What you can do with Segment

Integrate tools for your specific analytics or marketing use-cases

Define your events and corresponding properties in a personalized data tracking plan using Segment’s Protocols (a premium add-on feature available to the business-tier customers)

Use Personas, Segment’s powerful personalization platform, to create unified customer profiles, build and enrich audiences, and to activate audiences across marketing tools.

Set up dedicated workspaces to manage the schema of the data that each interface sends, and further test and monitor that data for errors

How to set up Segment Integration

Use our step-by-step guide to set up Segment as a source in RudderStack.

View the Documentation
image-0c8f06939ec8c24d38a584c79d5fcc9c107a6cfe-152x140-png
cust-logo
cust-logo

Send Customer Event Data from Segment to RudderStack Securely

You can quickly and easily set up Segment as a source on the RudderStack dashboard. Add a webhook destination in your Segment dashboard that points to RudderStack, and send events to RudderStack whenever Segment gets an event. The event data ingested from Segment can be further routed to marketing tools, analytics tools, data warehouses, etc., for further processing.

By Adding Segment as a Source in the RudderStack Dashboard, you can:

  • Capture customer event data from various touchpoints across applications and websites
  • Securely ingest your customer event data and route it to your favorite destination platforms in the desired format
  • Store the events in your preferred data warehouse destination in real-time
Try this in RudderStack
image-ba7c7a6318c2503e12e23653d21a54fc2d2d57f9-490x437-svg
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.