Integrate Segment with Variance

Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Variance and all of your other cloud tools.

Request a demo

Easy Segment to Variance integration with RudderStack

RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Variance. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Variance and RudderStack

Query raw event data

Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.

Build user-level analytics

Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.

Find your best marketing channels

Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.

Frequently Asked Questions

How do you integrate Segment with Variance?

With Rudderstack, integration between Segment and Variance is simple. Set up a Segment source and start sending data.

Is it expensive to integrate Segment with Variance?

Pricing Segment and Variance can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

How long does it take to integrate Segment with Variance?

Timing can vary based on your tech stack and the complexity of your data needs for Segment and Variance.

RudderStack Variance Documentation

Refer to our step-by-step guide and start using Variance today

RudderStack Segment Documentation

Refer to our step-by-step guide and start using Segment today

About Variance

Variance is a Customer Growth Platform that enables real-time access to all your customer data and operationalizes your product, marketing, and sales data. It allows you to create, access, and manage intent-based signals across all stages of your customer’s journey.

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.