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September 21, 2023
This feature gives you control over what user information you collect and where you store it so you can adapt to fast-changing regulatory environments. It allows you to gather valuable user insights while adhering to the stringent privacy norms that today's consumers expect.
The journey towards Cookieless Tracking began with a growing awareness of the privacy implications associated with cookies. Cookies, though valuable for personalizing user experiences, collide with the rising tide of privacy regulations and expectations of a privacy-conscious user base. Our commitment to addressing this issue head-on was fueled by feedback from our customers, who voiced the need for a more privacy-compliant tracking solution.
This release directly addresses the privacy concerns associated with traditional tracking methods. With cookieless tracking, you set your information storage preferences, so you can choose to store user data in the fashion that best suits your business needs.
You control what you store and where you store it
- Local storage – The SDK persists user information in local storage and uses it for subsequent events.
- Session storage – The SDK persists user information in the browser’s session storage and uses it for subsequent events.
- None – The SDK does not store the user information. Every event payload will have a new , and subsequent events will not carry any user data from the previous event. To identify these truly anonymous events, The SDK sets a new flag in the object to identify these truly anonymous events.
Cookieless tracking is not just a feature. It’s a significant stride towards empowering our customers to provide privacy-centric user experiences. It echoes our ethos of delivering user-focused, privacy-compliant solutions.
—Ryan McCrary, Product Manager at RudderStack
Customer Success Manager