Google Ads Integration
By Integrating Google Ads with RudderStack, you can:
- Effectively use Google Ads site tag gtag.js to send your event data to Google Ads in real-time
- Map relevant properties of your event data to the corresponding Google Ads fields
- Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call
- Create personalized remarketing campaigns
Frequently Asked Questions
What is Google Ads used for?
Google Ads is an advertising platform used to serve search and display ads to Google users and other users around the web.
Is it hard to set up Google Ads?
How much does it cost to integrate Google Ads with RudderStack?
How do Google Ads work?
Google Ads is Google’s advertising system that allows advertisers to bid on certain keywords so that their ads appear in Google’s search results for those keywords. You can also use display campaigns with the Google Display Network (GDN) which is Google’s ad network.
What is the difference between Google Ads and Google AdWords?
Google AdWords is the former name of Google Ads. Google launched AdWords in 2000 and rebranded to Google Ads in 2018
Are Google Ads safe?
Which is better - Google Ads or Facebook ads?
Google AdWords and Facebook Ads both give you the ability to target or retarget specific audiences through keywords relevant to your business or product. You can target potential customers by their age, location, and many other aspects. One of the key differences between the two, however, is that while Google Ads help you find new customers, Facebook Ads helps new customers find you.
Use the Google Ads integration with popular sources
About Google Ads
Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.