Customer Data Analytics
Customer data analytics is generating inferences from data that’s coming directly from your customers, or is inferred through their actions in your SaaS product, website, and campaigns. This article helps you choose the right processes for the job.
Customer Data Management
Customer data management (sometimes known as “customer database management”) is a common umbrella term for the strategies a company uses to collect, control and use its customer data.
Collecting Customer Data
It’s no secret that data has become the most precious commodity to today’s leading businesses. When properly mined, data can enable powerfully effective marketing and game-changing growth strategies.