What you can do with Google Analytics

Track website activity such as session duration, bounce rate, and much more

Know your website traffic sources

Identify poorly performing web pages through effective funnel visualization

Integrate with Google Tag Manager to track events and goals for conversion optimization

Integrating Google Analytics with your website on its own can be quite challenging. For collecting in-depth information about your website such as visitor activity, user attributes as well as relevant eCommerce information, you will need to install custom webhooks into your website. In addition, you will need to know the Google Analytics API methods and data formats. Similarly, for mobile tracking, any custom or eCommerce events need to be tracked manually, which can be quite a hassle.

You can get around all these limitations by integrating RudderStack with Google Analytics.

How to set up the Google Analytics Integration

It’s very easy! No coding is needed. Use our step-by-step guide to set up Google Analytics as a destination in RudderStack and get started within minutes.

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Perform Efficient Web Analytics with Google Analytics and RudderStack

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.


By Setting Google Analytics as a Destination in RudderStack, you can:

  • Track and obtain real-time reporting and information about your customers’ activities
  • Get information about the visited pages, such as session durations, page category, and more
  • Track custom properties associated with your events using RudderStack, and send them over to Google Analytics
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