Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
RudderStack: The essential customer data infrastructure
Learn how RudderStack's customer data infrastructure helps teams collect, govern, transform, and deliver real-time customer data across their stack—without the complexity of legacy CDPs.
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
How long does it take you to see a customer event? If it's over five seconds, you're missing out
Access to real-time customer data is no longer a luxury. This article explains how a modern, modern, real-time infrastructure can help you close the gap between customer intent and action—before it’s too late.
Data flow diagram: Components, purpose, and how to create
Complex systems can mask how data moves. Information passes through APIs, queues, databases, and tools, but tracking that movement isn’t always straightforward.Discover how a data flow diagram can help.
Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service
What is a cloud data platform? Top 5 vendors and how to choose
In this post, we’ll explain what a cloud data platform is, why it matters for modern businesses, and how it differs from traditional systems. You'll also learn about leading vendors, features to look for, and how to choose the right platform.
Real-time reality check: Why milliseconds matter in customer data infrastructure
If your customer data takes more than five seconds to reach your operational systems, you're not just dealing with a technical inefficiency. You're actively losing revenue with every delayed interaction. Learn how real-time data is a game-changer.
Data pipeline architecture: A guide to better design
This guide walks through the core concepts behind modern data pipeline architecture: what it is, why it matters, how it’s evolved, and the key design patterns and principles used by high-performing data teams.
