Customer Data
What Is Customer Data?
This article gives a definition of customer data, as well as explaining the different types of customer data, how customer data is collected, why it is important, and whether collecting customer data is legal.
Read moreCollecting Customer Data
It’s no secret that data has become the most precious commodity to today’s leading businesses. When properly mined, data can enable powerfully effective marketing and game-changing growth strategies.
Read moreTypes of Customer Data
Customer data is both a valuable business asset that can be used for marketing and business growth, as well as a sensitive source of information about individuals that must be protected.
Read moreThe Importance of First-Party Customer Data After iOS Updates
This post highlights importance of first-party data after iOS updates and how this data is superior to third-party data while helping your achieve better results.
Read moreCDP vs DMP: Everything you need to know to choose the right platform for your business
Customer data management has recently undergone changes with the tools used to handle customer data. This article will help illustrate the difference between two of these tools — customer data platforms (CDPs) and data management platforms (DMPs).
Read moreWhat is an Identity Graph?
Identity graphs are used to filter redundant customer data and connect potentially billions of points in a complex, scalable web of people and behavior.
Read moreCustomer Data Analytics
Customer data analytics is generating inferences from data that’s coming directly from your customers, or is inferred through their actions in your SaaS product, website, and campaigns. This article helps you choose the right processes for the job.
Read moreCustomer Data Management
Customer data management (sometimes known as “customer database management”) is a common umbrella term for the strategies a company uses to collect, control and use its customer data.
Read moreA complete guide to first-party customer data
With Google and Apple killing the ad cookie in an effort to improve data privacy, one thing is clear: third-party data access is on its way out. Learn more about how RudderStack can help your company get started with your first-party data journey.
Read moreCustomer Data Protection
Customer data protection is vital for avoiding PII data breaches and their legal and reputational consequences. In this article, find out how to protect your customer data.
Read moreWhat is Data Hygiene?
What is Data Hygiene? In short, Data hygiene entails the meticulous management, organization, and maintenance of data to ensure its accuracy, completeness, and relevance.
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