Popular Facebook App Events use cases

Easily send conversions
Send existing events to Facebook App Events as conversions with no additional code.

Track client and server-side
Manage client-side and server-side conversions for Facebook App Events with a few clicks.

Easily send audience data
Send custom audiences from your warehouse to Facebook App Events.
Use the Java SDK with other popular destinations

Automatically send data from your Java app to any destination that supports Webhooks
View Integration
About Facebook App Events
Facebook App Events is Facebook's event tracking functionality. It lets you track events via your app or web page, including user activities such as app installation, purchases, etc. This information is sent to Facebook for analytics and ad targeting, optimization, and measurement.
This site uses cookies to improve your experience. If you want to learn more about cookies and why we use them, visit our cookie policy. We'll assume you're ok with this, but you can opt-out if you wish