Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Introducing RudderStack
RudderStack is enterprise-ready, with a special focus on data privacy and security. Use our HTTP source to send data in less than 5 minutes, or install one of our 12 SDKs in your website or app.
The Ultimate Guide to Snowflake Pricing: Everything You Need to Know
Snowflake, the cloud-based data warehousing platform, has revolutionized the way businesses manage and analyze their data. Its elastic, scalable architecture and powerful query engine offer unparalleled performance and flexibility.
What Is Operational Analytics?
In today's data-rich environment, businesses face a critical challenge: how to convert the vast amount of information at their disposal into actionable insights that drive better decision-making.
What is Salesforce CDP?
In this article, we'll explore the details of Salesforce Data Cloud, previously known as Salesforce CDP (Customer Data Platform). Both names may be used interchangeably throughout.
Event tracking: Understand and leverage user behavior across all platforms with RudderStack
In this article, we clearly define event tracking. With event tracking, customer behavioral data becomes a valuable tool. Learn how to leverage customer data to improve engagement with RudderStack.
What is API Integration | A guide to APIs
In this definitive guide, we aim to streamline your understanding of API integration, covering all aspects from different types of APIs, authentication procedures, reading and writing functionalities, deployment, monitoring, and scheduling.
