Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Beyond audience creation: Customer 360 data activation transforms results for every team
Data activation is bigger than any one use case. With a solid data foundation in your warehouse, you can rapidly build solutions on top for every use case to transform data activation efforts across your business.
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena
At RudderStack, we enhanced our Customer Success response times by 50% using LLMs with kapa.ai, and Thena. Our LLM workflow efficiently enriches support tickets with customer data, enabling our TAMs to provide faster, more accurate responses
Build your Customer 360 on Databricks with RudderStack Profiles
RudderStack Profiles marks a giant leap forward for data teams that are striving to power their businesses with reliable, complete customer profiles, and it now supports the Databricks Data Intelligence Platform.
How we crafted a domain-specific language for JSON transformation at RudderStack
A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.
How to use LLMs for customer data: Two prototypes
In this post, we explore how LLMs can be used for different customer data use cases and detail two prototypes we’re experimenting with at RudderStack: one to make customer success more efficient and one to unlock 1:1 personalization.
RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access
With RudderStack Cohorts and Activations you can bring business teams closer to the data than ever before without comprising control, so everyone can help turn your customer data into competitive advantage.
A groundbreaking approach to creating and delivering complete customer profiles
RudderStack Profiles introduces a groundbreaking approach to solving identity resolution. It enables every data team to power their business with reliable, complete customer profiles. In this blog, we show you how.
Unresolved identities: The silent data project killer
This post articulates why you can’t afford not to solve identity resolution – because when you do the value of every customer data initiative goes up, and the complexity of those initiatives goes down.
