Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)
by Luke Johnson
Data standardization: Why and how to standardize data
by Danika Rockett
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RudderStack: An Open-Source Customer Data Platform
RudderStack is an open-source customer data platform tool. It collects, routes, processes data from your websites, apps, cloud tools, and data warehouse.
Introducing RudderStack Transformations
RudderStack Transformations allow you to transform your data in-flight with custom JavaScript so you can customize integrations, fix bad data, and enrich events.
A Comprehensive Guide to Snowflake Data Types
In this comprehensive guide, we will explore the different data types supported by Snowflake and understand how they can be effectively used in your data analysis projects.
What is a customer data platform (CDP)?
What is a customer data platform (CDP)? A Customer Data Platform (CDP) is a specialized software platform designed to centralize customer data from various sources, unify that data into a customer
What is Duck DB
As a data scientist or data analyst, you'll spend the majority of your time managing and manipulating data. This often involves employing Python for data engineering tasks.
What is Entity Resolution?
Entity resolution is the procedure of linking records that pertain to the same real-world entity, like an individual, company, or household, helping you eliminate duplicate records and consolidate your data.
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
What is user segmentation? Definition, examples, and benefits
What is user segmentation? Definition, examples, and benefits. User segmentation is crucial for creating effective marketing strategies that delight your ideal customer profile (ICP).
What is Apache Airflow?
As a data engineer, you're undoubtedly familiar with the complexities of managing ETL (Extract, Transform, Load) processes and batch operations, especially with the rapid expansion of cloud data warehouses.
