RudderStack Product News - Vol. #023: Tracking Plans
Tracking Plans
Server-side enforcement of Tracking plans is now available in the UI. Now teams can link an existing tracking plan to a variety of data sources, and decide whether to allow, annotate or drop the data that does not conform to pre-defined schemas. With Tracking Plans, users can prevent or de-risk situations where missing or improperly configured event data can break their downstream destinations. Learn More
Integrations
SSL Mode for Redshift
We offer two SSL mode options when setting up the Redshift source in RudderStack, disable and require. The disable option disables SSL mode and is used in cases where security is not an issue and people do not want any encryption overhead. The require option is used in cases where security is important and teams can deal with the resulting encryption overhead. This option makes sure that data is encrypted and sent to RudderStack.
Learn more in the docs.
VDM Feature for Google Analytics and Marketo
Our Visual Data Mapper is useful for teams when mapping their warehouse data to custom fields defined in their destination. It offers a UI that seamlessly maps warehouse columns to specific destination fields.
Learn more in the docs.
DCM Floodlight
You can now send your event data from RudderStack to DCM Floodlight, a conversion tracking system for Google's Marketing System. Through this, teams can track user activity on their site, add conversion data to reports, and target these users through campaigns.
Learn more in the docs.
A Practical Guide to The Modern Data Stack: The Data Maturity Journey
The modern data stack can be confusing. We've seen many teams struggle to know where to start or where to go next.
So, we put together a four stage framework that puts the tools of the modern stack in context of four distinct stages. Read this post to figure out where you are, and what tooling to use, along your journey to data maturity.
Other happenings at RudderStack
📄 On the Blog: How We Reduced Startup Time by 80% With Webpack
In this writeup from the RudderStack Engineering team you'll learn how they diagnosed and fixed an issue with exceptionally long deployment times to improve developer experience.
Read more
🎧 The Data Stack Show: You Can Stop Doing Data Fire Drills with Barr Moses of Monte Carlo
Learn about the 5 pillars of data observability and how you can catch 80% of data quality issues with automation.
Listen
📹 Data Council Workshop: RudderStack Pipelines for the Modern Data Stack
Learn how to pull data from your marketing platform, load it into your data lake, process and enrich the records with third-party and behavioral data, then push the enriched records back to your marketing platform and other downstream destinations.
Watch
Published:
May 10, 2022
Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
