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Hugo
Mailchimp

Integrate your Hugo site with Mailchimp

Don't go through the pain of direct integration. RudderStack’s Javascript SDK makes it easy to send data from your Hugo site to Mailchimp and all of your other cloud tools.

Easy Hugo to Mailchimp integration with RudderStack

RudderStack’s open source Javascript SDK allows you to integrate RudderStack with your your Hugo site to track event data and automatically send it to Mailchimp. With the RudderStack Javascript SDK, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Mailchimp and RudderStack

Create leads automatically

Automatically create customer records in real time in Mailchimp when someone signs up.

Trigger campaigns

Enable your marketing team to trigger email, SMS, mobile, and personalization campaigns based on user actions.

Easily update user traits

Provide your marketing team with advanced segmentation capabilities by updating user traits in real time.

Frequently Asked Questions

With Rudderstack, integration between Hugo and Mailchimp is simple. Set up a Hugo source and start sending data.

Pricing Hugo and Mailchimp can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

Timing can vary based on your tech stack and the complexity of your data needs for Hugo and Mailchimp.

Yes, RudderStack streamlines the integration and management of your connection between Hugo & Mailchimp, but you check out our guide on How to Event Stream Data from Your Hugo Site to Google Analytics Using RudderStack to learn how to connect the tools manually.

Use the Mailchimp integration with other popular sources

Use the Hugo integration with other popular destinations

About Mailchimp

Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.

Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.

RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.