this update, we cover our new high-performance JavaScript SDK, announce a new destination integration, and highlight our Event Stream pricing promotion.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-017-high-performance-javascript-sdk</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-017-high-performance-javascript-sdk</guid>
      <pubDate>Wed, 24 Nov 2021 06:26:17 GMT</pubDate>
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    <item>
      <title><![CDATA[Implementing Graceful Shutdown in Go]]></title>
      <description><![CDATA[This post details the implementation of graceful shutdown on Rudder Server. You'll find a number of anti-patterns & learn how to make exiting graceful in Go.]]></description>
      <link>https://www.rudderstack.com/blog/implementing-graceful-shutdown-in-go</link>
      <guid>https://www.rudderstack.com/blog/implementing-graceful-shutdown-in-go</guid>
      <pubDate>Tue, 09 Nov 2021 14:29:16 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack's New, High-performance JavaScript SDK]]></title>
      <description><![CDATA[We're thrilled to introduce our new, high-performance JavaScript SDK. We reduced the package size by 70% and the load time by 60%. Read our blog to learn more.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstacks-new-high-performance-javascript-sdk</link>
      <guid>https://www.rudderstack.com/blog/rudderstacks-new-high-performance-javascript-sdk</guid>
      <pubDate>Thu, 04 Nov 2021 12:41:43 GMT</pubDate>
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    <item>
      <title><![CDATA[4 Reasons Why Data Engineers Hate Google Tag Manager]]></title>
      <description><![CDATA[Modern teams need a more robust data integration solution than GTM. Here are 4 of the reasons GTM and data engineers don’t get along plus a better solution.]]></description>
      <link>https://www.rudderstack.com/blog/4-reasons-why-data-engineers-hate-google-tag-manager</link>
      <guid>https://www.rudderstack.com/blog/4-reasons-why-data-engineers-hate-google-tag-manager</guid>
      <pubDate>Tue, 02 Nov 2021 14:30:05 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #016 - Reverse ETL Mirror Sync Mode]]></title>
      <description><![CDATA[In this update, we announce a beta version of Reverse ETL Mirror Sync Mode. Read the post for more information, and sign up to try Mirror Mode today.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-016-reverse-etl-mirror-sync-mode</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-016-reverse-etl-mirror-sync-mode</guid>
      <pubDate>Tue, 02 Nov 2021 09:42:50 GMT</pubDate>
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    <item>
      <title><![CDATA[Deliver Deeper Digital Product Insights With RudderStack and Amplitude]]></title>
      <description><![CDATA[RudderStack is proud to partner with Amplitude to deliver deeper digital product insights, so every team can make better decisions, faster.]]></description>
      <link>https://www.rudderstack.com/blog/deeper-insights-with-rudderstack-and-amplitude</link>
      <guid>https://www.rudderstack.com/blog/deeper-insights-with-rudderstack-and-amplitude</guid>
      <pubDate>Tue, 26 Oct 2021 21:03:15 GMT</pubDate>
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    <item>
      <title><![CDATA[How Twilio Is Shaping Segment]]></title>
      <description><![CDATA[Thoughts from our founder on the announcement of Twilio Engage and its implications for Segment's partners, core CDI product, and end-users. ]]></description>
      <link>https://www.rudderstack.com/blog/how-twilio-is-shaping-segment</link>
      <guid>https://www.rudderstack.com/blog/how-twilio-is-shaping-segment</guid>
      <pubDate>Thu, 21 Oct 2021 17:10:00 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack's Data Stack: Deep Dive]]></title>
      <description><![CDATA[Get an overview of our data stack with details on how we use our own tool to move data throughout the stack. In this post we focus on marketing use cases.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstacks-data-stack-deep-dive</link>
      <guid>https://www.rudderstack.com/blog/rudderstacks-data-stack-deep-dive</guid>
      <pubDate>Thu, 21 Oct 2021 10:08:09 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #015 - Distributing Alert Messages From Grafana With Webhooks]]></title>
      <description><![CDATA[In this update, learn how to set up alerts within Grafana and send them to a RudderStack Webhook Source for delivery to downstream tools.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-015-distributing-alert-messages-from-grafana-with-webhooks</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-015-distributing-alert-messages-from-grafana-with-webhooks</guid>
      <pubDate>Tue, 19 Oct 2021 08:16:03 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #014 - Incremental Uploads for Reverse ETL and New Integrations]]></title>
      <description><![CDATA[In this update, we share incremental uploads for Reverse ETL and new integrations.
]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-014-incremental-uploads-for-reverse-etl-and-new-integrations</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-014-incremental-uploads-for-reverse-etl-and-new-integrations</guid>
      <pubDate>Tue, 05 Oct 2021 14:39:14 GMT</pubDate>
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    <item>
      <title><![CDATA[Overcoming the Limitations of Client-Side Form Tracking With Webhooks]]></title>
      <description><![CDATA[How to use RudderStack’s Webhook Source to submit form data to RudderStack without it being susceptible to client-side script blocking tools. ]]></description>
      <link>https://www.rudderstack.com/blog/overcoming-the-limitations-of-client-side-form-tracking-with-webhooks</link>
      <guid>https://www.rudderstack.com/blog/overcoming-the-limitations-of-client-side-form-tracking-with-webhooks</guid>
      <pubDate>Thu, 30 Sep 2021 09:05:49 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack and Mixpanel Announce Partnership Advancing Product Analytics for the Modern Data Stack]]></title>
      <description><![CDATA[Mixpanel and RudderStack are proud to partner together to deliver better analytics to product teams everywhere, fueled by rich data from the data warehouse. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-and-mixpanel-announce-partnership-advancing-product-analytics-for-the-modern-data</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-and-mixpanel-announce-partnership-advancing-product-analytics-for-the-modern-data</guid>
      <pubDate>Tue, 28 Sep 2021 08:57:58 GMT</pubDate>
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    <item>
      <title><![CDATA[Google Analytics alternatives: Top 15 tools for 2025]]></title>
      <description><![CDATA[Explore top Google Analytics alternatives in 2025 for privacy, flexibility, and better insights.]]></description>
      <link>https://www.rudderstack.com/blog/google-analytics-alternatives</link>
      <guid>https://www.rudderstack.com/blog/google-analytics-alternatives</guid>
      <pubDate>Mon, 27 Sep 2021 08:18:57 GMT</pubDate>
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    <item>
      <title><![CDATA[Streaming Events From Salesforce for Lead Enrichment With RudderStack’s Webhook Source]]></title>
      <description><![CDATA[How to use a webhook to stream new ‘lead created’ events from Salesforce through Rudderstack for lead enrichment w/ Clearbit data then back to Salesforce.
]]></description>
      <link>https://www.rudderstack.com/blog/streaming-events-from-salesforce-with-webhook</link>
      <guid>https://www.rudderstack.com/blog/streaming-events-from-salesforce-with-webhook</guid>
      <pubDate>Thu, 23 Sep 2021 15:48:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Dogfooding at RudderStack: Tracking Plans Part 1]]></title>
      <description><![CDATA[Read about RudderStack’s API-first Tracking Plans feature and how you can leverage it to build data trust. 
]]></description>
      <link>https://www.rudderstack.com/blog/dogfooding-at-rudderstack-tracking-plans-part-1</link>
      <guid>https://www.rudderstack.com/blog/dogfooding-at-rudderstack-tracking-plans-part-1</guid>
      <pubDate>Wed, 22 Sep 2021 11:40:10 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #013 - Destinations Re-design and New Integrations]]></title>
      <description><![CDATA[In this update, we share a new UI update along with several new integrations and highlight our recent blog series on migrating from Segment. 





]]></description>
      <link>https://www.rudderstack.com/blog/product-news-vol-013</link>
      <guid>https://www.rudderstack.com/blog/product-news-vol-013</guid>
      <pubDate>Tue, 21 Sep 2021 11:54:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Your Guide to Creating a Warehouse-First Data Analytics Stack]]></title>
      <description><![CDATA[Here’s a practical guide to the warehouse-first data analytics stack. Learn ]]></description>
      <link>https://www.rudderstack.com/blog/your-guide-to-creating-a-warehouse-first-data-analytics-stack</link>
      <guid>https://www.rudderstack.com/blog/your-guide-to-creating-a-warehouse-first-data-analytics-stack</guid>
      <pubDate>Mon, 20 Sep 2021 13:41:15 GMT</pubDate>
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    <item>
      <title><![CDATA[How Touchless Helped WaveDirect 4X Leads with RudderStack & Dynamically Generated SEO Landing Pages]]></title>
      <description><![CDATA[Learn how Touchless used a data-first design approach and leveraged RudderStack to help Wavedirect 4X Leads with dynamically generated SEO landing pages.]]></description>
      <link>https://www.rudderstack.com/blog/how-touchless-helped-wavedirect-4x-leads-with-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-touchless-helped-wavedirect-4x-leads-with-rudderstack</guid>
      <pubDate>Thu, 16 Sep 2021 18:54:55 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #012 - Call for Beta Users ]]></title>
      <description><![CDATA[In this update, we cover the S3 Data Lake destination, our Braze Currents source, and other new integrations.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-012</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-012</guid>
      <pubDate>Wed, 08 Sep 2021 09:49:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Why Your Data Warehouse Should Be the Foundation of Your CDP]]></title>
      <description><![CDATA[This post explores the advantages of the Warehouse Native Customer Data Platform and examines what separates it from the traditional marketing CDP.]]></description>
      <link>https://www.rudderstack.com/blog/why-your-data-warehouse-should-be-the-foundation-of-your-cdp</link>
      <guid>https://www.rudderstack.com/blog/why-your-data-warehouse-should-be-the-foundation-of-your-cdp</guid>
      <pubDate>Wed, 01 Sep 2021 08:58:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Replacing Segment Computed & SQL Traits With dbt & RudderStack Reverse ETL]]></title>
      <description><![CDATA[Learn to use dbt & RudderStack Reverse ETL to leverage the power of your data warehouse to sync enriched users, audiences, and other data to downstream tools.
]]></description>
      <link>https://www.rudderstack.com/blog/replacing-segment-computed-and-sql-traits-with-dbt-and-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/replacing-segment-computed-and-sql-traits-with-dbt-and-rudderstack</guid>
      <pubDate>Mon, 30 Aug 2021 19:40:57 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #011 - Visual Data Mapping & Webhook Source]]></title>
      <description><![CDATA[In this update, we cover two major feature releases related to sources and cover several new integrations.]]></description>
      <link>https://www.rudderstack.com/blog/product-news-vol-011</link>
      <guid>https://www.rudderstack.com/blog/product-news-vol-011</guid>
      <pubDate>Wed, 25 Aug 2021 09:51:25 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #010 - Volume Reporting, Sync Retry & More]]></title>
      <description><![CDATA[This update includes a few of our most requested features like volume reporting and sync retry which our customers are happy to see in production.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-010-volume-reporting-sync-retry-and-more</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-010-volume-reporting-sync-retry-and-more</guid>
      <pubDate>Fri, 13 Aug 2021 13:11:57 GMT</pubDate>
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    <item>
      <title><![CDATA[How to Migrate from Segment to RudderStack]]></title>
      <description><![CDATA[Check out this guide to learn how you can switch from Segment to RudderStack in four steps with minimal engineering work and no data loss.]]></description>
      <link>https://www.rudderstack.com/blog/how-to-migrate-from-segment-to-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/how-to-migrate-from-segment-to-rudderstack</guid>
      <pubDate>Tue, 10 Aug 2021 07:13:25 GMT</pubDate>
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    <item>
      <title><![CDATA[Churn Prediction With BigQueryML to Increase Mobile Game Revenue]]></title>
      <description><![CDATA[Torpedo Labs leveraged RudderStack and BigQuery ML to increase revenue for Wynn Casino’s Wynn Slots app to the tune of $10,000 a day by reducing customer churn.]]></description>
      <link>https://www.rudderstack.com/blog/churn-prediction-with-bigqueryml</link>
      <guid>https://www.rudderstack.com/blog/churn-prediction-with-bigqueryml</guid>
      <pubDate>Mon, 02 Aug 2021 11:27:06 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #009 - Our Q3 Product Roadmap]]></title>
      <description><![CDATA[In this update, we give you visibility into our product roadmap. The team has been working hard on planning and focus areas, and we're excited about Q3.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-009-our-q3-product-roadmap</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-009-our-q3-product-roadmap</guid>
      <pubDate>Tue, 27 Jul 2021 19:25:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Dogfooding at RudderStack: Our Data Stack]]></title>
      <description><![CDATA[Here is a quick guide to how we leverage some of the functionality in and around the RudderStack application right here at RudderLabs.
]]></description>
      <link>https://www.rudderstack.com/blog/dogfooding-at-rudderstack-our-data-stack</link>
      <guid>https://www.rudderstack.com/blog/dogfooding-at-rudderstack-our-data-stack</guid>
      <pubDate>Mon, 26 Jul 2021 19:21:30 GMT</pubDate>
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    <item>
      <title><![CDATA[How Data Teams use RudderStack to Support Marketing]]></title>
      <description><![CDATA[Here’s an overview of the specific ways data teams support marketing from the data layer with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/how-data-teams-use-rudderstack-to-support-marketing</link>
      <guid>https://www.rudderstack.com/blog/how-data-teams-use-rudderstack-to-support-marketing</guid>
      <pubDate>Wed, 21 Jul 2021 12:59:46 GMT</pubDate>
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    <item>
      <title><![CDATA[Why It’s Hard for Data Teams and Developers to Support Marketing]]></title>
      <description><![CDATA[Marketing teams get a bad rap from engineering, oftentimes for understandable reasons. Click to read on how engineers can support marketing]]></description>
      <link>https://www.rudderstack.com/blog/why-it-s-hard-for-data-teams-and-developers-to-support-marketing</link>
      <guid>https://www.rudderstack.com/blog/why-it-s-hard-for-data-teams-and-developers-to-support-marketing</guid>
      <pubDate>Thu, 15 Jul 2021 19:33:52 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #008 - UI Refresh and New Integrations]]></title>
      <description><![CDATA[RudderStack UI refresh and new integrations - New Product, Advertising, Analytics, Customer Success, and Data Infrastructure Updates]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-008-ui-refresh-and-new-integrations</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-008-ui-refresh-and-new-integrations</guid>
      <pubDate>Wed, 07 Jul 2021 08:35:41 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #007 - New Security Features]]></title>
      <description><![CDATA[RudderStack product security features - Mobile SDK Distribution, New Spreadsheet, Database Destinations, and RudderStack video content.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-007-new-security-features</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-007-new-security-features</guid>
      <pubDate>Tue, 22 Jun 2021 18:40:10 GMT</pubDate>
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    <item>
      <title><![CDATA[From Show HN as a "Segment Alternative" to Series A in One Year: Reflections From Our Founder]]></title>
      <description><![CDATA[This blog talks about RudderStack's journey to date from inception to becoming a well-funded Customer Data Platform (CDP) for developers.]]></description>
      <link>https://www.rudderstack.com/blog/from-show-hn-to-series-a-in-one-year-reflections-from-our-founder</link>
      <guid>https://www.rudderstack.com/blog/from-show-hn-to-series-a-in-one-year-reflections-from-our-founder</guid>
      <pubDate>Tue, 15 Jun 2021 08:59:03 GMT</pubDate>
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    <item>
      <title><![CDATA[Data Engineering: Perception vs. Reality]]></title>
      <description><![CDATA[This article on data engineering will help you uncover various facts and trends surrounding one of the groundbreaking trends in today's market.]]></description>
      <link>https://www.rudderstack.com/blog/data-engineering-perception-vs-reality</link>
      <guid>https://www.rudderstack.com/blog/data-engineering-perception-vs-reality</guid>
      <pubDate>Wed, 09 Jun 2021 10:05:03 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Announces $21m Series A and Launches RSDX, the First CDP for Developers]]></title>
      <description><![CDATA[Today, we are announcing RSDX: the first CDP built for developers that combine CDP's capabilities with a developer-first design.

]]></description>
      <link>https://www.rudderstack.com/blog/RudderStack-Announces-Series-A-and-Launches-RSDX-CDP-for-Developers</link>
      <guid>https://www.rudderstack.com/blog/RudderStack-Announces-Series-A-and-Launches-RSDX-CDP-for-Developers</guid>
      <pubDate>Tue, 08 Jun 2021 15:52:50 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Product News Vol. #006 - Better Data Reporting]]></title>
      <description><![CDATA[Our latest sprint focused on improving data reporting in multiple views of the product and adding several marketing integrations.







]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-product-news-vol-006-better-data-reporting</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-product-news-vol-006-better-data-reporting</guid>
      <pubDate>Fri, 21 May 2021 17:46:55 GMT</pubDate>
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    <item>
      <title><![CDATA[Protect Personally Identifiable Information (PII) in Your Apps Using RudderStack]]></title>
      <description><![CDATA[Use RudderStack to protect the Personally Identifiable Information (PII) in Your Apps. We simplify the process of making PII notes on the streaming data.]]></description>
      <link>https://www.rudderstack.com/blog/protect-personally-identifiable-information-pii-using-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/protect-personally-identifiable-information-pii-using-rudderstack</guid>
      <pubDate>Thu, 20 May 2021 07:58:39 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing our new RudderStack Pro Self-Serve Plans]]></title>
      <description><![CDATA[Now, you can purchase RudderStack Pro, up to 100M events per month, with just a credit card. No complicated invoicing processes and no mandatory discussions]]></description>
      <link>https://www.rudderstack.com/blog/introducing-our-new-rudderstack-pro-self-serve-plans</link>
      <guid>https://www.rudderstack.com/blog/introducing-our-new-rudderstack-pro-self-serve-plans</guid>
      <pubDate>Wed, 19 May 2021 21:11:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Premium Cloud ELT and Reverse-ETL Features are Now Available in RudderStack Cloud Free]]></title>
      <description><![CDATA[New features, Reverse ETL, and cloud ELT pipelines are now available in RudderStack Cloud Free.







 ]]></description>
      <link>https://www.rudderstack.com/blog/premium-cloud-elt-and-reverse-etl-features-are-now-available-in-rudderstack-cloud-free</link>
      <guid>https://www.rudderstack.com/blog/premium-cloud-elt-and-reverse-etl-features-are-now-available-in-rudderstack-cloud-free</guid>
      <pubDate>Wed, 19 May 2021 20:33:06 GMT</pubDate>
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    <item>
      <title><![CDATA[Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis]]></title>
      <description><![CDATA[A step by step guide on how to route data using Amazon Kinesis and AWS Lambda Functions.]]></description>
      <link>https://www.rudderstack.com/blog/data-streams-using-rudderstack-with-aws-lambda-and-amazon-kinesis</link>
      <guid>https://www.rudderstack.com/blog/data-streams-using-rudderstack-with-aws-lambda-and-amazon-kinesis</guid>
      <pubDate>Mon, 17 May 2021 04:59:36 GMT</pubDate>
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    <item>
      <title><![CDATA[Using Grafana to Monitor the Health and Status of Your Customer Data Pipelines]]></title>
      <description><![CDATA[Learn the specific metrics and logs produced by RudderStack and how you can use Grafana to create system health reports for your customer data pipelines. 

]]></description>
      <link>https://www.rudderstack.com/blog/using-grafana-to-monitor-the-health-and-status-of-your-customer-data-pipelines</link>
      <guid>https://www.rudderstack.com/blog/using-grafana-to-monitor-the-health-and-status-of-your-customer-data-pipelines</guid>
      <pubDate>Fri, 14 May 2021 07:08:05 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack is Now SOC 2 Certified]]></title>
      <description><![CDATA[RudderStack is now more secure than ever before. Here's how we received our SOC 2 Type 1 certification. Click for more.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-is-now-soc-2-certified-your-trust-is-our-treasure</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-is-now-soc-2-certified-your-trust-is-our-treasure</guid>
      <pubDate>Fri, 14 May 2021 07:04:06 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack + Blendo: Better Together]]></title>
      <description><![CDATA[RudderStack acquires Blendo: Kostas Pardalis, the founder of Blendo, talks about why he decided to merge Blendo with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-blendo-better-together</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-blendo-better-together</guid>
      <pubDate>Fri, 14 May 2021 06:11:28 GMT</pubDate>
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    <item>
      <title><![CDATA[Part 2: The Evolution of Data Pipeline Architecture]]></title>
      <description><![CDATA[Explore the second half of a data pipeline - ETL to ELT, complex processing, presenting reports and gaining insights.]]></description>
      <link>https://www.rudderstack.com/blog/part-2-the-evolution-of-data-pipeline-architecture</link>
      <guid>https://www.rudderstack.com/blog/part-2-the-evolution-of-data-pipeline-architecture</guid>
      <pubDate>Fri, 14 May 2021 06:04:07 GMT</pubDate>
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    <item>
      <title><![CDATA[New Feature Roundup: Transformations API, Warehouse Syncs, Audit Logs, and More]]></title>
      <description><![CDATA[This blog summarizes the latest RudderStack features and bug fixed for March 2021 - including Transformations API, Warehouse Syncs, and Audit Logs.]]></description>
      <link>https://www.rudderstack.com/blog/new-feature-roundup-2021-03-3</link>
      <guid>https://www.rudderstack.com/blog/new-feature-roundup-2021-03-3</guid>
      <pubDate>Fri, 14 May 2021 05:39:07 GMT</pubDate>
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    <item>
      <title><![CDATA[Mobile measurement partners: What they are and how to choose]]></title>
      <description><![CDATA[Understand what mobile measurement partners are and how to choose one for mobile attribution.]]></description>
      <link>https://www.rudderstack.com/blog/mobile-measurement-partners</link>
      <guid>https://www.rudderstack.com/blog/mobile-measurement-partners</guid>
      <pubDate>Fri, 14 May 2021 05:32:25 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack JavaScript SDK Enhancements: Beacon Support]]></title>
      <description><![CDATA[This post will talk about our latest enhancement to the JavaScript SDK - adding Beacon support making it more efficient, fast, and easy to use.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-javascript-sdk-enhancements-beacon-support</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-javascript-sdk-enhancements-beacon-support</guid>
      <pubDate>Fri, 14 May 2021 05:12:12 GMT</pubDate>
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    <item>
      <title><![CDATA[Part 1: The Evolution of Data Pipeline Architecture]]></title>
      <description><![CDATA[ETL, ELT, and the history, present, and future of data pipelines. Here, we discuss the good, the bad, and the ugly concerning various data pipeline approaches.]]></description>
      <link>https://www.rudderstack.com/blog/part-1-the-evolution-of-data-pipeline-architecture</link>
      <guid>https://www.rudderstack.com/blog/part-1-the-evolution-of-data-pipeline-architecture</guid>
      <pubDate>Fri, 14 May 2021 05:00:35 GMT</pubDate>
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    <item>
      <title><![CDATA[Real-Time Personalization with Redis and RudderStack]]></title>
      <description><![CDATA[We break down technological challenges around personalization & show how companies use technologies like Redis & RudderStack to drive personalization use cases.]]></description>
      <link>https://www.rudderstack.com/blog/real-time-personalization-with-redis-and-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/real-time-personalization-with-redis-and-rudderstack</guid>
      <pubDate>Fri, 14 May 2021 04:35:53 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack’s Data Governance API]]></title>
      <description><![CDATA[How RudderStack’s Data Governance API helps to troubleshoot the challenges that you can face with customer events and how to leverage the Data Governance API.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstacks-data-governance-api</link>
      <guid>https://www.rudderstack.com/blog/rudderstacks-data-governance-api</guid>
      <pubDate>Fri, 14 May 2021 04:00:01 GMT</pubDate>
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    <item>
      <title><![CDATA[Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack]]></title>
      <description><![CDATA[Now using RudderStack set up a Warehouse first CDP on Snowflake by following the step by step guide and along with that get an overview of the architecture.]]></description>
      <link>https://www.rudderstack.com/blog/step-by-step-guide-how-to-set-up-a-warehouse-first-cdp-on-snowflake-using-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/step-by-step-guide-how-to-set-up-a-warehouse-first-cdp-on-snowflake-using-rudderstack</guid>
      <pubDate>Fri, 14 May 2021 02:58:25 GMT</pubDate>
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    <item>
      <title><![CDATA[Developing a Custom Plugin using Flutter]]></title>
      <description><![CDATA[Check out this hands on tutorial w/ code to learn how to create a custom plugin using Flutter, Google's free and open-source UI application development toolkit.]]></description>
      <link>https://www.rudderstack.com/blog/developing-a-custom-plugin-using-flutter</link>
      <guid>https://www.rudderstack.com/blog/developing-a-custom-plugin-using-flutter</guid>
      <pubDate>Thu, 13 May 2021 13:52:13 GMT</pubDate>
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    <item>
      <title><![CDATA[Using SQLite on Unity for Android and iOS]]></title>
      <description><![CDATA[RudderStacks endorses the SQLite on Unity for Android and iOS. That will aid produce a high volume of data, notably telemetry data coming from mobile games.]]></description>
      <link>https://www.rudderstack.com/blog/mobile-persistent-storage-with-sqlite-on-unity-for-android-and-ios</link>
      <guid>https://www.rudderstack.com/blog/mobile-persistent-storage-with-sqlite-on-unity-for-android-and-ios</guid>
      <pubDate>Thu, 13 May 2021 13:32:51 GMT</pubDate>
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    <item>
      <title><![CDATA[JavaScript SDK from 200ms to 20ms]]></title>
      <description><![CDATA[This post discusses how RudderStack developed a high-performance JavaScript SDK that reduces execution time from 200-300ms down to 20-60ms.]]></description>
      <link>https://www.rudderstack.com/blog/javascript-sdk-from-200ms-to-20ms</link>
      <guid>https://www.rudderstack.com/blog/javascript-sdk-from-200ms-to-20ms</guid>
      <pubDate>Thu, 13 May 2021 10:48:59 GMT</pubDate>
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    <item>
      <title><![CDATA[The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost]]></title>
      <description><![CDATA[Learn how to build a data stack that will scale with you as your business grows and your data function matures. ]]></description>
      <link>https://www.rudderstack.com/blog/the-data-stack-journey-lessons-from-architecting-stacks-at-heroku-and-mattermost</link>
      <guid>https://www.rudderstack.com/blog/the-data-stack-journey-lessons-from-architecting-stacks-at-heroku-and-mattermost</guid>
      <pubDate>Thu, 13 May 2021 08:19:47 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack’s Transformations API]]></title>
      <description><![CDATA[We are pleased to release the RudderStack Transformations API. With it, you can programmatically add and remove transformations to the platform. Read on.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstacks-transformations-api</link>
      <guid>https://www.rudderstack.com/blog/rudderstacks-transformations-api</guid>
      <pubDate>Thu, 13 May 2021 07:50:15 GMT</pubDate>
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    <item>
      <title><![CDATA[The Stack of the Future: Building a Warehouse-First CDP on Snowflake Using RudderStack]]></title>
      <description><![CDATA[Get to know about the building of the first warehouse CDP on Snowflake using RudderStack & explains the high-scale customer data needs by the engineering team.]]></description>
      <link>https://www.rudderstack.com/blog/the-stack-of-the-future-building-a-warehouse-first-cdp-on-snowflake-using-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/the-stack-of-the-future-building-a-warehouse-first-cdp-on-snowflake-using-rudderstack</guid>
      <pubDate>Thu, 13 May 2021 07:25:10 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing New Functionality to RudderStack Transformations: API, Library, and Debugger]]></title>
      <description><![CDATA[This blog introduces RudderStack Transformations: API, Library, and Debugger and how you can use it efficiently for your customer data.]]></description>
      <link>https://www.rudderstack.com/blog/introducing-new-functionality-to-rudderstack-transformations-api-library-and-debugger</link>
      <guid>https://www.rudderstack.com/blog/introducing-new-functionality-to-rudderstack-transformations-api-library-and-debugger</guid>
      <pubDate>Thu, 13 May 2021 07:21:13 GMT</pubDate>
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    <item>
      <title><![CDATA[The Open Source Story - Open Sourcing RudderStack Blog and Docs]]></title>
      <description><![CDATA[RudderStack reveals its open-source story. Also, it focuses on why & how it open-sourced the content & took the next step in our open source journey of docs.]]></description>
      <link>https://www.rudderstack.com/blog/the-open-source-story-open-sourcing-rudderstack-blog-and-docs</link>
      <guid>https://www.rudderstack.com/blog/the-open-source-story-open-sourcing-rudderstack-blog-and-docs</guid>
      <pubDate>Wed, 12 May 2021 16:01:38 GMT</pubDate>
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    <item>
      <title><![CDATA[Identity Resolution is More Valuable When it’s on Your Warehouse]]></title>
      <description><![CDATA[RudderStack allows you to perform identity resolution while saving all the data on Your warehouse- this blog explains how. Read on.]]></description>
      <link>https://www.rudderstack.com/blog/identity-resolution-is-more-valuable-when-its-on-your-warehouse</link>
      <guid>https://www.rudderstack.com/blog/identity-resolution-is-more-valuable-when-its-on-your-warehouse</guid>
      <pubDate>Wed, 12 May 2021 14:23:34 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack’s Licensing Explained]]></title>
      <description><![CDATA[Six simple steps to send your event data from RudderStack from any source to any destination to gain business insights using customer data analytics.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstacks-licensing-explained</link>
      <guid>https://www.rudderstack.com/blog/rudderstacks-licensing-explained</guid>
      <pubDate>Wed, 12 May 2021 13:32:45 GMT</pubDate>
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    <item>
      <title><![CDATA[Warehouse-First, the More Secure, Flexible, and Cost-Effective Application Architecture]]></title>
      <description><![CDATA[Learn how building a warehouse-first data infrastructure offers more data control, more flexibility, and lower costs. ]]></description>
      <link>https://www.rudderstack.com/blog/warehouse-first-the-more-secure-flexible-and-cost-effective-application-architecture</link>
      <guid>https://www.rudderstack.com/blog/warehouse-first-the-more-secure-flexible-and-cost-effective-application-architecture</guid>
      <pubDate>Wed, 12 May 2021 12:59:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Good Products Deserve Good Design: Introducing the Redesigned RudderStack]]></title>
      <description><![CDATA[We’re excited about the UX improvements we’re introducing today, but we’re more excited about what this means for the future]]></description>
      <link>https://www.rudderstack.com/blog/good-products-deserve-good-design-introducing-the-redesigned-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/good-products-deserve-good-design-introducing-the-redesigned-rudderstack</guid>
      <pubDate>Wed, 12 May 2021 12:14:45 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack: An Open-Source Customer Data Platform]]></title>
      <description><![CDATA[RudderStack is an open-source customer data platform tool. It collects, routes, processes data from your websites, apps, cloud tools, and data warehouse]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-an-open-source-alternative-to-segment</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-an-open-source-alternative-to-segment</guid>
      <pubDate>Wed, 12 May 2021 11:56:54 GMT</pubDate>
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    <item>
      <title><![CDATA[Customer Data Pipelines Play a Key Role in Data Privacy]]></title>
      <description><![CDATA[How your customer data pipeline can help improve your data privacy and how to ensure your data privacy with RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/customer-data-pipelines-play-a-key-role-in-data-privacy</link>
      <guid>https://www.rudderstack.com/blog/customer-data-pipelines-play-a-key-role-in-data-privacy</guid>
      <pubDate>Wed, 12 May 2021 11:56:47 GMT</pubDate>
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    <item>
      <title><![CDATA[The Complete Customer Data Stack: Data Collection (Part 2)]]></title>
      <description><![CDATA[How to collect relational data from both cloud applications and databases, plus two other lesser, but still important, sources of data.]]></description>
      <link>https://www.rudderstack.com/blog/the-complete-customer-data-stack-data-collection-part-2</link>
      <guid>https://www.rudderstack.com/blog/the-complete-customer-data-stack-data-collection-part-2</guid>
      <pubDate>Wed, 12 May 2021 11:46:13 GMT</pubDate>
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    <item>
      <title><![CDATA[Mattermost’s Data Stack Explained: How They Leverage Unlimited Data For Customer Analytics]]></title>
      <description><![CDATA[The Mattermost Data Stack finally explained by the RudderStack. Also tells the open-source and values along with strict data privacy & security requirement.]]></description>
      <link>https://www.rudderstack.com/blog/mattermosts-data-stack-explained-how-they-leverage-unlimited-data-for-customer-analytics</link>
      <guid>https://www.rudderstack.com/blog/mattermosts-data-stack-explained-how-they-leverage-unlimited-data-for-customer-analytics</guid>
      <pubDate>Wed, 12 May 2021 11:41:15 GMT</pubDate>
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    <item>
      <title><![CDATA[Reverse ETL is Just Another Data Pipeline]]></title>
      <description><![CDATA[Reverse ETL is nothing but just another data pipeline that carries data from one end to another, & Single Pipe Simplifies Your Stack, Security & Data governance]]></description>
      <link>https://www.rudderstack.com/blog/reverse-etl-is-just-another-data-pipeline</link>
      <guid>https://www.rudderstack.com/blog/reverse-etl-is-just-another-data-pipeline</guid>
      <pubDate>Wed, 12 May 2021 11:41:03 GMT</pubDate>
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    <item>
      <title><![CDATA[The Complete Customer Data Stack: Data Collection (Part 1)]]></title>
      <description><![CDATA[In part one of this two part series on data collection, you'll learn how to collect event data. ]]></description>
      <link>https://www.rudderstack.com/blog/the-complete-customer-data-stack-data-collection-part-1</link>
      <guid>https://www.rudderstack.com/blog/the-complete-customer-data-stack-data-collection-part-1</guid>
      <pubDate>Wed, 12 May 2021 11:35:56 GMT</pubDate>
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    <item>
      <title><![CDATA[Build or Buy? Lessons From Ten Years Building Customer Data Pipelines]]></title>
      <description><![CDATA[This article summarizes what RudderStack CEO Soumyadeb Mitra learned in both building and buying customer data pipelines over the last ten years.]]></description>
      <link>https://www.rudderstack.com/blog/build-or-buy-lessons-from-ten-years-building-customer-data-pipelines</link>
      <guid>https://www.rudderstack.com/blog/build-or-buy-lessons-from-ten-years-building-customer-data-pipelines</guid>
      <pubDate>Wed, 12 May 2021 11:26:53 GMT</pubDate>
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    <item>
      <title><![CDATA[Open Source Analytics Stack: Bringing Control, Flexibility, and Data-Privacy to Your Analytics]]></title>
      <description><![CDATA[Why you should use open-source software to build your analytics stack and the types of tools you need along with some popular open-source examples of each.]]></description>
      <link>https://www.rudderstack.com/blog/open-source-analytics-stack-bringing-control-flexibility-and-data-privacy-to-your-analytics</link>
      <guid>https://www.rudderstack.com/blog/open-source-analytics-stack-bringing-control-flexibility-and-data-privacy-to-your-analytics</guid>
      <pubDate>Wed, 12 May 2021 11:16:27 GMT</pubDate>
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    <item>
      <title><![CDATA[The Data Engineering Megatrend: A Brief History]]></title>
      <description><![CDATA[Rudderstack explains the detailed history of the Data Engineering and the Megatrends. Also tells the modifications in the data design philosophy and tooling.]]></description>
      <link>https://www.rudderstack.com/blog/the-data-engineering-megatrend-a-brief-history</link>
      <guid>https://www.rudderstack.com/blog/the-data-engineering-megatrend-a-brief-history</guid>
      <pubDate>Wed, 12 May 2021 11:05:58 GMT</pubDate>
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    <item>
      <title><![CDATA[Kafka Vs. PostgreSQL: How We Implemented Our Queueing System Using PostgreSQL]]></title>
      <description><![CDATA[RudderStack shows the concept behind the queueing System and how it is implemented. Which one is better the Kafka or PostgreSQL for the implementation.]]></description>
      <link>https://www.rudderstack.com/blog/kafka-vs-postgresql-implementing-our-queueing-system-using-postgresql</link>
      <guid>https://www.rudderstack.com/blog/kafka-vs-postgresql-implementing-our-queueing-system-using-postgresql</guid>
      <pubDate>Wed, 12 May 2021 10:56:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Clickstream Data Mining Techniques: An Introduction]]></title>
      <description><![CDATA[Learn how to use two key clickstream data mining techniques: Markov Chain and the cSPADE algorithm, to better understand customer journeys (with code!)
]]></description>
      <link>https://www.rudderstack.com/blog/data-mining-for-clickstream-analytics</link>
      <guid>https://www.rudderstack.com/blog/data-mining-for-clickstream-analytics</guid>
      <pubDate>Wed, 12 May 2021 10:54:29 GMT</pubDate>
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    <item>
      <title><![CDATA[Start Building a Better CDP for Free With RudderStack Cloud Free]]></title>
      <description><![CDATA[RudderStack allows building CDP free of cost. They aim to eliminate the customer data cribs that are always created through the sales & product technologies.]]></description>
      <link>https://www.rudderstack.com/blog/start-building-a-better-cdp-for-free-with-rudderstack-cloud-free</link>
      <guid>https://www.rudderstack.com/blog/start-building-a-better-cdp-for-free-with-rudderstack-cloud-free</guid>
      <pubDate>Wed, 12 May 2021 10:51:52 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack Cloud: The Warehouse-First CDP for Developers]]></title>
      <description><![CDATA[RudderStack declares the most capable, affordable and advanced customer data product for developers RudderStack Cloud. Get, Verify & Modify the data easily.]]></description>
      <link>https://www.rudderstack.com/blog/introducing-rudderstack-cloud-the-warehouse-first-cdp-for-developers</link>
      <guid>https://www.rudderstack.com/blog/introducing-rudderstack-cloud-the-warehouse-first-cdp-for-developers</guid>
      <pubDate>Wed, 12 May 2021 10:41:39 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack Reverse ETL Unlocks the Data in Your Warehouse]]></title>
      <description><![CDATA[Learn about how configuring your warehouse as a data source can fully unlock your data’s value, how Reverse ETL works, and how to set it up in RudderStack]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-reverse-etl-unlocks-the-data-in-your-warehouse</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-reverse-etl-unlocks-the-data-in-your-warehouse</guid>
      <pubDate>Wed, 12 May 2021 10:39:43 GMT</pubDate>
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    <item>
      <title><![CDATA[1mg’s Data Stack Explained: How They Harness and Activate Unlimited, Real-time Data]]></title>
      <description><![CDATA[RudderStack breaks down 1mg’s data stack which allows harness unlimited data securely. Also explains the tools they use to activate this data for analytics.]]></description>
      <link>https://www.rudderstack.com/blog/1mgs-data-stack-explained-how-they-harness-and-activate-unlimited-real-time-data</link>
      <guid>https://www.rudderstack.com/blog/1mgs-data-stack-explained-how-they-harness-and-activate-unlimited-real-time-data</guid>
      <pubDate>Wed, 12 May 2021 10:21:40 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack]]></title>
      <description><![CDATA[We bring you a complete introduction to RudderStack, an open-source CDP for handling and routing customer event data and focusing on privacy & security.]]></description>
      <link>https://www.rudderstack.com/blog/introducing-rudderstack</link>
      <guid>https://www.rudderstack.com/blog/introducing-rudderstack</guid>
      <pubDate>Wed, 12 May 2021 10:15:50 GMT</pubDate>
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    <item>
      <title><![CDATA[The Complete Customer Data Stack]]></title>
      <description><![CDATA[In this article, we break down the ideal architecture for “the complete customer data stack” from the perspective of the data engineer. Learn all about it.]]></description>
      <link>https://www.rudderstack.com/blog/the-complete-customer-data-stack</link>
      <guid>https://www.rudderstack.com/blog/the-complete-customer-data-stack</guid>
      <pubDate>Wed, 12 May 2021 10:09:32 GMT</pubDate>
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    <item>
      <title><![CDATA[Game Analytics for Mobile: Casino Game Case Study]]></title>
      <description><![CDATA[RudderStack now explains to optimize mobile game analytics and presents a complete guide for the amazing casino game & how Wynn Casino Game used RudderStack.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-case-study-casino-game-analytics</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-case-study-casino-game-analytics</guid>
      <pubDate>Wed, 12 May 2021 09:47:59 GMT</pubDate>
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    <item>
      <title><![CDATA[Churn Prediction using BigQueryML]]></title>
      <description><![CDATA[RudderStack explains how to churn prediction can happen using Google’s BigQueryML together with the clickstream data gathered and delivered using the stage.]]></description>
      <link>https://www.rudderstack.com/blog/churn-prediction-using-bigqueryml</link>
      <guid>https://www.rudderstack.com/blog/churn-prediction-using-bigqueryml</guid>
      <pubDate>Wed, 12 May 2021 09:47:47 GMT</pubDate>
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    <item>
      <title><![CDATA[Clickstream Analytics: A Gamechanger for eCommerce]]></title>
      <description><![CDATA[In this article, we will dive into what Clickstream Analytics is, what it does, and why it is so useful for eCommerce businesses.





]]></description>
      <link>https://www.rudderstack.com/blog/clickstream-analytics-gamechanger-for-ecommerce</link>
      <guid>https://www.rudderstack.com/blog/clickstream-analytics-gamechanger-for-ecommerce</guid>
      <pubDate>Wed, 12 May 2021 09:40:19 GMT</pubDate>
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    <item>
      <title><![CDATA[Why RudderStack Used Postgres Over Apache Kafka for Streaming Engine]]></title>
      <description><![CDATA[Finally RudderStack keys "Why they did not prefer Apache Kafka over PostgreSQL for building RudderStack?". Focuses on the challenges using Apache Kafka]]></description>
      <link>https://www.rudderstack.com/blog/why-rudderstack-used-postgres-over-apache-kafka-for-streaming-engine</link>
      <guid>https://www.rudderstack.com/blog/why-rudderstack-used-postgres-over-apache-kafka-for-streaming-engine</guid>
      <pubDate>Wed, 12 May 2021 09:23:06 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack – An Open-source Customer Data Infrastructure: Podcast with Soumyadeb Mitra]]></title>
      <description><![CDATA[RudderStack is in a chat with founder Soumyadeb Mitra to discuss the Open-source Data Infrastructure especially focusing on data privacy, safety, & reliability.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-an-open-source-customer-data-infrastructure-podcast-with-soumyadeb-mitra</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-an-open-source-customer-data-infrastructure-podcast-with-soumyadeb-mitra</guid>
      <pubDate>Wed, 12 May 2021 09:14:26 GMT</pubDate>
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    <item>
      <title><![CDATA[5 Best Practices for Tracking In-app Event Data]]></title>
      <description><![CDATA[Learn why you need to track in-app events, what to track and what not to track, and get a few pro tips on designing your event data.]]></description>
      <link>https://www.rudderstack.com/blog/5-best-practices-for-tracking-in-app-events-data-analysis</link>
      <guid>https://www.rudderstack.com/blog/5-best-practices-for-tracking-in-app-events-data-analysis</guid>
      <pubDate>Wed, 12 May 2021 07:06:37 GMT</pubDate>
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    <item>
      <title><![CDATA[Why Twilio Acquired Segment]]></title>
      <description><![CDATA[RudderStack examines why Twilio acquired Segment and explores how the acquisition will impact Segment. ]]></description>
      <link>https://www.rudderstack.com/blog/why-twilio-acquired-segment</link>
      <guid>https://www.rudderstack.com/blog/why-twilio-acquired-segment</guid>
      <pubDate>Wed, 12 May 2021 07:03:54 GMT</pubDate>
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    <item>
      <title><![CDATA[Building Reliable Customer Data Infrastructure]]></title>
      <description><![CDATA[A typical example of a Data-Intensive Application. RudderStack briefly tells CDI and its core & the infrastructure for seizing, processing, and routing events.]]></description>
      <link>https://www.rudderstack.com/blog/building-reliable-customer-data-infrastructure</link>
      <guid>https://www.rudderstack.com/blog/building-reliable-customer-data-infrastructure</guid>
      <pubDate>Wed, 12 May 2021 06:24:23 GMT</pubDate>
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    <item>
      <title><![CDATA[Introducing RudderStack Transformations]]></title>
      <description><![CDATA[RudderStack Transformations allow you to transform data in-flight with custom JavaScript so you can customize integrations, fix bad data, and enrich events.]]></description>
      <link>https://www.rudderstack.com/blog/introducing-rudderstack-transformations</link>
      <guid>https://www.rudderstack.com/blog/introducing-rudderstack-transformations</guid>
      <pubDate>Wed, 12 May 2021 05:48:02 GMT</pubDate>
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    <item>
      <title><![CDATA[RudderStack + GitHub Sponsors: Making Open Source More Sustainable for Developers]]></title>
      <description><![CDATA[Partnered with GitHub Rudderstack is making the OS more sustainable for developers. This helps the developers to compensate at better channels & supports OS.]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-github-sponsors-making-open-source-more-sustainable-for-developers</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-github-sponsors-making-open-source-more-sustainable-for-developers</guid>
      <pubDate>Wed, 12 May 2021 03:50:00 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[RudderStack Webinar for NSHM, Kolkata: An Open-Source Initiative]]></title>
      <description><![CDATA[RudderStack presented a webinar to NSHM, an Engineering college, and explained various open-source technologies in action. ]]></description>
      <link>https://www.rudderstack.com/blog/rudderstack-webinar-for-nshm-kolkata-an-open-source-initiative</link>
      <guid>https://www.rudderstack.com/blog/rudderstack-webinar-for-nshm-kolkata-an-open-source-initiative</guid>
      <pubDate>Wed, 12 May 2021 03:31:46 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Why You Don’t Want a CDP Made for Marketers]]></title>
      <description><![CDATA[Know everything about CDPs and the problems they solve. Also, know in which cases you should not go for a Customer Data Platform.]]></description>
      <link>https://www.rudderstack.com/blog/why-you-dont-want-a-cdp-made-for-marketers</link>
      <guid>https://www.rudderstack.com/blog/why-you-dont-want-a-cdp-made-for-marketers</guid>
      <pubDate>Wed, 12 May 2021 03:22:00 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Why Data and Engineering Teams Need to Own the CDP]]></title>
      <description><![CDATA[A thoughtful look at why Data and Engineering teams are best suited to own customer data platform implementation & management.]]></description>
      <link>https://www.rudderstack.com/blog/why-engineering-and-it-need-to-own-the-cdp</link>
      <guid>https://www.rudderstack.com/blog/why-engineering-and-it-need-to-own-the-cdp</guid>
      <pubDate>Wed, 12 May 2021 03:09:57 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Introducing RudderStack ETL and Reverse ETL]]></title>
      <description><![CDATA[Launching Reverse ETL and ETL - work with data to and from your warehouse and cloud sources with RudderStack. ]]></description>
      <link>https://www.rudderstack.com/blog/introducing-rudderstack-etl-and-reverse-etl</link>
      <guid>https://www.rudderstack.com/blog/introducing-rudderstack-etl-and-reverse-etl</guid>
      <pubDate>Wed, 12 May 2021 02:55:53 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Ten Companies You Wouldn't Expect That Collect Consumer Data]]></title>
      <description><![CDATA[This blog exposes ten companies that collect consumer data but do not appear to collect data. Read on to know more.]]></description>
      <link>https://www.rudderstack.com/blog/ten-companies-you-wouldnt-expect-that-collect-consumer-data</link>
      <guid>https://www.rudderstack.com/blog/ten-companies-you-wouldnt-expect-that-collect-consumer-data</guid>
      <pubDate>Wed, 12 May 2021 02:52:43 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Data control: What it means and how to manage it]]></title>
      <description><![CDATA[Data control protects accuracy and compliance. Explore what it is and how to manage it effectively.
]]></description>
      <link>https://www.rudderstack.com/blog/what-is-data-control</link>
      <guid>https://www.rudderstack.com/blog/what-is-data-control</guid>
      <pubDate>Tue, 11 May 2021 17:21:39 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Why Single-platform Analytics Tools Don’t Scale Well]]></title>
      <description><![CDATA[Why Single Platform analytics tools do not scale well? RuddertStack responds based on setups and power of insights causing future problems at the early stage.]]></description>
      <link>https://www.rudderstack.com/blog/why-single-platform-analytics-tools-dont-scale-well</link>
      <guid>https://www.rudderstack.com/blog/why-single-platform-analytics-tools-dont-scale-well</guid>
      <pubDate>Tue, 11 May 2021 16:36:03 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Announcing the RudderStack Video Library]]></title>
      <description><![CDATA[RudderStack launches its Video library. A set of detailed, informative videos that will help developers gain knowledge about the product’s features.]]></description>
      <link>https://www.rudderstack.com/blog/announcing-rudderstack-video-library</link>
      <guid>https://www.rudderstack.com/blog/announcing-rudderstack-video-library</guid>
      <pubDate>Tue, 11 May 2021 15:18:12 GMT</pubDate>
    </item>
  
    <item>
      <title><![CDATA[Building a Customer Data Platform on Your Data Warehouse]]></title>
      <description><![CDATA[RudderStack builds a Customer Data Platform on the Data Warehouse. Where one can join all the customer data into a program & get a personalized UI encounter.]]></description>
      <link>https://www.rudderstack.com/blog/building-a-customer-data-platform-on-your-data-warehouse</link>
      <guid>https://www.rudderstack.com/blog/building-a-customer-data-platform-on-your-data-warehouse</guid>
      <pubDate>Tue, 11 May 2021 13:07:23 GMT</pubDate>
    </item>
  
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