Rudderstack blog

With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.

Creating a customer 360 doesn’t have to be a Sisyphean task. Here’s how you can use RudderStack to solve the major technical challenges at every step of the process.

A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.

Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.

The data activation lifecycle is a continuous, three-stage cycle that enables you to progressively harness the power of your customer data to drive business impact.

In the second installment of The Profiles Handbook, we dive into the building blocks of a Profiles project – models. Check it out to learn about the different types of models, their classifications, and how they fit into the Profiles ecosystem.

The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.

Get an overview of RudderStack profiles, a product designed to make building a complete customer view and activating comprehensive customer profiles accessible for every data team.

We’re excited to deepen our relationship with Amazon Web Services. RudderStack is now available in AWS marketplace, and we have joined the AWS ISV Accelerate Program.