This article will give you an in-depth understanding of Customer 360 including its benefits and applications. You will learn how creating a Customer 360 can help businesses increase profitability and build a positive reputation.

In this article, we will delve into different aspects of obtaining a single customer view and the challenges ahead for data teams in their pursuit of establishing and sustaining this as an invaluable asset for their business.

Identity resolution is the process of combining personal information gathered by a website to generate a complete view of customers for enhanced data analysis.