Overview
By integrating Variance with RudderStack, you can send your product, marketing, and sales data to analyze your users’ behavior without writing any code. Once the destination is configured and enabled, events from RudderStack will start flowing to Variance.
By adding Variance as a destination in the RudderStack dashboard, you can:
- Send real-time customer events to Variance securely
- Map your users to accounts/companies via group call, custom traits, or email traits
- Transform customer events in Variance-specific format using RudderStack Transformations
Variance is a customer growth platform that enables real-time access to all your customer data and operationalizes your product, marketing, and sales data. It allows you to create, access, and manage intent-based signals across all stages of your customer’s journey.
