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September 28, 2022
Recognized as One to Watch for the Marketing Tech Stack
We’re excited to share that Snowflake suggested RudderStack as One to Watch in the Analytics category for their annual Modern Marketing Data Stack awards. You can learn more about the awards here in Snowflake’s official announcement.
The marketing tech stack market is crowded and today, many marketing teams are struggling to operate from a single source of truth, which is essential for powering personalized experiences and measuring ROI. As a result, Snowflake created this report to show marketers how they can use the right tools alongside the Snowflake Cloud to create a single source of truth that is agile, insightful, and actionable. Snowflake chose the winners for this award based on an agnostic, data-backed report on the best-of-breed tools and practices used by their customers globally.
Snowflake’s analysis highlighted RudderStack as a key analytics tool used by their customer base. The analytics category included all forms of technology that apply “analytical processes to marketing-related data from various sources to enable insights into what drives consumer actions, and refines an organization’s marketing campaign and optimizes their return on investment.” Tools that were included in this category included web analytics, social analytics, product analytics, behavioral analytics, and more.
To learn more about how Snowflake customers are using RudderStack to gain powerful analytics and implement them across marketing as well as other departments, you can register for our upcoming webinar with Shippit.
Customer and Partner Marketing