Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis
RudderStack approaches the routing data using Amazon Kinesis and AWS Lambda Functions. So that one can easily activate the Data Streams by using Rudderstack.

Churn Prediction using BigQueryML
RudderStack explains how to churn prediction can happen using Google’s BigQueryML together with the clickstream data gathered and delivered using the stage.

Why Single-platform Analytics Tools Don’t Scale Well
This post answers the following Quora question: "What are the benefits of a data warehouse for a web startup over third-party analytics tools like Google Analytics and Mixpanel?"

Ten Companies You Wouldn't Expect That Collect Consumer Data
In this post, we highlight several companies—some you’ve heard of and some you might not have—to raise awareness about the huge number of B2B companies that collect customer data.

Announcing the RudderStack Video Library
RudderStack launches its Video library. A set of detailed, informative videos that will help developers gain knowledge about the product’s features.

The Tale of Identity Graph and Identity Resolution
Understanding users is crucial to every analysis. Here, we outline the challenges of tieing user activities from different devices and channels together while preserving privacy. In part two, we cover the solution.

Using SQLite on Unity for Android and iOS
RudderStacks endorses the SQLite on Unity for Android and iOS. That will aid produce a high volume of data, notably telemetry data coming from mobile games.

Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
Now using RudderStack set up a Warehouse first CDP on Snowflake by following the step-by-step guide and along with that get an overview of the architecture.

Building a Customer Data Platform on Your Data Warehouse
RudderStack builds a Customer Data Platform on the Data Warehouse. Where one can join all the customer data into a program and get a personalized UI encounter.