Popular ways to use Optimizely Feature Experimentation and RudderStack
Skip the custom integration and send existing data feeds to Optimizely Feature Experimentation.
Automatically send user data to [integration, destination=TRUE] without custom code.
Automatically send experiment and variation details to Optimizely Feature Experimentation without custom code.
Frequently Asked Questions
About Optimizely Feature Experimentation
Optimizely is a popular A/B testing tool that allows you to test and experiment with new website features and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.