Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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How RudderStack Profiles Accelerates Time to Value for AI/ML Models
Delivering ML capabilities doesn’t have to be out of reach or wildly inefficient. In this piece, we explore how RudderStack makes rapid experimentation possible for every data science team.

Declarative Data Modeling for Customer 360
Data modeling for customer 360 involves unique complexities that make a SQL based approach particularly painful. A declarative approach handles these complexities for you so you can focus on using your data to drive better outcomes.

Early access feature launch: Predictions
RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure, read our blog to learn more about the new product.

Feature Launch: Databricks Reverse ETL source
Now, you can easily send data from your Databricks lakehouse to all of your marketing and product tools with our Databricks reverse ETL source. Read the blog for more details.

Feature Launch: Real-time Activation API
The Activation API extends the customer 360 to every corner of the enterprise through the power of a real-time, RudderStack-managed API.

Feature Launch: Real-time Braze Dedupe
Braze’s data point based pricing model can cause a major pain point. Our Braze Deduplication feature solves this problem. Prevent sending duplicate data to Braze with one click and eliminate accidental overages.

Customer 360 Use Cases
With a customer 360, you can deliver every bit of relevant customer data to the right people, in the right places, at the right time to craft the connected end-to-end customer experiences that cultivate strong customer relationships.

Feature Launch: Kafka Source Integration
With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.

How To Create A Customer 360
Creating a customer 360 doesn’t have to be a Sisyphean task. Here’s how you can use RudderStack to solve the major technical challenges at every step of the process.