Segment
Mailchimp
Integrate Segment with Mailchimp
Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Mailchimp and all of your other cloud tools.
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Easy Segment to Mailchimp integration with RudderStackRudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Mailchimp. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.Popular ways to use Mailchimp and RudderStack
Query raw event dataImport analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.
Build user-level analyticsLoad your raw, first-party event data into your warehouse to analyze behaviors for each individual user.
Find your best marketing channelsUncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.
Frequently Asked Questions
With Rudderstack, integration between Segment and Mailchimp is simple. Set up a Segment source and start sending data.
Pricing Segment and Mailchimp can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.
Timing can vary based on your tech stack and the complexity of your data needs for Segment and Mailchimp.
Use the Mailchimp integration with other popular sources
About Mailchimp

Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.

Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.

RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.