What you can do with Google Analytics

Track website activity such as session duration, bounce rate, and much more

Know your website traffic sources

Identify poorly performing web pages through effective funnel visualization

Integrate with Google Tag Manager to track events and goals for conversion optimization

Integrating Google Analytics with your website on its own can be quite challenging. For collecting in-depth information about your website such as visitor activity, user attributes as well as relevant eCommerce information, you will need to install custom webhooks into your website. In addition, you will need to know the Google Analytics API methods and data formats. Similarly, for mobile tracking, any custom or eCommerce events need to be tracked manually, which can be quite a hassle.

You can get around all these limitations by integrating RudderStack with Google Analytics.

How to set up the Google Analytics Integration

It’s very easy! No coding is needed. Use our step-by-step guide to set up Google Analytics as a destination in RudderStack and get started within minutes.

View the Documentation
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Perform Efficient Web Analytics with Google Analytics and RudderStack

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.


By Setting Google Analytics as a Destination in RudderStack, you can:

  • Track and obtain real-time reporting and information about your customers’ activities
  • Get information about the visited pages, such as session durations, page category, and more
  • Track custom properties associated with your events using RudderStack, and send them over to Google Analytics
Try this in RudderStack
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Other popular integrations

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javascript

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ios

ios

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android

android

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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.