Integrate your PHP app with Mailchimp
Don't go through the pain of direct integration. RudderStack’s PHP SDK makes it easy to send data from your PHP app to Mailchimp and all of your other cloud tools.
Easy PHP SDK to Mailchimp integration with RudderStack
RudderStack’s open source PHP SDK allows you to integrate RudderStack with your your PHP app to track event data and automatically send it to Mailchimp. With the RudderStack PHP SDK, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Mailchimp and RudderStack
Automatically create customer records in real time in Mailchimp when someone signs up.
Enable your marketing team to trigger email, SMS, mobile, and personalization campaigns based on user actions.
Provide your marketing team with advanced segmentation capabilities by updating user traits in real time.
Frequently Asked Questions
With Rudderstack, integration between PHP SDK and Mailchimp is simple. Set up a PHP SDK source and start sending data.
Timing can vary based on your tech stack and the complexity of your data needs for PHP SDK and Mailchimp.
Yes, RudderStack streamlines the integration and management of your connection between PHP SDK & Mailchimp, but you check out our guide on How To Send Data From Your PHP Codebase to Snowflake to learn how to connect the tools manually.
Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.
Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.
RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.
About PHP SDK
RudderStack’s open-source PHP SDK allows you to track and capture event data from your PHP code. Once enabled, the event requests will flow through RudderStack to a wide range of everyday, popular marketing, sales, and product tools.