Google Analytics Integration

Connect Google Analytics and send data to Google Analytics with Rudderstack.
DestinationEvent Stream

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.

By Setting Google Analytics as a Destination in RudderStack, you can:

  • Track and obtain real-time reporting and information about your customers’ activities
  • Get information about the visited pages, such as session durations, page category, and more
  • Track custom properties associated with your events using RudderStack, and send them over to Google Analytics
Frequently Asked Questions

Google Analytics is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics through secure Analytics integration tools like RudderStack.

Pricing for Google Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Google Analytics is one of the most widely-used digital analytics tools across all industries. It is a free web analytics service offered by Google that allows you to get in-depth details about your website's visitors. Its state-of-the-art reporting capabilities also let you measure your advertising ROI and better understand your customers.

Google Analytics is a free tool! Once you have signed in to your Google account, click on Access Google Analytics and set up your free account to get started easily.

Google Analytics does not require any advanced coding skills. However, some basic exposure to any analytics, data visualization, or data management platform will help you use the tool more efficiently.

Use the Google Analytics integration with popular sources
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About Google Analytics

Google Analytics is an industry leader in web analytics. It gives you the required tools to analyze your website as well as your customers’ activities. Through intuitive dashboards and reports, Google Analytics gives you relevant insights that can help you improve your product as well as customer experience.