What you can do with Facebook App Events

Effectively track all your user actions across your mobile apps and web pages without needing any special tool or SDK

Use the event data for analytics and performance measurement

Segment your audiences efficiently for purposeful ad targeting

Installing and setting up Facebook App Events manually can be quite a long and tedious process. First, you need to install the Facebook SDKs in your apps. There are separate SDKs for Android and iOS, as well as a dedicated JavaScript library you need to install to collect Facebook events from your website. Then, these SDKs need to be configured and functions that record the user actions need to be added to your code manually.

By integrating RudderStack with Facebook App Events, you can avoid all the manual coding and custom configurations, and get started in no time.

How to set up Facebook App Events Integration

It’s very easy! Use our step-by-step guide to set up Facebook App Events as a destination in RudderStack, and get started in no time at all.

View the documentation
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Use RudderStack to Send Event Data From Your Mobile Apps Into Facebook App Events

Using RudderStack’s iOS or Android SDK, you can now seamlessly send your customer event data to Facebook App Events. Once the integration is set up and enabled, all your events automatically start flowing to Facebook App Events. This can then be used for effective analytics and insight-building.

By Adding Facebook App Events Support for RudderStack, you can:

  • Track, collect and send your event data to Facebook App Events in real-time
  • Send the event data to Facebook App Events from your Android or iOS app without worrying about the format of the data
  • Use the native SDKs to send the event data to Facebook securely
  • Associate key properties of the event data such as email, first name, last name, etc. to the related properties of Facebook App Event for easy analytics
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
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    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.