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How To Overcome GA4 Server-Side Tracking Challenges

How To Overcome GA4 Server-Side Tracking Challenges

If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.

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Data Infrastructure
Amy Ng

Amy Ng

Product Director at RudderStack

by Amy Ng

How We Optimized RudderStack’s Identity Resolution Algorithm for Performance

How We Optimized RudderStack’s Identity Resolution Algorithm for Performance

To performantly meet new product requirements for point-in-time correctness, we had to make two major optimizations to our existing identity stitching algorithm. This post details the improvements we made to achieve a 75% reduction in runtimes.

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Identity Resolution
Justin Driemeyer

Justin Driemeyer

Engineering at Rudderstack

by Justin Driemeyer

The Warehouse Native Customer Data Platform

The Warehouse Native Customer Data Platform

In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.

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Data Infrastructure
Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

by Soumyadeb Mitra

Congratulations Transformations Challenge Winners!

Congratulations Transformations Challenge Winners!

Check out the RudderStack Transformations challenge winners and their transformations, why we loved their submissions, and get a sneak peek of even more Transformations features coming soon.

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RudderStack Updates
Simone Roscitt

Simone Roscitt

Product Marketing

by Simone Roscitt

Unlock complex campaigns with Braze Currents and RudderStack

Unlock complex campaigns with Braze Currents and RudderStack

With the Braze Currents integration, you can stream continuous, near real-time event data to RudderStack and route it across your entire stack – whether it’s to your warehouse or lakehouse for analysis, to ad platforms for retargeting, or elsewhere.

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Data Enablement
Kristen Glass

Kristen Glass

Customer and Partner Marketing

by Kristen Glass

RudderStack Transformations: Move Faster and Build Data Trust

RudderStack Transformations: Move Faster and Build Data Trust

RudderStack Transformations lets you customize events in real-time using JavaScript or Python. Ship projects faster, secure and build trust in data, and quickly adapt to changing business needs with Transformations.

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Data Governance
Badri Veeraragavan

Badri Veeraragavan

Director of Product

by Badri Veeraragavan

Introducing RudderStack QuickStart Packages

Introducing RudderStack QuickStart Packages

We’re excited to announce the introduction of QuickStart Packages and an expanded relationship with our four Featured QuickStart Partners. QuickStart packages make it easier for all of our customers to enjoy maximum ROI across their data stack.

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RudderStack Updates
Matt Lewis

Matt Lewis

Solutions Partner Manager

by Matt Lewis

*COMPLETED* Join the Transformations Challenge for a chance to win 🏆

*COMPLETED* Join the Transformations Challenge for a chance to win 🏆

RudderStack hosted its first ever community challenge for Transformations month! Transformations is the most flexible and loved feature in the RudderStack community, and we have exciting new functionality for you all to experience.

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RudderStack Updates
Sara Mashfej

Sara Mashfej

Developer Relations at RudderStack

by Sara Mashfej

Introducing Reverse ETL Audiences

Introducing Reverse ETL Audiences

We are excited to empower business teams to leverage warehouse data through a no-code audience builder. Business users can now use our Audiences feature to activate their most valuable audiences in ad platforms and engagement tools.

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Data Enablement
Eric Dodds

Eric Dodds

Senior Director of Product Strategy

by Eric Dodds

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Start delivering business value faster

Implement RudderStack and start driving measurable business results in less than 90 days.

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