Overview
RudderStack supports Google Ads as a destination so that you can send your customer event data directly to Google Ads without the need for any additional configuration or code. RudderStack uses Google Ads’ JavaScript tagging framework (gtag.js) and an API that allows you to send your event data to Google Ads in the required format. With RudderStack, you can capture behavioral data about your users and their actions so that you can use it in your ad campaigns in Google Ads and acquire potential customers effectively.
By Integrating Google Ads with RudderStack, you can:
- Effectively use Google Ads site tag gtag.js to send your event data to Google Ads in real-time
- Map relevant properties of your event data to the corresponding Google Ads fields
- Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call
- Create personalized remarketing campaigns
Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility. Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods. With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.
