Popular Google Analytics use cases

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Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
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Cross-platform tracking
Track the entire user journey across platforms without the technical headache.
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Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.
Read Google Analytics Docs

Use the AMP Analytics SDK with other popular destinations

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Use the AMP pages to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your AMP pages
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Automatically send data from your AMP pages to any destination that supports Webhooks
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Send product data from your AMP pages to Amplitude in a few clicks.
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About Google Analytics
Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.