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Google Analytics Integration

Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.

DestinationEvent Stream

Google Analytics Integration

Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.

DestinationEvent Stream

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.


By Setting Google Analytics as a Destination in RudderStack, you can:

  • Track and obtain real-time reporting and information about your customers’ activities
  • Get information about the visited pages, such as session durations, page category, and more
  • Track custom properties associated with your events using RudderStack, and send them over to Google Analytics
Use the Google Analytics integration with other popular sources

RudderStack Google Analytics Documentation

Refer to our step-by-step guide and start using Google Analytics today

About Google Analytics
Google Analytics is an industry leader in web analytics. It gives you the required tools to analyze your website as well as your customers’ activities. Through intuitive dashboards and reports, Google Analytics gives you relevant insights that can help you improve your product as well as customer experience.