Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Introducing New Functionality to RudderStack Transformations: API, Library, and Debugger
This blog introduces RudderStack Transformations: API, Library, and Debugger and how you can use it efficiently for your customer data. Read this blog for further details.

RudderStack’s Transformations API
We are pleased to release the RudderStack Transformations API. With it, you can programmatically add and remove transformations to the platform. Read this article to know more.

New Feature Roundup: Transformations API, Warehouse Syncs, Audit Logs, and More
This blog summarizes the latest RudderStack features and bug fixed for March 2021 - including Transformations API, Warehouse Syncs, and Audit Logs. Read this article for further details.

Mattermost’s Data Stack Explained: How They Leverage Unlimited Data For Customer Analytics
The Mattermost Data Stack is finally explained by the RudderStack. Also tells the open-source and values along with strict data privacy & security requirement.

Good Products Deserve Good Design: Introducing the Redesigned RudderStack
RudderStack is an engineer-focused, developer-first alternative in a world of tools that cater to marketers. With our engineering-heavy influence, it probably comes as no surprise that design is one area that’s ripe for attention.

Identity Resolution is More Valuable When it’s on Your Warehouse
RudderStack allows you to perform identity resolution while saving all the data on Your warehouse- this blog explains how. Read on.

RudderStack: How Pachyderm Pipelines Help Parse Customer Event Data
The blog shows how Pachyderm leverages real-time customer event data across different sources to gain deeper insights into user behavior in its product and optimize UX.

Introducing RudderStack ETL and Reverse ETL
Launching Reverse ETL and ETL features - work with data to and from your warehouse and cloud sources with RudderStack. Now, you can use all your customer data to answer difficult questions and send those insights to your whole customer data stack.

Customer Data Pipelines Play a Key Role in Data Privacy
How your customer data pipeline can help improve your data privacy and how to ensure your data privacy with RudderStack.