Google Analytics

Integrate your iOS app with Google Analytics

Don't go through the pain of direct integration. RudderStack’s iOS SDK makes it easy to send data from your iOS app to Google Analytics and all of your other cloud tools.

Easy iOS SDK to Google Analytics integration with RudderStack

RudderStack’s open source iOS SDK allows you to integrate RudderStack with your iOS app to track event data and automatically send it to Google Analytics. With the RudderStack iOS SDK, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Analytics and RudderStack

Enable real-time data

Automatically send real-time data to marketing analytics, product analytics and business analytics tools.

Cross-platform tracking

Track the entire user journey across platforms without the technical headache.

Hot-swap analytics tools

Send existing data feeds to new analytics tools with a few clicks.

Frequently Asked Questions

To integrate iOS app with Google Analytics, there are multiple options such as Google Analytics SDK, Google Tag Manager, RudderStack iOS SDK, etc. With Rudderstack, integration between iOS SDK and Google Analytics is simple. Set up an iOS SDK source and start sending data.

Pricing iOS SDK and Google Analytics can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

Timing can vary based on your tech stack and the complexity of your data needs for iOS SDK and Google Analytics.

A Google Analytics property is a component of your Google Analytics account where you can collect data from a specific website, mobile app, or other digital platform. You can have multiple properties under one account, and each property has its own tracking code that you use to collect data from your website or app.

A Google Analytics tag is a snippet of JavaScript code that you add to your website. This code collects data from your website and sends it to Google Analytics for analysis.

A data stream in Google Analytics is a source of data that is sent to a GA4 property. You can have multiple data streams under one property, and each data stream corresponds to a specific app or website from which data is collected.

You can view real-time analytics data for your iOS app by navigating to the Google Analytics dashboard. In the Google Analytics property where your iOS app data stream is set up, go to the Realtime section. Here, you can monitor various metrics and analytics events as they occur in your app​.

Google Analytics provides a wealth of data that you can use to optimize your iOS app's performance. For example, you can track specific events in your app to understand user behavior better. This could be anything from screen views to in-app purchases. By analyzing these events, you can identify areas where users encounter difficulties or where engagement drops off, then make necessary adjustments. Real-time data can also help you monitor the immediate effects of changes or updates to your app, allowing you to respond quickly​​.

Tracking conversions in your iOS app involves setting up conversion events in Google Analytics. Conversion events can be in-app purchases, completed sign-ups, or any other actions that are valuable to your business. Once you've identified these events, you can track them using the Firebase SDK, which is part of your Google Analytics setup. These conversion events can then be monitored and analyzed in your Google Analytics dashboard​​.

While Universal Analytics was the standard version of Google Analytics prior to Google Analytics 4, Google recommends using Google Analytics 4 for new properties, including mobile apps. Google Analytics 4 is designed to provide more insightful data and better integrate with Google's advertising products. Universal Analytics won’t be available after June 2023.

You can find your G-Tag in Google Analytics. From the Google Analytics Admin panel, go to the Property column and click on 'Data Streams'. Select the appropriate data stream, and in the Google tag section, click 'Configure tag settings'. You'll find your Google Tag ID in the 'Your Google tag' section​​.

App tracking in iOS can be implemented using Apple's App Tracking Transparency framework. You can request the user's permission to track them or access their device's advertising identifier. This involves adding a description of the request in the 'Info.plist' file and using the 'AppTrackingTransparency' framework to present the request dialog.

Yes, RudderStack streamlines the integration and management of your connection between iOS SDK & Google Analytics, but you check out our guide on How To Send Data From Your iOS App to Klaviyo to learn how to connect the tools manually.

Use the Google Analytics integration with other popular sources

Use the iOS SDK integration with other popular destinations

About Google Analytics

Google Analytics is an industry leader in web analytics. It gives you the required tools to analyze your website as well as your customers’ activities. Through intuitive dashboards and reports, Google Analytics gives you relevant insights that can help you improve your product as well as customer experience.

About iOS SDK

RudderStack’s open source iOS SDK allows you to integrate RudderStack with your iOS application and track event data from your app. After integrating the SDK, you can start sending event data from your app to a wide range of popular marketing, sales, and product tools including Amplitude, Google Analytics, and more. With RudderStack iOS SDK, you don't have to worry about having to learn, test, or implement a new API every time.