How does Variance work?

Variance automatically extracts contact, account, and event information to create a 360-degree view of your customer without SQL or code.

Who can use Variance?

Variance is a good fit for you if you are a company that has customers logging into your website or application and want to beat your expansion goals. SaaS, media, and eCommerce companies can all make use of Variance.

Variance Integration

Customer growth platform

DestinationEvent Stream

By integrating Variance with RudderStack, you can send your product, marketing, and sales data to analyze your users’ behavior without writing any code. Once the destination is configured and enabled, events from RudderStack will start flowing to Variance.

By adding Variance as a destination in the RudderStack dashboard, you can:

Send real-time customer events to Variance securely
Map your users to accounts/companies via group call, custom traits, or email traits
Transform customer events in Variance-specific format using RudderStack Transformations

RudderStack Variance Documentation

Refer to our step-by-step guide and start using Variance today

About Variance

Variance is a Customer Growth Platform that enables real-time access to all your customer data and operationalizes your product, marketing, and sales data. It allows you to create, access, and manage intent-based signals across all stages of your customer’s journey.