What you can do with Google Analytics
Track website activity such as session duration, bounce rate, and much more
Know your website traffic sources
Identify poorly performing web pages through effective funnel visualization
Integrate with Google Tag Manager to track events and goals for conversion optimization
Integrating Google Analytics with your website on its own can be quite challenging. For collecting in-depth information about your website such as visitor activity, user attributes as well as relevant eCommerce information, you will need to install custom webhooks into your website. In addition, you will need to know the Google Analytics API methods and data formats. Similarly, for mobile tracking, any custom or eCommerce events need to be tracked manually, which can be quite a hassle.
You can get around all these limitations by integrating RudderStack with Google Analytics.
How to set up the Google Analytics Integration
It’s very easy! No coding is needed. Use our step-by-step guide to set up Google Analytics as a destination in RudderStack and get started within minutes.



Perform Efficient Web Analytics with Google Analytics and RudderStack
With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.
By Setting Google Analytics as a Destination in RudderStack, you can:
- Track and obtain real-time reporting and information about your customers’ activities
- Get information about the visited pages, such as session durations, page category, and more
- Track custom properties associated with your events using RudderStack, and send them over to Google Analytics
This site uses cookies to improve your experience. If you want to learn more about cookies and why we use them, visit our cookie policy. We'll assume you're ok with this, but you can opt-out if you wish