Collect, unify, and activate customer data

RudderStack makes it easy to collect and send customer data to the tools and teams that need it

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40,000+ sites and apps run RudderStack

Power the data activation lifecycle

Deliver critical data solutions with an end-to-end toolset
Collection and IntegrationData QualityComplianceIdentity ResolutionAI/MLWarehouse Activation

Take back control with a
warehouse native architecture

Run a flexible, secure, end-to-end CDP on your own warehouse with RudderStack

We don't store any data, giving you full ownership and transparency
We build a complete view of your customer on your data warehouse
We are purpose-built for technical data teams and engineers

Accelerate AI/ML projects with clean data

  • Collect clean, model-ready event data

  • Automate identity resolution in your warehouse

  • Rapidly build user features to accelerate modeling

Accelerate AI/ML projects with clean data

Ship powerful data projects that move the needle

Data leaders choose RudderStack to drive business growth through advanced use cases


ML-driven campaigns

Wyze shipped 3x more ML-driven campaigns with a true customer 360

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Site conversions

Loveholidays increased conversion 2x through personalized experiences

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Acquisition cost

Canada Drives decreased CAC by 20% using better data for recommendations

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Key features

RudderStack’s Warehouse Native Customer Data Platform helps data teams collect, unify and activate customer data

Event Streaming

Deploy enterprise-grade event stream pipelines from 16+ SDKs


Quickly build complete customer profiles in your warehouse or data lake

Reverse ETL

Send enriched warehouse data to every team in their own tools

Data Governance

Enforce tracking plans, flag violations and manage PII by destination

Event Transformations

Write JavaScript or Python to fix bad data, hit 3rd-party APIs, and more

200+ Destinations

Sync consistent data to your warehouse, data lake, and business tools

The Warehouse Native Customer Data Platform

RudderStack is the Warehouse Native CDP, built to help data teams deliver value across the entire data activation lifecycle, from collection to unification and activation.

Get started today

Start building smarter customer data pipelines today with RudderStack.
Our solutions engineering team is here to help.