Popular ways to use Google Ads and RudderStack
Send existing events to Google Ads as conversions with no additional code.
Manage client-side and server-side conversions for Google Ads with a few clicks.
Send custom audiences from your warehouse to Google Ads.
Frequently Asked Questions
About Google Ads
Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.