Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
Amazon Redshift pricing: What to expect and how it compares
Navigating the Redshift pricing can be challenging. Per-hour charges, storage fees, and the choice between serverless and on-demand options create a complex cost landscape.
How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.
Is AI bringing application observability and behavior tracking together?
AI-native, agentic apps blend system traces with user intent. This post introduces “intent observability,” a unified view that connects traces to journeys, costs, and outcomes—so product, data, and SRE teams finally share the same dashboard.
Snowflake storage integration: Setup, tools, and tips
Learn how Snowflake storage integrations enable secure, credential-free access to S3, GCS, and Azure Blob. Compare Snowpipe vs COPY INTO, set up external stages, and optimize cost, performance, and governance.
Jaja Finance unlocks smarter marketing with RudderStack + Snowflake
Learn how Jaja Finance, a UK digital lender, centralized behavioral data from iOS, Android, and web into Snowflake using RudderStack, creating a single, trusted source of truth for marketing and product analytics.
AI just explained CDPs better than we ever did
AI is cutting through the noise in the CDP market by simplifying how we understand and compare platforms. Learn how it distilled the entire category into two core use cases—and why that matters for buyers and vendors alike.
Data warehouse testing tools: Top 9 picks with use cases
This guide explores the top data warehouse testing tools that automate validation processes, reduce testing time, and ensure data integrity across your entire pipeline.
Hybrid, cloud, on-premise: What enterprises should know
This article explores the strengths and trade-offs of on-premise, cloud, and hybrid approaches, and how enterprises can evaluate which combination makes the most sense for their business.
