Google Ads Integration
Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.
What you can do with Google Ads
Integrate Google Ads seamlessly with Google search and Maps to advertise your products or services
Drive online and offline conversions, sales, and mailing list sign-ups
Use the Google Adwords API to manage your Google Ads campaigns, accounts, and reports
The click-to-call feature allows you to add a phone number for potential customers to get directly in touch with you
Pause or suspend your ads at any time as well as adjust the budget allocation for your ads
Improve your ads over time to attract more customers and increase your ROI
How to set up the Google Ads Integration
It’s very easy! Use our step-by-step guide to set up Google Ads as a destination in RudderStack, and get started in no time at all.
Use RudderStack to Send Your Event Data to Google Ads
Our open source CDP supports Google Ads as a destination so that you can send your customer event data directly to Google Ads without the need for any additional configuration or code. RudderStack uses Google Ads’ JavaScript tagging framework (gtag.js) and an API that allows you to send your event data to Google Ads in the required format. With RudderStack, you can capture distinct information about your users and their actions so that you can use it for advertising on Google and land potential customers effectively.
By Integrating Google Ads with RudderStack, you can:
- Effectively use Google Ads site tag gtag.js to send your event data to Google Ads
- Map relevant properties of your event data to the corresponding Google Ads fields
- Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
This site uses cookies to improve your experience. If you want to learn more about cookies and why we use them, visit our cookie policy. We'll assume you're ok with this, but you can opt-out if you wish