Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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The Open Source Story - Open Sourcing RudderStack Blog and Docs
RudderStack reveals its open-source story. Also, it focuses on why & how it open-sourced the content & took the next step in our open source journey of docs.

Why You Don’t Want a CDP Made for Marketers
Know everything about CDPs and the problems they solve. Also, know in which cases you should not go for a Customer Data Platform.

RudderStack + GitHub Sponsors: Making Open Source More Sustainable for Developers
Partnered with GitHub Rudderstack is making the OS more sustainable for developers. This helps the developers to compensate at better channels & supports OS.

RudderStack’s Licensing Explained
Six simple steps to send your event data from RudderStack from any source to any destination of your choice to gain business insights using customer data analytics.

RudderStack Webinar for NSHM, Kolkata: An Open-Source Initiative
RudderStack presented a webinar to NSHM, an Engineering college, and explained various open-source technologies in action. Read this blog for further details.

Clickstream Analytics: A Gamechanger for eCommerce
In this article, we’ll give you a primer about clickstream analytics covering what it is, what it does, and why it’s so useful for eCommerce businesses to enhance their customer experience, improve conversion rates, and optimize marketing spend.

Game Analytics for Mobile: Casino Game Case Study
RudderStack now explains to optimize mobile game analytics and presents a complete guide for the amazing casino game & how Wynn Casino Game used RudderStack.

RudderStack – An Open-source Customer Data Infrastructure: Podcast with Soumyadeb Mitra
In this interview with Software Engineering Daily, Soumyadeb Mitra – the founder, and CEO of RudderStack – talks about the Customer Data Infrastructure space and RudderStack.

Clickstream Data Mining Techniques: An Introduction
Check out this post for an overview of two key clickstream data mining techniques: Markov Chain and the cSPADE algorithm. Using these techniques, you can predict customer clicks and segment your clickstream data.