Mailchimp Overview
Email marketing automation platform
Destination
Event Stream
RudderStack eliminates the need for dedicated ETL systems or custom scripts to update your Mailchimp lists. RudderStack captures the details of your users across various platforms along with their traits and updates your Mailchimp lists accordingly. You can also add a new user to the list or add a user to multiple Mailchimp lists. With RudderStack, your Mailchimp records will always be up-to-date, so you can use it to promote and grow your business.
By Adding Mailchimp Support for RudderStack, you can:
- Send your user data to Mailchimp without having to build a connection to the Mailchimp API
- Add or update users to Mailchimp lists while ensuring there is no duplication of records
- Subscribe your users to multiple lists depending on your business requirements
- Send custom traits or merge fields to Mailchimp directly
- Update the subscription status of your existing users
About Mailchimp
Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.
Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.
RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.
