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Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
How Masterworks built a donor intelligence engine with RudderStack
by Danika Rockett
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Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.

Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time

How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.

How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.

Understanding data maturity: A practical guide for modern data teams
The journey to data maturity isn't about having the most sophisticated tools or even the biggest volume of data. It's about taking the right steps at the right time to unlock value from the data you have.

Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service

Data governance for healthcare: How regulated industries build trust at scale
Learn how Accurx was able to manage over 40 million monthly events while maintaining strict compliance with healthcare regulations and GDPR, using RudderStack's secure customer data infrastructure.

Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.

How RudderStack simplifies onboarding and elevates customer support
Migrating to a new customer data infrastructure tool can feel daunting, especially when dealing with complex customer data pipelines. That’s why RudderStack provides an onboarding experience designed to set your team up for success from the start.