What you can do with Google Ads

Integrate Google Ads seamlessly with Google search and Maps to advertise your products or services

Drive online and offline conversions, sales, and mailing list sign-ups

Use the Google Adwords API to manage your Google Ads campaigns, accounts, and reports

The click-to-call feature allows you to add a phone number for potential customers to get directly in touch with you

Pause or suspend your ads at any time as well as adjust the budget allocation for your ads

Improve your ads over time to attract more customers and increase your ROI

How to set up the Google Ads Integration

It’s very easy! Use our step-by-step guide to set up Google Ads as a destination in RudderStack, and get started in no time at all.


Use RudderStack to Send Your Event Data to Google Ads

Our open source CDP supports Google Ads as a destination so that you can send your customer event data directly to Google Ads without the need for any additional configuration or code. RudderStack uses Google Ads’ JavaScript tagging framework (gtag.js) and an API that allows you to send your event data to Google Ads in the required format. With RudderStack, you can capture distinct information about your users and their actions so that you can use it for advertising on Google and land potential customers effectively.

By Integrating Google Ads with RudderStack, you can:

  • Effectively use Google Ads site tag gtag.js to send your event data to Google Ads
  • Map relevant properties of your event data to the corresponding Google Ads fields
  • Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call