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Real-time reality check: Why milliseconds matter in customer data infrastructure

Real-time reality check: Why milliseconds matter in customer data infrastructure

If your customer data takes more than five seconds to reach your operational systems, you're not just dealing with a technical inefficiency. You're actively losing revenue with every delayed interaction. Learn how real-time data is a game-changer.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

How RudderStack simplifies onboarding and elevates customer support

How RudderStack simplifies onboarding and elevates customer support

Migrating to a new customer data infrastructure tool can feel daunting, especially when dealing with complex customer data pipelines. That’s why RudderStack provides an onboarding experience designed to set your team up for success from the start.

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Data Enablement
Luke Johnson

Luke Johnson

Customer Success Architect

by Luke Johnson

Data pipeline architecture: A guide to better design

Data pipeline architecture: A guide to better design

This guide walks through the core concepts behind modern data pipeline architecture: what it is, why it matters, how it’s evolved, and the key design patterns and principles used by high-performing data teams.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Snowflake Summit 2025 recap: Launches, live demos, and real-time data

Snowflake Summit 2025 recap: Launches, live demos, and real-time data

As a proud Snowflake partner, the RudderStack team was excited to be part of the 2025 Summit. This post provides a recap of the activities our team was part of at the event.

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RudderStack Updates
Ricky Spiese

Ricky Spiese

Partner Marketing

by Ricky Spiese

Data centralization: Key concepts, benefits & how to implement

Data centralization: Key concepts, benefits & how to implement

In this article, we’ll explore what data centralization entails, highlight its key benefits—from improved access to stronger governance—and walk through practical steps for building a centralized data strategy.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure

Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure

Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Managing concerns about event volume

Managing concerns about event volume

Managing event volume efficiently isn't just about cost control; it's about maintaining data quality, ensuring system performance, and creating predictable operations as your data needs grow. Learn how in this blog post.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data modeling techniques for modern data warehouses

Data modeling techniques for modern data warehouses

Data modeling is the foundation of any high-performing data warehouse. This article breaks down modeling types and how to take a layered modeling approach so you can deliver clean, well-structured data to your warehouse.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data integration architecture: Components & best practices

Data integration architecture: Components & best practices

In this post, we’ll break down the core components of data integration architecture, compare different approaches, and outline best practices for building a system that delivers trusted, real-time insights across the business.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

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