Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
All
How To Overcome GA4 Server-Side Tracking Challenges
If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.
How We Optimized RudderStack’s Identity Resolution Algorithm for Performance
To performantly meet new product requirements for point-in-time correctness, we had to make two major optimizations to our existing identity stitching algorithm. This post details the improvements we made to achieve a 75% reduction in runtimes.
The Warehouse Native Customer Data Platform
In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.
Congratulations Transformations Challenge Winners!
Check out the RudderStack Transformations challenge winners and their transformations, why we loved their submissions, and get a sneak peek of even more Transformations features coming soon.
Unlock complex campaigns with Braze Currents and RudderStack
With the Braze Currents integration, you can stream continuous, near real-time event data to RudderStack and route it across your entire stack – whether it’s to your warehouse or lakehouse for analysis, to ad platforms for retargeting, or elsewhere.
RudderStack Transformations: Move Faster and Build Data Trust
RudderStack Transformations lets you customize events in real-time using JavaScript or Python. Ship projects faster, secure and build trust in data, and quickly adapt to changing business needs with Transformations.
Introducing RudderStack QuickStart Packages
We’re excited to announce the introduction of QuickStart Packages and an expanded relationship with our four Featured QuickStart Partners. QuickStart packages make it easier for all of our customers to enjoy maximum ROI across their data stack.
*COMPLETED* Join the Transformations Challenge for a chance to win 🏆
RudderStack hosted its first ever community challenge for Transformations month! Transformations is the most flexible and loved feature in the RudderStack community, and we have exciting new functionality for you all to experience.
Introducing Reverse ETL Audiences
We are excited to empower business teams to leverage warehouse data through a no-code audience builder. Business users can now use our Audiences feature to activate their most valuable audiences in ad platforms and engagement tools.
