Optimizely Feature Experimentation Overview

Configuring the Optimizely integration in RudderStack is easy. Once the integration is enabled, RudderStack automatically tracks and collects all your experimentation data and routes it securely and reliably to Optimizely in real-time. With RudderStack, you don’t need to waste time manually tracking the events. All you have to do is add the Optimizely snippet in the tag of your website, along with the RudderStack JavaScript snippet, and RudderStack takes care of everything else. RudderStack lets you send your event data to Optimizely via device mode and cloud mode.

Add Optimizely as a destination in RudderStack and:

• Skip all the manual configurations to set up Optimizely and get started in no time
• Route your event data experimentations across various event data sources to Optimizely reliably
• Send your experiment data to Optimizely along with the associated properties in real-time
• Provide custom campaign properties to Optimizely without the risk of incompatibility
• Experiment within each product lifecycle by testing alongside your feature launches