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Build complete customer profiles in your warehouse

Profiles eliminates the complex modeling work for identity resolution and customer 360, empowering every team with a single source of truth.

Identity resolution

Map unique identifiers for any entity (user, account, household) to a single record without writing complex SQL

User features

Rapidly develop and update complex features, including computations, semantic events, and funnel-based attributes

Customer 360 data sets

Generate data sets for every team from a single source of entities and features

Leading brands build their customer 360 with RudderStack

Drive business outcomes
with a single source of truth

Empower your marketing, AI/ML, and product teams with a complete, single-source of truth
that lives in your warehouse. Accelerate business outcomes with RudderStack Profiles.

5x in data engineering productivity

2x in AI model output

3x more AI-driven marketing campaigns shipped

Superpowers, not SQL or SaaS

SaaS platforms limit you to a rigid view of the customer, but hand-rolling
identity resolution requires tens-of-thousands of lines of SQL. Profiles makes it easy.

Painless maintenance and iteration

Profiles makes it easy to add new data sources, accommodate multiple customer definitions, and update profiles at scale.

Get the full picture

Don’t settle for incomplete views of your customer locked in SaaS tools. Leverage all the data in your warehouse to build a true 360 view of your customer.

Customer 360 unlocked in
your warehouse

Leverage powerful tools, built for data teams, that can handle any
level of complexity in your identity resolution and customer 360 projects

Move fast with out-of-the-box customer 360 assets

If you use RudderStack Event Stream, Profiles generates an identity graph and over 30 event-based user features automatically out of the box.

Simply choose your data sources, run a Profiles job using our Customer 360 template, and in minutes you'll get actionable traits like:




Build identity graphs for any entity at any level of complexity

Our code-based Profiles Builder makes it easy to customize identity models for any type of entity across any number of data sources, all within your existing version-controlled development workflows.

Tie individual entities to canonical IDs, then quickly create and map relationships between users, accounts, households, IoT devices, and more.

Go beyond identity resolution and easily compute complex traits

Valuable traits, like the




, can be complex and time consuming to model.

With Profiles, you write simple definitions and RudderStack will automatically compute the values over the identity graph in in your warehouse, then add them to the data set of your choice.

See the full customer journey with funnels and semantic events

Data modeling for customer 360 often requires combining multiple user actions into semantic events and representing the customer journey as a series of steps in a funnel.

Our version-controlled Profiles Builder makes it easy to construct fully custom semantic events and funnels—all without writing SQL.

Automate historical snapshots and metadata management

Maintaining a historical record of how data points change over time is one of the hardest parts of maintaining an identity graph and a customer 360 table.

Profiles automates this metadata management entirely. It creates a snapshot table in your warehouse every time a Profiles job is run, giving you full visibility into the time series changes of your customer 360 and accelerating AI/ML work.

Unlock real-time
use cases

Go real-time with our Activation API Push your customer 360 table to Redis and use our Activation API to query customer profiles in real time. This significantly speeds up real-time personalization and recommendations projects.

Key Features

Powerful and flexible tooling to accelerate identity resolution and customer 360

Configurable ID graph

Automate ID graph generation for any entity, from users to households and accounts

User feature development

Map unique identifiers to any entity and build out full ID graphs without writing complex SQL

Custom SQL Models

Write custom SQL or use existing models to speed up development of your customer 360 project.

Semantic Events

Rapidly develop and update user features on new data and existing models

Customer Journey Funnels

Map unique identifiers to any entity and build out full ID graphs without writing complex SQL

Snapshot History

Unify all of your customer data into a single source of truth for every tool and team

Profile Builder CLI & Modeling

Manage and version-control your ID graph and customer 360 with code from the command-line

Real-time API

Access your customer 360 data sets in real-time with our Activation API

Quickstart Templates

Get a baseline identity graph and actionable user features out of the box

Built to deliver on your data strategy

‎Data leaders choose RudderStack to drive business growth through advanced use cases

"RudderStack Profiles is a major time saver on stitching together our customers’ data. Setup was fast, performant, and most importantly, all built inside our warehouse. We finally have a reliable 360 view of our customers."

Thoren Palacio, Data Leader at TommyJohn

Enterprise Pricing

Our enterprise plan supports large data teams who need state of the art security and white-glove support. Get the full RudderStack Platform

Event Stream


Reverse ETL


‎‎RudderStack's Warehouse Native CDP

With RudderStack, you get the benefits of an integrated, end-to-end platform and the security and control of your own data warehouse. This architecture delivers value at every stage of the data activation lifecycle.


Send real-time data to your entire stack

Save hours of dev work every week by sending the same payload from one SDK to every tool in your stack, including your warehouse and data lake.


Act on complete profiles and real-time data

Ship personalized experiences, reduce churn, and boost customer LTV by activating complete profiles from your warehouse to any tool and team.

Get started today

Build complete customer profiles in your warehouse and accelerate
time-to-value on your customer 360 with Profiles

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