Integrate Segment with Google Ads
Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Google Ads and all of your other cloud tools.Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.
Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.