Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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How to Migrate from Segment to RudderStack
Check out this guide to learn how you can switch from Segment to RudderStack in four simple steps with minimal engineering work and no data loss, and get started with migration.

Churn Prediction With BigQueryML to Increase Mobile Game Revenue
Read how Torpedo Labs leveraged RudderStack and BigQuery ML to increase revenue for Wynn Casino’s Wynn Slots app to the tune of $10,000 a day by reducing customer churn.

Dogfooding at RudderStack: Our Data Stack
Here is a quick guide to how we leverage our Event Stream and ETL pipelines to ingest data from our apps, websites, and cloud tools right here at RudderLabs.

RudderStack Product News Vol. #009 - Our Q3 Product Roadmap
In this update, we give you a bit more visibility into our product roadmap. The team has been working hard on planning and focus areas, and we're excited about what's ahead in Q3.

How Data Teams use RudderStack to Support Marketing
Here’s an overview of the specific ways data teams support marketing from the data layer with RudderStack. Read the blog to know more.

Why It’s Hard for Data Teams and Developers to Support Marketing
We discuss one of the core issues for marketing departments: teams want to deliver data-driven digital experiences as fast as possible, but building them requires dedicated developers and time, often the two scarcest resources within a company.

RudderStack Product News Vol. #008 - UI Refresh and New Integrations
Our live debuggers for sources and destinations haven't changed visually in a very long time. We’re excited to announce a completely refreshed live debugger interface, along with a few other major improvements in other parts of the app.

RudderStack Product News Vol. #007 - New Security Features
The product team has been working on multiple features to improve security across the RudderStack platform, along with rolling out some new destination integrations.

From Show HN as a "Segment Alternative" to Series A in One Year: Reflections From Our Founder
This blog talks about RudderStack's journey to date from inception to becoming a well-funded Customer Data Platform (CDP) for developers.