Popular Facebook App Events use cases

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Easily send conversions
Send existing events to Facebook App Events as conversions with no additional code.
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Track client and server-side
Manage client-side and server-side conversions for Facebook App Events with a few clicks.
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Easily send audience data
Send custom audiences from your warehouse to Facebook App Events.
Read Facebook App Events Docs

Use the Node.js SDK with other popular destinations

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Use the to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your Node.js app
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Automatically send data from your Node.js app to any destination that supports Webhooks
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Send product data from your Node.js app to Amplitude in a few clicks.
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About Facebook App Events
Facebook App Events is Facebook's event tracking functionality. It lets you track events via your app or web page, including user activities such as app installation, purchases, etc. This information is sent to Facebook for analytics and ad targeting, optimization, and measurement.