Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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Migrating from Segment Part 2: Personas & SQL Traits in RudderStack
We recently helped a customer migrate from Segment to RudderStack, and the project included transitioning Personas functionality to RudderStack Reverse ETL.
RudderStack Product News Vol. #010 - Volume Reporting, Sync Retry & More
This update includes a few of our most requested features such as volume reporting and sync retry which our customers are happy to see in production. Read the blog to know more.
RudderStack as Customer Data Infrastructure
Referring to RudderStack as only “infrastructure” doesn’t tell the entire story, because we enable all sorts of powerful use cases with data, they just occur either in your data warehouse or downstream tools (including CDPs used by marketing teams).
How to Migrate from Segment to RudderStack
Check out this guide to learn how you can switch from Segment to RudderStack in four simple steps with minimal engineering work and no data loss, and get started with migration.
Churn Prediction With BigQueryML to Increase Mobile Game Revenue
Read how Torpedo Labs leveraged RudderStack and BigQuery ML to increase revenue for Wynn Casino’s Wynn Slots app to the tune of $10,000 a day by reducing customer churn.
Dogfooding at RudderStack: Our Data Stack
Here is a quick guide to how we leverage our Event Stream and ETL pipelines to ingest data from our apps, websites, and cloud tools right here at RudderLabs.
RudderStack Product News Vol. #009 - Our Q3 Product Roadmap
In this update, we give you a bit more visibility into our product roadmap. The team has been working hard on planning and focus areas, and we're excited about what's ahead in Q3.
How Data Teams use RudderStack to Support Marketing
Here’s an overview of the specific ways data teams support marketing from the data layer with RudderStack. Read the blog to know more.
Why It’s Hard for Data Teams and Developers to Support Marketing
We discuss one of the core issues for marketing departments: teams want to deliver data-driven digital experiences as fast as possible, but building them requires dedicated developers and time, often the two scarcest resources within a company.
