What you can do with Segment

Integrate tools for your specific analytics or marketing use-cases

Define your events and corresponding properties in a personalized data tracking plan using Segment’s Protocols (a premium add-on feature available to the business-tier customers)

Use Personas, Segment’s powerful personalization platform, to create unified customer profiles, build and enrich audiences, and to activate audiences across marketing tools.

Set up dedicated workspaces to manage the schema of the data that each interface sends, and further test and monitor that data for errors

How to set up Segment Integration

Use our step-by-step guide to set up Segment as a source in RudderStack.


Send Customer Event Data from Segment to RudderStack Securely

You can quickly and easily set up Segment as a source on the RudderStack dashboard. Add a webhook destination in your Segment dashboard that points to RudderStack, and send events to RudderStack whenever Segment gets an event. The event data ingested from Segment can be further routed to marketing tools, analytics tools, data warehouses, etc., for further processing.

By Adding Segment as a Source in the RudderStack Dashboard, you can:

  • Capture customer event data from various touchpoints across applications and websites
  • Securely ingest your customer event data and route it to your favorite destination platforms in the desired format
  • Store the events in your preferred data warehouse destination in real-time