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CRM integration: How to connect systems and data

CRM integration: How to connect systems and data

Your CRM is only as good as its data. This guide explains integration approaches (one-way, bidirectional, reverse ETL), plus mapping and automation practices to sync systems, improve accuracy, and unlock real-time customer insight.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Understanding Azure Data Factory pricing: A 2025 guide

Understanding Azure Data Factory pricing: A 2025 guide

This guide breaks down Azure Data Factory pricing components—from orchestration fees and DIU consumption to integration runtime expenses and monitoring charges—so you can plan with confidence and avoid surprises.

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Identity Resolution
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

SDK vs. API: Key differences and when to use each

SDK vs. API: Key differences and when to use each

With APIs now powering most internet traffic, this post breaks down SDK vs. API—what each does, when to use them, and how modern systems combine both. Learn how to choose based on control, speed, environment fit, and scalability.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data models explained: Types, use cases, and examples

Data models explained: Types, use cases, and examples

Discover how data models bring order to complexity by defining clear structures, types, and relationships—enabling reliable data, consistent reporting, and smarter decisions.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Big data integration: Strategies for enterprise pipelines

Big data integration: Strategies for enterprise pipelines

Learn how to master big data integration for enterprise pipelines. Discover strategies to unify data, optimize performance, and deliver trustworthy, compliant analytics at scale.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

API integration: Tools, benefits, and common challenges

API integration: Tools, benefits, and common challenges

API integrations keep modern stacks connected—syncing systems, automating workflows, and securing data in motion. Done right, they reduce manual work, prevent silos, and help teams build reliable pipelines that scale with the business.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

What is data unification? Challenges and best practices

What is data unification? Challenges and best practices

Unifying data means resolving identities, scaling for real-time, and breaking silos. It demands clean schemas, tight governance, and cross-team alignment. When done right, it delivers trusted, real-time data pipelines that teams can act on.

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Identity Resolution
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Google Analytics alternatives: Top 15 tools for 2025

Google Analytics alternatives: Top 15 tools for 2025

In this post, we explore the best Google Analytics alternatives for 2025—from privacy-focused platforms to advanced product analytics tools—so you can find a solution that fits your technical needs, compliance goals, and growth strategy.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

AI data quality: Ensuring accuracy in machine learning pipelines

AI data quality: Ensuring accuracy in machine learning pipelines

This article explores how data quality directly impacts AI performance. It outlines root causes of data degradation, key prevention strategies, and how RudderStack helps teams build AI-ready pipelines.

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Data Governance
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

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