Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Why the Cloud SaaS Tools Used by Marketing, Sales, and Product Teams Create Data Silos
In this post, we take a look at the causes behind the “cloud SaaS customer data silo” problem, then discuss the ways that many modern data engineering teams are architecting their data stacks to mitigate the challenge.
RudderStack Webinar for NSHM, Kolkata: An Open-Source Initiative
RudderStack presented a webinar to NSHM, an Engineering college, and explained various open-source technologies in action. Read this blog for further details.
Clickstream Analytics: A Gamechanger for eCommerce
In this article, we’ll give you a primer about clickstream analytics covering what it is, what it does, and why it’s so useful for eCommerce businesses to enhance their customer experience, improve conversion rates, and optimize marketing spend.
Game Analytics for Mobile: Casino Game Case Study
RudderStack now explains to optimize mobile game analytics and presents a complete guide for the amazing casino game & how Wynn Casino Game used RudderStack.
RudderStack – An Open-source Customer Data Infrastructure: Podcast with Soumyadeb Mitra
In this interview with Software Engineering Daily, Soumyadeb Mitra – the founder, and CEO of RudderStack – talks about the Customer Data Infrastructure space and RudderStack.
Clickstream Data Mining Techniques: An Introduction
Check out this post for an overview of two key clickstream data mining techniques: Markov Chain and the cSPADE algorithm. Using these techniques, you can predict customer clicks and segment your clickstream data.
Protect Personally Identifiable Information (PII) in Your Apps Using RudderStack
Use RudderStack to protect the Personally Identifiable Information (PII) in Your Apps. We simplify the process of making PII notes on the streaming data.
Identity Graph and Identity Resolution in SQL
In this blog, we will show how we can associate an anonymous or user ID with the virtual ID to tie all the events as originating from one end user. The system tags each of these events with individual IDs.
Simplifying Event Filtering and Value Aggregation with RudderStack
RudderStack endorses its sophisticated mechanism solution to Simplifying Event Filtering and Value Aggregation outwardly introducing any standard mistakes.
