Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
How AI data integration transforms your data stack
This article breaks down what AI data integration means, explores key benefits like faster time-to-insight and improved data quality, and walks through practical use cases and implementation strategies.
Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)
In this post, we’ll review three options for how to implement RudderStack with Google Tag Manager, based on experience we’ve gathered across thousands of implementations.
Data integration framework: Components and best practices
A well-designed data integration framework can unify your data architecture, enabling automated pipelines, reducing inconsistencies, and providing a single source of truth for analytics and operations.
Data onboarding: How to streamline your process
In this article, we'll break down the key steps of the onboarding process, highlight common pitfalls, and share best practices to help you streamline integration while maintaining data accuracy, governance, and compliance.
Data automation: Tools & tactics for automated data processing
With the right automation tools, you can eliminate hours of tedious work while dramatically improving data accuracy and availability. This article explores how data automation works and how it can transform your approach to data management.
Data standardization: Why and how to standardize data
When teams cannot rely on their data, reporting slows down and decision-making becomes riskier. Learn how standardization addresses these challenges by creating a consistent structure that data can follow from the moment it enters your system.
How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.
