Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Product News Vol. #015 - Distributing Alert Messages From Grafana With Webhooks
In this update, learn how to set up alerts within Grafana and send them to a RudderStack Webhook Source which can then deliver the alert notices to downstream tools such as Email and Slack.

Distributing Alert Messages From Grafana With Webhooks
How to create alerts in Grafana and send them to a RudderStack Webhook Source for delivery to tools like Slack, Microsoft Teams, Email, PagerDuty, and Data Dog.

Why Your Data Warehouse Should Be the Foundation of Your CDP
This post explores the advantages of the Warehouse Native Customer Data Platform and examines how RudderStack’s warehouse-first approach separates it from the traditional marketing CDP.

RudderStack Product News Vol. #014 - Incremental Uploads for Reverse ETL and New Integrations
In this update, we share incremental uploads for Reverse ETL and new integrations - Quantum Metric and Sentry. Check out the product news blog for more information.

Overcoming the Limitations of Client-Side Form Tracking With Webhooks
How to use RudderStack’s Webhook Source to submit form data to RudderStack without it being susceptible to client-side script blocking tools.

RudderStack and Mixpanel Announce Partnership Advancing Product Analytics for the Modern Data Stack
Mixpanel and RudderStack are proud to partner together to deliver better analytics to product teams everywhere, fueled by rich data from the data warehouse.

8 Google Analytics Alternatives (Enterprise and Open Source)
In this post, we explore 8 alternatives to Google Analytics that enable deeper insights and reduce data privacy concerns. We also look at the benefits of implementing a unified data layer to fuel every tool in your data stack with consistent data.

Streaming Events From Salesforce for Lead Enrichment With RudderStack’s Webhook Source
How to use the Webhook Source to stream events from Salesforce through Rudderstack for lead enrichment then back to Salesforce.

Dogfooding at RudderStack: Tracking Plans Part 1
This article talks about RudderStack’s API-first Tracking Plans feature and how you can leverage it to build data trust. RudderStack Tracking Plans are the latest offering within our Data Governance API.