Overview
Using RudderStack’s iOS or Android SDK, you can now seamlessly send your customer event data to Facebook App Events. Once the integration is set up and enabled, all your events automatically start flowing to Facebook App Events. This can then be used for effective analytics and insight-building.
By adding Facebook App Events support for RudderStack, you can:
- Track, collect and send your event data to Facebook App Events in real-time
- Send the event data to Facebook App Events from your Android or iOS app without worrying about the format of the data
- Use the native SDKs to send the event data to Facebook securely
- Associate key properties of the event data such as email, first name, last name, etc. to the related properties of Facebook App Event for easy analytics
Facebook App Events is a very handy and useful feature aimed at developers. It allows them to track user actions on their mobile or web apps, such as app installs or events related to purchases. Facebook App Events primarily works with three kinds of events. The first one includes the automatically logged events, which include app installs, user sessions and in-app purchases, that are automatically tracked by the Facebook SDK. The second type includes the Facebook-created standard events. Finally, the third kind includes the custom events that are specific to your app.
