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Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)
by Luke Johnson
Data standardization: Why and how to standardize data
by Danika Rockett
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Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)
In this post, we’ll review three options for how to implement RudderStack with Google Tag Manager, based on experience we’ve gathered across thousands of implementations.
Data standardization: Why and how to standardize data
When teams cannot rely on their data, reporting slows down and decision-making becomes riskier. Learn how standardization addresses these challenges by creating a consistent structure that data can follow from the moment it enters your system.
How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
Understanding data maturity: A practical guide for modern data teams
The journey to data maturity isn't about having the most sophisticated tools or even the biggest volume of data. It's about taking the right steps at the right time to unlock value from the data you have.
Data flow diagram: Components, purpose, and how to create
Complex systems can mask how data moves. Information passes through APIs, queues, databases, and tools, but tracking that movement isn’t always straightforward.Discover how a data flow diagram can help.
Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service
