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A Customer Data Platform History

When commerce moved online, companies turned to SaaS to help them leverage customer data, but SaaS made a data silo mess. The CDP came about to clean it up with a complete customer view but struggled to deliver on its promise.

Brooks Patterson

Content Marketing Manager at RudderStack

A Customer Data Platform History
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Company

RudderStack Webinar for NSHM, Kolkata: An Open-Source Initiative

By Amey Varangaonkar

Company

Clickstream Analytics: A Gamechanger for eCommerce

By Amey Varangaonkar

Product

Game Analytics for Mobile: Casino Game Case Study

By Amey Varangaonkar

Product

RudderStack – An Open-source Customer Data Infrastructure: Podcast with Soumyadeb Mitra

By Amey Varangaonkar

Engineering

Clickstream Data Mining Techniques: An Introduction

By Soumyadeb Mitra

Product

Protect Personally Identifiable Information (PII) in Your Apps Using RudderStack

By Dipanjan Biswas

Engineering

Identity Graph and Identity Resolution in SQL

By Soumyadeb Mitra

Product

Simplifying Event Filtering and Value Aggregation with RudderStack

By Kostas Pardalis

Product

RudderStack: An Open-Source Customer Data Platform

By Soumyadeb Mitra

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