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Segment 2 years after the Twilio acquisition

Segment 2 years after the Twilio acquisition

What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).

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Data Infrastructure
Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

by Soumyadeb Mitra

Feature launch: Identity graphs

Feature launch: Identity graphs

We’ve extended the functionality of our Profiles project by enabling teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL

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Identity Resolution
Ryan McCrary

Ryan McCrary

Product Manager at RudderStack

by Ryan McCrary

RudderStack Intern Experience: Improving Digital Campaign Management

RudderStack Intern Experience: Improving Digital Campaign Management

Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve digital campaign management and tracking at RudderStack.

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RudderStack Updates
Henry Lassa

Henry Lassa

RudderStack Intern

by Henry Lassa

Session Tracking Is Now in Session

Session Tracking Is Now in Session

You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.

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Data Infrastructure
Arnab Pal

Arnab Pal

by Arnab Pal

How RudderStack Core Enabled Us to Build Reverse ETL

How RudderStack Core Enabled Us to Build Reverse ETL

Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.

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Data Infrastructure
Ranjeet Mishra

Ranjeet Mishra

Principal Engineer

by Ranjeet Mishra

Streamlined Destination Configuration In RudderStack

Streamlined Destination Configuration In RudderStack

It’s now easier than ever to set up complex destinations in RudderStack. In this post, we detail the new configuration flow that clarifies and streamlines the setup process, so you can complete initial setup quickly.

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RudderStack Updates
Amy Ng

Amy Ng

Product Director at RudderStack

by Amy Ng

Five Ways To Shorten Time To Value for Your Customer Engagement Data

Five Ways To Shorten Time To Value for Your Customer Engagement Data

In our experience helping customers quickly implement RudderStack to deliver value, we’ve determined five key steps that create a strong foundation for scale while rapidly driving business impact. Here CSM Christie Green breaks down these learnings.

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Data Enablement
Christie Green

Christie Green

Enterprise Success

by Christie Green

How to Extend a Flutter Plugin to Support Web

How to Extend a Flutter Plugin to Support Web

Learn how the RudderStack Engineering team extended our Flutter SDK to support web along with mobile applications allowing you to track events from mobile and web based Flutter apps and send them to every destination in your stack.

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RudderStack Updates
Debanjan Chatterjee

Debanjan Chatterjee

Senior Software Engineer

by Debanjan Chatterjee

Why it's hard to build a 360-degree view of your customer

Why it's hard to build a 360-degree view of your customer

Why do so many companies still struggle with building a complete view of their customer? As always, the answer is in the data. Learn why user identities, metadata, semantics and even data ops make the golden customer record so elusive.

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Identity Resolution
Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

by Soumyadeb Mitra

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Start delivering business value faster

Implement RudderStack and start driving measurable business results in less than 90 days.

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