Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
Now using RudderStack set up a Warehouse first CDP on Snowflake by following the step-by-step guide and along with that get an overview of the architecture.

Building a Customer Data Platform on Your Data Warehouse
RudderStack builds a Customer Data Platform on the Data Warehouse. Where one can join all the customer data into a program and get a personalized UI encounter.

Developing a Custom Plugin using Flutter
Check out this tutorial with hands-on code to learn how to create a custom plugin using Flutter, Google's free and open-source UI application development toolkit.

5 Best Practices for Tracking In-app Event Data
Learn why you need to track in-app events, what to track and what not to track, and get a few pro tips on designing your event data, including how to take care of your payment data.

Top 10 Tools for Data Engineers
This post examines the top 10 tools that data engineers use for building effective, efficient data infrastructure. It includes tools such as Python, Spark, Snowflake, and more.

The Open Source Story - Open Sourcing RudderStack Blog and Docs
RudderStack reveals its open-source story. Also, it focuses on why & how it open-sourced the content & took the next step in our open source journey of docs.

Why You Don’t Want a CDP Made for Marketers
Know everything about CDPs and the problems they solve. Also, know in which cases you should not go for a Customer Data Platform.

RudderStack + GitHub Sponsors: Making Open Source More Sustainable for Developers
Partnered with GitHub Rudderstack is making the OS more sustainable for developers. This helps the developers to compensate at better channels & supports OS.

RudderStack’s Licensing Explained
Six simple steps to send your event data from RudderStack from any source to any destination of your choice to gain business insights using customer data analytics.