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RudderStack vs. Segment

It’s time to take a modern approach to your customer data platform. RudderStack is the best alternative to Twilio’s CDP offering because we solve your event data integration challenges with an open source tool, a warehouse-first approach to customer data management, and a pricing model designed for scale.

RudderStack is the only Segment alternative that enables you to turn warehouse data into an event stream via Reverse ETL and send it to every destination in your stack.

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Here are the top reasons companies choose RudderStack over Segment

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    Built for developers

    RudderStack is open source and built for developers including Github integrations and an API-first approach to data management, so you can seamlessly integrate it with your existing stack and workflow.

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    Warehouse-first

    RudderStack treats your data warehouse as a first-class citizen and provides unique features to unify and unlock the data inside. Build complete customer profiles in your warehouse and enrich data for various use cases —all with a little SQL.

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    Complete customer data control

    Say goodbye to GDPR and InfoSec concerns. RudderStack doesn’t store any data. Instead, our data pipelines build your customer data lake and your identity graph on your data warehouse.

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    Scalable, usage-based pricing

    RudderStack’s pricing is sensible. It’s based purely on event volume, not on MTUs (monthly tracked users) like Segment’s model. Our model works for small businesses, startups, and Fortune 100 enterprise companies alike.

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    Support for data warehouses and data lakes

    RudderStack supports data warehouse and data lake destinations including Amazon Redshift & S3, Microsoft Azure Synapse & Data Lake, Google BigQuery & Google Cloud Storage, PostgreSQL, and Snowflake.

Join companies like Crate&Barrel, Tonal and Hinge who stream events through RudderStack

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“When it came down to deciding between the two options, there wasn’t a question. We chose RudderStack as the foundation for our real-time customer data platform to enable data-driven personalized engagement online.”

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- Chris Frye
Director of Digital Architecture, Crate and Barrel

When companies migrate from Segment, they love using these features:

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Transformations

Run JavaScript functions on the live event stream or dbt models on at-rest data, then send the results to your entire stack.

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Data Governance API

Pull rich metadata on your event stream and integrate with your existing alerting system and CI/CD pipeline, then push schema enforcement back into your system—all via API.

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Rich Grafana Dashboards

Get a real-time view of events, see performance under load, set up notifications and alerting, and get rich statistics about event delivery.

Seamlessly migrate from Segment to RudderStack

With our Segment source and support from our migration team, migrating from Segment to RudderStack is a breeze.

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RudderStack vs Segment Comparison

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Pricing

Pricing Model
Events
MTUs

Core Features

High-performance web/mobile event tracking SDKs
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Support for 3rd party SaaS sources (ETL)
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Data governance
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Available destinations
100+
100+
Support for warehouse destinations
CHECK
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Build a single view of the customer in the warehouse
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Identity stitching and resolution
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Enable real-time personalization
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Real-time event transformations
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Real-time monitoring
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Event Replay
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RudderStack Advantages

Data ownership
We don't store your data
Always stores your data
Warehouse sync time
30 mins, configurable to 15 min
12 hours
Reverse ETL support
CHECK
HIPAA Compliant
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Open-source offering
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Dedicated VPC hosting
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Ad-blocker resilient
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Automatically build a customer data lake
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Fuel your whole organization with rich customer data

  • Marketing teams

    Serve marketing with the metrics they need to make smarter decisions, run more impactful marketing campaigns, get a handle on attribution, and create better customer experiences. Dump brittle tag management solutions and use RudderStack to send data to all of your marketing tools.

  • Product teams

    Collect all of your web and mobile app product data with our high performance SDKs, enrich the data in your warehouse, and serve it to product analytics tools to help your team build a deep understanding of the user experience to increase retention and drive a smarter product roadmap. You can also fuel machine learning models with data from RudderStack to create personalized in-app experiences.

  • Sales and Customer Success teams

    Give your sales and support teams superpowers by delivering the complete customer profiles from your data warehouse directly to Salesforce, Hubspot, Zendesk or another CRM tool, so they’ll never perform outreach or schedule a call without the relevant context.

Explore RudderStack Today

Our Free plan includes 5 million events per month, so you can explore and test the product. Install an SDK, connect a destination, and see data start to flow.

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Get started today

Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.

Customer Data Platform for Developers | RudderStack
HIPPA Compliant
SOC 2 TYPE 2Users love RudderStack on G2