Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
What is user segmentation? Definition, examples, and benefits
What is user segmentation? Definition, examples, and benefits. User segmentation is crucial for creating effective marketing strategies that delight your ideal customer profile (ICP).
CDP vs DMP: How to choose the right platform for your business
CDP vs DMP: Everything you need to know to choose the right platform for your business. Understanding CDP vs DMP: Is a customer data platform or a data management platform the best software for your business' data management future?
What is Apache Airflow?
As a data engineer, you're undoubtedly familiar with the complexities of managing ETL (Extract, Transform, Load) processes and batch operations, especially with the rapid expansion of cloud data warehouses.
What is a data pipeline? A guide to the what, why, and how
Data pipelines ingest, transform, and deliver data from disparate sources to downstream destinations. Discover everything you need to know here. Data pipelines are essential components of the modern data stack.
Automated Data Testing In The Warehouse
Why you need automated data testing and how to do it. Data warehouses continue to grow in size and complexity, containing crucial business information for data-driven decision making.
What is a data dictionary? The main components and benefits, plus examples
What is a data dictionary. A data dictionary compiles the data definitions and attributes used within a database. Discover benefits, components, and examples of data dictionaries here.
How Amazon Redshift Pricing Works: The Ultimate Guide
Navigating the Redshift pricing can be challenging. Per-hour charges, storage fees, and the choice between serverless and on-demand options create a complex cost landscape.
Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.
