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Mailchimp Integration

Email marketing automation platform

DestinationEvent Stream

Mailchimp Integration

Email marketing automation platform

DestinationEvent Stream

RudderStack eliminates the need for dedicated ETL systems or custom scripts to update your Mailchimp lists. RudderStack captures the details of your users across various platforms along with their traits and updates your Mailchimp lists accordingly. You can also add a new user to the list or add a user to multiple Mailchimp lists. With RudderStack, your Mailchimp records will always be up-to-date, so you can use it to promote and grow your business.

By Adding Mailchimp Support for RudderStack, you can:

  • Send your user data to Mailchimp without having to build a connection to the Mailchimp API
  • Add or update users to Mailchimp lists while ensuring there is no duplication of records
  • Subscribe your users to multiple lists depending on your business requirements
  • Send custom traits or merge fields to Mailchimp directly
  • Update the subscription status of your existing users
Use the Mailchimp integration with other popular sources

RudderStack Mailchimp Documentation

Refer to our step-by-step guide and start using Mailchimp today

About Mailchimp

Mailchimp is a popular email marketing platform that allows you to grow your audience, find new customers, and devise strategies to boost your sales. With Mailchimp, you get all the tools you need to automate various marketing activities and connect with your customers most efficiently. Mailchimp’s effective mailing system allows you to leverage customized, pre-built email automation to connect with the right customers at the right time. Emails often tend to give you the highest ROI, and Mailchimp allows you to get the most out of your email marketing strategy to grow your business. If you are looking to increase your conversion rate, improve customer retention, and ultimately grow your business, Mailchimp is the perfect marketing solution for you.