Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Product News Vol. #008 - UI Refresh and New Integrations
Our live debuggers for sources and destinations haven't changed visually in a very long time. We’re excited to announce a completely refreshed live debugger interface, along with a few other major improvements in other parts of the app.

Our Product Vision for a Developer-First CDP
This blog talks in detail about RudderStack's product vision- what you can expect from RudderStack in the coming quarters in terms of features and experience.

RudderStack Product News Vol. #007 - New Security Features
The product team has been working on multiple features to improve security across the RudderStack platform, along with rolling out some new destination integrations.

From Show HN as a "Segment Alternative" to Series A in One Year: Reflections From Our Founder
This blog talks about RudderStack's journey to date from inception to becoming a well-funded Customer Data Platform (CDP) for developers.

RudderStack Announces $21m Series A and Launches RSDX, the First CDP for Developers
Today, we are announcing RSDX: the first CDP built for developers. RSDX combines Customer Data Platform capabilities with a developer-first design that allows it to work the way developers already do.

RudderStack Product News Vol. #006 - Better Data Reporting
Our latest sprint focused on improving data reporting in multiple views of the product and adding several marketing integrations. Read this article for details.

JavaScript SDK from 200ms to 20ms
This post discusses how RudderStack worked with our customer Loveholidays to develop a high-performance JavaScript SDK that reduced execution time from 200-300ms down to 20-60ms.

The Complete Customer Data Stack: Data Validation
In this post, you will know about common challenges to data validation and will show you how RudderStack can break them down & make it a smooth step in your workflow

Premium Cloud ELT and Reverse-ETL Features are Now Available in RudderStack Cloud Free
New features, Reverse ETL, and cloud ELT pipelines are now available in RudderStack Cloud Free. These features enable Data Engineers to manage all three primary pipelines in the customer data stack through RudderStack.