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Big data integration: Strategies for enterprise pipelines

Big data integration: Strategies for enterprise pipelines

Learn how to master big data integration for enterprise pipelines. Discover strategies to unify data, optimize performance, and deliver trustworthy, compliant analytics at scale.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

API integration: Tools, benefits, and common challenges

API integration: Tools, benefits, and common challenges

API integrations keep modern stacks connected—syncing systems, automating workflows, and securing data in motion. Done right, they reduce manual work, prevent silos, and help teams build reliable pipelines that scale with the business.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

What is data unification? Challenges and best practices

What is data unification? Challenges and best practices

Unifying data means resolving identities, scaling for real-time, and breaking silos. It demands clean schemas, tight governance, and cross-team alignment. When done right, it delivers trusted, real-time data pipelines that teams can act on.

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Identity Resolution
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Google Analytics alternatives: Top 15 tools for 2025

Google Analytics alternatives: Top 15 tools for 2025

In this post, we explore the best Google Analytics alternatives for 2025—from privacy-focused platforms to advanced product analytics tools—so you can find a solution that fits your technical needs, compliance goals, and growth strategy.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

AI data quality: Ensuring accuracy in machine learning pipelines

AI data quality: Ensuring accuracy in machine learning pipelines

This article explores how data quality directly impacts AI performance. It outlines root causes of data degradation, key prevention strategies, and how RudderStack helps teams build AI-ready pipelines.

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Data Governance
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Deterministic vs. probabilistic models: A guide for data teams

Deterministic vs. probabilistic models: A guide for data teams

This article compares deterministic vs probabilistic identity models for data teams. See when to use each, how they differ on accuracy, adaptability, and compliance, and how RudderStack Profiles enables a hybrid, warehouse-native approach.

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Identity Resolution
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

The complete guide to API integration: From setup to monitoring in 2025 and beyond

The complete guide to API integration: From setup to monitoring in 2025 and beyond

In this definitive guide, we aim to streamline your understanding of API integration, covering all aspects from different types of APIs, authentication procedures, reading and writing functionalities, deployment, monitoring, and scheduling.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

How Magic Eden captured 95% of the Solana NFT market with RudderStack

How Magic Eden captured 95% of the Solana NFT market with RudderStack

Magic Eden needed full control over how user data was captured, managed, and routed, all while ensuring compliance with the unique privacy requirements of Web3 ecosystems. RudderStack offered the flexibility they needed to build on their own terms.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Act in the moment: The Real-time phase of data maturity

Act in the moment: The Real-time phase of data maturity

Take the final step in data maturity: real-time action. Learn how to turn machine learning insights into instant personalization, targeting, and recommendations that convert.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

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