Rudderstack blog

With cookieless tracking, you can control what user information you collect and where you store it to easily adapt to fast-changing regulations and user expectations.

Braze’s data point based pricing model can cause a major pain point. Our Braze Deduplication feature solves this problem. Prevent sending duplicate data to Braze with one click and eliminate accidental overages.

With a customer 360, you can deliver every bit of relevant customer data to the right people, in the right places, at the right time to craft the connected end-to-end customer experiences that cultivate strong customer relationships.

With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.

Creating a customer 360 doesn’t have to be a Sisyphean task. Here’s how you can use RudderStack to solve the major technical challenges at every step of the process.

A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.

Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.

The data activation lifecycle is a continuous, three-stage cycle that enables you to progressively harness the power of your customer data to drive business impact.

In the second installment of The Profiles Handbook, we dive into the building blocks of a Profiles project – models. Check it out to learn about the different types of models, their classifications, and how they fit into the Profiles ecosystem.