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Variance

Connect Variance and send data to Variance with Rudderstack.
CategoryCRMType
Destination
Overview

By integrating Variance with RudderStack, you can send your product, marketing, and sales data to analyze your users’ behavior without writing any code. Once the destination is configured and enabled, events from RudderStack will start flowing to Variance.

By adding Variance as a destination in the RudderStack dashboard, you can:

  • Send real-time customer events to Variance securely
  • Map your users to accounts/companies via group call, custom traits, or email traits
  • Transform customer events in Variance-specific format using RudderStack Transformations
Variance is a customer growth platform that enables real-time access to all your customer data and operationalizes your product, marketing, and sales data. It allows you to create, access, and manage intent-based signals across all stages of your customer’s journey.

FAQs

Variance automatically extracts contact, account, and event information to create a 360-degree view of your customer without SQL or code.

Variance is a good fit for you if you are a company that has customers logging into your website or application and want to beat your expansion goals. SaaS, media, and eCommerce companies can all make use of Variance.

Use the Variance integration with popular sources

57 Integrations
Integrate .NET SDK with Variance
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Integrate Google BigQuery with Variance
Integrate Hugo with Variance
Integrate Java SDK with Variance
Integrate JavaScript SDK with Variance
Integrate Jekyll with Variance
Integrate Looker with Variance
Integrate Mailjet with Variance
Integrate Mailmodo with Variance
Integrate MariaDB with Variance
Integrate MongoDB with Variance
Integrate MySQL with Variance
Integrate Next.js with Variance
Integrate Node.js SDK with Variance
Integrate Olark with Variance
Integrate OneTrust (Source) with Variance
Integrate Ortto (Source) with Variance
Integrate PHP SDK with Variance
Integrate PagerDuty with Variance
Integrate PipeDream with Variance
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Integrate PostgreSQL with Variance
Integrate Python SDK with Variance
Integrate ReactNative SDK with Variance
Integrate RevenueCat (Source) with Variance
Integrate Ruby SDK with Variance
Integrate Rust SDK with Variance
Integrate SFTP with Variance
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Integrate Shopify with Variance
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