Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
All
How the CFL increased conversions 9x with RudderStack's customer data infrastructure
Discover how the Canadian Football League transformed their fan engagement strategy by unifying ticketing, e-commerce, and fan data with RudderStack's enterprise customer data infrastructure
Delivering real-time customer intelligence: RudderStack + Snowflake
As digital experiences become faster and more personalized, real-time engagement has shifted from a differentiator to a baseline expectation. Learn how RudderStack and Snowflake can deliver real-time customer intelligence.
Data silos: Risks, causes, and how to break them down
Data silos occur when different teams or multiple systems store data separately, making it difficult or impossible to combine and analyze comprehensively. Learn why data silos occur, the risks they pose, and how to identify and break them down.
From pricing to performance: How Bolt built a future-proof marketing data stack
We sat down with Polina Shevchenko, Head of Marketing Technology and Measurement at Bolt, to discuss how her team approaches martech decisions, the role of customer data platforms in scaling operations, and what the future holds for AI in marketing.
Hybrid integration platform: What it is and how it works
In this article, we'll explore what hybrid integration is, how it works, key use cases, and the tools and architectures that support a scalable, future-ready approach.
RudderStack Transformations: Unlocking advanced data engineering use cases
Learn about the power of real-time event transformations and how RudderStack can unlock advanced data engineering use cases to grow your business. Transformations provide the flexibility and power needed to solve complex data engineering challenges.
Enterprise data integration: Importance, tools, and best practices
In this article, we'll break down what enterprise data integration is, why it matters, the tools and architectures that support it, and best practices to ensure your integration strategy scales with your business.
So you've started using Snowflake to store and unify your customer data ... now what?
Having a powerful data cloud is just the beginning. To truly derive value from your customer data, you need a comprehensive ecosystem that handles everything from reliable data ingestion to actionable insights and operational activation.
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
