Feeling stuck with Segment? Say 👋 to RudderStack.
Integrate Segment with Optimizely Feature Experimentation
Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Optimizely Feature Experimentation and all of your other cloud tools.
Easy Segment to Optimizely Feature Experimentation integration with RudderStack
RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Optimizely Feature Experimentation. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Optimizely Feature Experimentation and RudderStack
Query raw event data
Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.
Build user-level analytics
Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.
Find your best marketing channels
Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.
Frequently Asked Questions
About Optimizely Feature Experimentation
Optimizely is a popular A/B testing tool that allows you to test and experiment with new website features and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.
About Segment
Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.
