Complete customer profiles

Solve identity resolution at the root, create a customer 360 in your own data cloud, and power your business with complete customer profiles

Accelerate customer 360

Rapidly create customer profiles and build features on top with declarative data modeling.

Unify every data point

Combine RudderStack data with every relevant data point in your data cloud to build truly comprehensive profiles.

Enable profiles everywhere

Sync profiles directly to business tools and power real-time web and app experiences with our activation API.

Resolving identities for the most innovative companies:

Automated identity resolution. True customer 360.

Forget rigid tools with limited data access, and skip excessive SQL work that doesn't scale. RudderStack Profiles builds your customer 360 for you with all of the data in your data cloud.

Key features

Boost productivity, increase time to value, and support advanced use cases with engineering friendly features.

Quickstart templates

Get a running start with a basic identity graph and customer 360 tables out of the box

Real-time API

Make your customer 360 available in real-time to power personalized experiences across digital properties

Historical snapshots

Automatically snapshot your ID graph and feature table after every run for easy ML modeling

Flexible business entities

Easily model business logic for any entity, from users and households to accounts and devices

Easy activation

Give every team a safe way to explore and filter the customer 360, then sync audiences to their own tools

Transparent models & code

Profiles generates auditable, portable code that runs in your own data cloud

Identity Graph

Solve identity resolution fast

Instead of writing complex code, you define your input tables and unique identifiers in straightforward config files. Then Profiles uses its powerful semantic models to build a robust identity graph in your data cloud.

Read the Identity Graph docs

Feature Builder

Build features in minutes, not days

Declaratively define features across any dataset in your data cloud. Profiles then automatically generates the computed features on top of your identity graph and adds them to your Customer 360.

Read the Feature Builder docs

Customer 360

Align your business with a customer 360

Centralize control of your identity graph, features, and output tables from a version-controlled workflow to ensure every part of your business can operate from a single, trustworthy source of truth.

Read the Profiles docs

Give business users unprecedented data access

Establish core business definitions in your data cloud, then give business users safe access to explore, filter, and sync data.

Establish core customer segments

Profiles Cohorts make it easy for data teams to establish core customer segments that business users can explore and use as a starting point for audience creation.

Read the Cohorts docs

Empower business teams

Profiles provides an intuitive UI that gives business users a safe way to explore the customer 360, build audiences, and sync them directly to their tools.

Read the Activations docs

RudderStack Profiles allowed us to build one view of the customer across every single shard that could potentially be thrown at me.

Nitt Chuenprateep

Head of Data and Analytics at Shippit

4X increase in ROAS

Learn how the three person data team at Shippit created a customer 360, solved a marketing attribution problem that had plagued the business for years, and enabled marketing to make optimizations that are saving the company over $360,000 annually.

Read the case study