Feeling stuck with Segment? Say 👋 to RudderStack.
Integrate Segment with Google Analytics 360
Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Google Analytics 360 and all of your other cloud tools.
Easy Segment to Google Analytics 360 integration with RudderStack
RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Google Analytics 360. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Google Analytics 360 and RudderStack
Query raw event data
Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.
Build user-level analytics
Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.
Find your best marketing channels
Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.
Frequently Asked Questions
About Google Analytics 360
Google Analytics 360 is the enterprise version of Google Analytics that allows you to get actionable insights from your data. It provides enterprise teams with all the standard along with more sophisticated analytics capabilities and the ability to export your data and insights to BigQuery. You also get SLA obligations, guaranteed uptime, extended support, and a lot more.
About Segment
Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.