The Data Cloud CDP

Run a flexible, secure, end-to-end customer data platform on your own data cloud

Own your customer data

Create customer profiles in your own data cloud with powerful, transparent tooling.

Build a real customer 360

Use all the data in your data cloud to build complete profiles and easily compute features on top.

Enable real-time activation

Send identity-resolved data directly to over 200 tools, and enable teams to act on customer signals immediately.

The CDP of choice for the world's leading data teams

Platform efficiency with total flexibility and control

Customer data tools don't have to keep your data and impose rigid limitations. RudderStack simplifies data movement, provides endless flexibility to support any use case, and we don't store your data.

Data collection and integration

Collect and integrate data in real time

Deliver reliable data from every source to over 200 business tools for real-time activation, and send it to your data cloud for centralization and modeling.

Explore Event Stream

Data unification

Unify every customer data point

Use RudderStack Profiles to model a comprehensive customer 360 with your RudderStack event data and every other relevant data point in your data cloud.

Explore Profiles

Data enablement

Power your business with complete profiles

Sync your customer profiles downstream with Reverse ETL for activation, enabling every team to build better customer experiences and make smarter decisions.

Explore Reverse ETL

RudderStack Profiles allowed us to build one view of the customer across every single shard that could potentially be thrown at me.

Nitt Chuenprateep

Head of Data and Analytics at Shippit

4x Increate in ROAS

Learn how the three-person data team at Shippit created a customer 360, solved a marketing attribution problem that had plagued the business for years, and enabled marketing to make optimizations that are saving the company over $360,000 annually.

Read the case study